Market Intelligence

With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake.

Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It's no wonder many companies are seeing 50 percent or more of their salespeople miss quota.

In "The AI-Powered Street MBA: Master Business, Marketing & Wealth in the AI Era," renowned entrepreneur and AI expert Dr. Harvey Castro provides actionable strategies to harness artificial intelligence for unprecedented business growth, marketing effectiveness, and wealth creation. This definitive guide covers: AI-enhanced business strategies and mental models that drive superior performance. Practical frameworks for rapid implementation of AI solutions at beginner, intermediate, and advanced levels. Real-world case studies illustrating tangible business outcomes and financial gains from ...

AI is everywhere, in every industry, all over social media, even right in your own home. There is no escaping it – artificial intelligence is reshaping our everyday lives. As a college student, it can be tricky to decide what’s okay and what’s not, what’s real and what’s not, and to guess the course of the future. That’s where this guide comes in. If you’re wondering what impact AI might have on education, careers, or even society, the look no further. You’ll discover: The remarkable benefits and ethical challenges of AI How AI is revolutionizing learning and research, ...

In the beginning was Josh Levine, an idealistic programming genius who dreamed of wresting control of the market from the big exchanges that, again and again, gave the giant institutions an advantage over the little guy. Levine created a computerized trading hub named "Island" where small traders swapped stocks, and over time his invention morphed into a global electronic stock market that sent trillions in capital through a vast jungle of fiber-optic cables.

Debunking The Myths and Embracing Technology to Enhance Your Work I want you to assume that your company has recently recruited a research assistant. This isn't just any assistant; this one has passed the bar exam, the MBA operations exam, and the exam for a medical license, is fluent in all languages, can write software code in all languages, and has essentially read every book published before 2021. Not to mention that they use flawless grammar. This is my perspective on ChatGPT. AI lacks human traits like empathy, creativity, and critical thinking, yet it can automate some tasks and ...

In an era defined by rapid technological advancements, businesses are increasingly turning to Artificial Intelligence (AI) to drive growth, innovation, and competitive advantage. From automating routine tasks to providing deep insights into customer behavior, AI has the potential to transform every aspect of business development and sales. However, the journey to integrating AI effectively into business processes is fraught with challenges, requiring a comprehensive understanding of AI technologies, strategic planning, and a commitment to ethical practices. This book, "Harnessing AI for ...

Unlock the power of artificial intelligence with AI-Driven Marketing: Harnessing Artificial Intelligence to Personalize Customer Experiences. This comprehensive guide delves into how AI is transforming marketing strategies, allowing businesses to deliver hyper-personalized experiences, optimize campaigns, and increase engagement and conversions. Perfect for marketers, business leaders, and tech enthusiasts, this book covers essential AI applications in customer segmentation, predictive analytics, dynamic content creation, and automated customer support. Explore practical insights, real-...

Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being weak in the so-called hard skills of selling. Learn how emotional intelligence and the development of these critical soft skills improve sales leadership effectiveness and outperforms doubling down on more sales technology tools and fads. The missing link is in hiring for and developing emotional intelligence skills in sellers and sales leaders.

Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.

Are you ready to unlock the power of artificial intelligence and revolutionize your writing process? Whether you're a blogger, author, marketer, or entrepreneur, AI Writing Secrets provides the ultimate roadmap to harnessing AI for faster, smarter, and more engaging content creation.

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.

In The Digital Advantage: Small Business Rising, readers are invited to witness how ordinary entrepreneurs become extraordinary by embracing modern business technology. The journey begins with a small business owner facing overwhelming change but determined to thrive. As the story unfolds, readers discover how mapping the ever shifting tech landscape reveals surprising opportunities. The owner learns to choose only the tools that matter, avoiding costly distractions. With a digital brand voice, the business stands out in a crowded marketplace. Social media becomes a powerful ally, ...

UNLOCK THE POWER OF AI AGENTS FOR YOUR BUSINESS Transform Your Operations, Boost Efficiency, and Increase Profits Discover the game-changing potential of AI agents in revolutionizing your business operations. "AI AGENTS FOR BUSINESSES" is your ultimate guide to harnessing the power of agentic AI systems, without requiring any coding expertise. This is YOUR ROADMAP to expand your business and increase profits by leveraging LLM-powered autonomous systems to automate tasks, solve complex problems, and stay ahead in the AI revolution in your business. What You'll Learn - Breakdown technical ...

This book, written by Michael R. Watson, covers a wide range of topics related to artificial intelligence (AI) and its impact on the job market, personal life, and society as a whole. Raised by military parents who served in the Air Force, Marines, and Navy, Michael has gained a unique perspective on the importance of adapting to change and being open to new opportunities throughout his life and career. After working in corporate HR and talent acquisition for over 20 years for companies such as Aerotek, Robert Half, Polycom, Western Digital, Workday, Rambus, and Gigamon, Michael made a ...

Are you ready to transform your network marketing business using the latest in AI technology? The Ultimate Guide to Using Artificial Intelligence to Build Your Network Marketing Business by Stephen Scott provides you with a detailed roadmap to harness the power of AI to grow your network marketing business like never before. This essential guide covers how to use AI tools for lead generation, marketing automation, and customer engagement, all tailored specifically for network marketers. Whether you're looking to scale your business, find new team members, or improve your selling strategies,...

Digital Marketing: Mastering Strategies for Success is a comprehensive guide that equips readers with the knowledge, strategies, and tools to excel in the ever-evolving world of digital marketing. This book takes readers on a journey from the foundations of digital marketing to advanced techniques and emerging trends, providing valuable insights and practical tips along the way. With a focus on deep dive learning, this book offers a holistic approach to mastering digital marketing. It covers essential topics such as understanding the digital marketing landscape, identifying target audiences...

✅ Are you ready to harness the full potential of AI and ChatGPT for your business? Look no further—this is the definitive guide you've been searching for! In today's fast-paced, AI-driven world, staying ahead of the competition requires staying up-to-date with the latest technological advancements. "ChatGPT for Business: Harnessing the Power of AI Language Models to Drive Growth and Profitability" offers you a comprehensive roadmap to leveraging AI and ChatGPT for your business, ensuring you stay ahead of the curve and maximize your profits. 🚀 Discover the endless possibilities of ...

ChatGPT Millionaire: The Secret AI Formula for Passive Income & Wealth on Autopilot. Unlock the AI Revolution and Build a Life of Financial Freedom! Imagine waking up every morning to see your bank account growing—without working endless hours, without stress, and without chasing clients. What if I told you that you could leverage ChatGPT and AI automation to create multiple streams of passive income, scaling your wealth while working LESS? This isn’t just another book—it’s a life-changing blueprint.