Market Intelligence

A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives and how we can shape the way they impact us.

Do you want to learn about business intelligence but don't feel like reading a boring textbook? In the modern business world, the pace of action continues to quicken. Businesses need to be able to get actionable insights from their data in order to make the right decisions to act rapidly and effectively. In this audiobook, you will be introduced to the concept of business intelligence.

Algo trading and strategy development is hard, no question. But, does it really have to be so hard? The answer is "NO!" - if you follow the right approach, and get the right advice. Enter Champion Algo Trader Kevin Davey, and his book "Algo Trading Cheat Codes." In this groundbreaking book, Kevin reveals results of his research over millions of strategy backtests. He provides 57 "cheat codes" - tips you can use to build algo strategies faster and with more confidence. Some of the questions answered in this book: Is algo trading getting harder, and if so, what specific things can you do to ...

Discover the future of social media marketing with "AI for Social Media Marketing in 2024: An In-Depth Guide". This groundbreaking book dives deep into the transformative power of Artificial Intelligence and its anticipated impact on the landscape of social media marketing. Explore how AI is set to supercharge your marketing efforts, offering unmatched precision, personalization, and performance. From content creation and curation to predictive analytics and performance measurement, AI is revolutionizing the way businesses connect with their audience. This comprehensive guide will introduce...

What if search engines no longer needed users to click on links to find the answers they seek? As AI-powered search engines evolve, traditional SEO strategies are no longer enough to stay visible in an increasingly competitive digital landscape. Answer Engine Optimization (AEO) is the future of search, designed to help businesses, content creators, and marketers adapt to AI-driven search engines like Google SGE, ChatGPT, Perplexity, and Bing Chat.

ChatGPT is going to forever change how we use the internet. We currently live in a world where businesses are paying hundreds of dollars to people for writing engaging articles and blogs, and thousands of dollars per month for social media marketing and SEO.

ChatGPT, machine learning, automation, natural language processing. Every day, it seems like there is a new AI term to learn and a new promise of how it will improve your work. But with tons of conflicting information, small business owners are left wondering exactly how to leverage AI technology to grow and, more importantly, stay competitive with larger companies. Cutting through the buzzwords and media frenzy, AI for Small Business is the road map to take you from overwhelmed to empowered.

In "The AI-Powered Street MBA: Master Business, Marketing & Wealth in the AI Era," renowned entrepreneur and AI expert Dr. Harvey Castro provides actionable strategies to harness artificial intelligence for unprecedented business growth, marketing effectiveness, and wealth creation. This definitive guide covers: AI-enhanced business strategies and mental models that drive superior performance. Practical frameworks for rapid implementation of AI solutions at beginner, intermediate, and advanced levels. Real-world case studies illustrating tangible business outcomes and financial gains from ...

If you aren’t using AI daily for your product marketing, you’re falling behind. The old ways of product marketing like manually choosing target customers are obsolete. AI is going to crush everyone who doesn’t learn to work with it. It isn’t just about cute copywriting with ChatGPT.

Ready to grow faster, work smarter, and outpace your competitors with AI? AI-Powered Small Business is your practical, non-technical guide to using artificial intelligence to drive growth, streamline operations, and future-proof your business—without needing a background in data science or a corporate-sized budget. Whether you’re a solopreneur, small business owner, startup founder, or part of a lean team, this book shows you how to leverage affordable, accessible AI tools to gain an edge in marketing, customer experience, operations, HR, analytics, and more. Inside, you’ll discover: ...

It’s time to turn automation into income. AI Profit Masterclass gives you the exact steps to drive more revenue using smart, affordable AI tools. You’ll learn how to maximize every lead, increase conversions, and slash operational costs with automation—all without hiring a team. If you're an online entrepreneur, coach, or service provider, this book is your blueprint to scaling profitably. How to use AI for sales copy, offers, pricing, and funnel optimization Revenue-focused tools like Jasper, Copy.ai, and Surfer SEO Ways to plug profit leaks and use AI for client onboarding and ...

With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake.

Feel like AI is leaving you behind? The ChatGPT Bible is here to help. This comprehensive four-book collection shows how to leverage ChatGPT for productivity, income, and personal growth.

Closing Intelligence is for salespeople, decision-makers, and anyone who wants to successfully persuade people.

Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.

What happens when the art of storytelling meets the speed of machines? In The AI Effect: How Artificial Intelligence Is Rewriting the Rules of Public Relations, Nick Leighton – communications strategist, agency founder, and global advisor, delivers a playbook for the future of public relations in a world powered by artificial intelligence. With wit, clarity, and a sense of urgency, Leighton challenges PR professionals to stop reacting to disruption and start designing within it. AI isn’t coming, it’s already here. It can write press releases, analyze sentiment, even mimic tone. But ...

Are you utilizing AI in your marketing but unsure if you’re maximizing its potential? Wondering how to scale AI (artificial intelligence) marketing across your enterprise? If you answered "yes" to any of these questions, this book is for you. Ideal for B2B marketers, enterprise sales professionals, marketing ops specialists, revenue ops managers, growth marketers, email marketers, content creators, and anyone involved in sales and marketing, this book provides essential knowledge about AI.

What if artificial intelligence isn’t just shaping the future—but rewiring your mind right now? In Domesticated Minds, Obadiah Switzer delivers a clear and unsettling exploration of how modern AI systems—particularly emotionally optimized, language-generating models—are quietly transforming human cognition, language, and thought. This isn’t a warning about robots taking jobs or runaway superintelligence. This is about how subtle, system-trained behaviors are becoming the new default in how we think, speak, and relate. From autocomplete to chatbots, from algorithmic feeds to ...

ChatGPT for Entrepreneurs: Leveraging AI to Skyrocket Your Business in 2025 Are you ready to unlock the full potential of artificial intelligence for your business? ChatGPT for Entrepreneurs is your ultimate guide to harnessing the power of OpenAI’s revolutionary chatbot technology to streamline operations, supercharge marketing efforts, and drive innovation—all while saving time and resources. This concise yet comprehensive eBook is tailored for busy entrepreneurs who want actionable insights without the fluff. Discover how ChatGPT can transform your business by automating tasks, ...

Unlock the Future of Content Creation with AI and Emotional Intelligence! Title: The AI Content Revolution: Mastering Artificial and Emotional Intelligence to Generate Original Skits and Content Subtitle: How to Create Viral Content and Skits that Captivate Audiences and Build Your Brand Are you a content creator looking to break through the noise and captivate your audience like never before? Do you want to learn the secrets to creating viral skits and content that resonate emotionally with your viewers, all while leveraging the power of cutting-edge technology? Look no further. In The AI ...