Market Intelligence

Discover the future of social media marketing with "AI for Social Media Marketing in 2024: An In-Depth Guide". This groundbreaking book dives deep into the transformative power of Artificial Intelligence and its anticipated impact on the landscape of social media marketing. Explore how AI is set to supercharge your marketing efforts, offering unmatched precision, personalization, and performance. From content creation and curation to predictive analytics and performance measurement, AI is revolutionizing the way businesses connect with their audience. This comprehensive guide will introduce...

ChatGPT, machine learning, automation, natural language processing. Every day, it seems like there is a new AI term to learn and a new promise of how it will improve your work. But with tons of conflicting information, small business owners are left wondering exactly how to leverage AI technology to grow and, more importantly, stay competitive with larger companies. Cutting through the buzzwords and media frenzy, AI for Small Business is the road map to take you from overwhelmed to empowered.

In The Experimentation Machine, HBS professor, entrepreneur, and venture capitalist Jeffrey J. Bussgang reveals how AI is transforming the way startups find product-market fit and scale.

With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake.

A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives and how we can shape the way they impact us.

This book has explored the many ways in which writers can use AI to assist with the writing process. From generating ideas and refining language to editing and proofreading, AI can be a valuable resource for writers looking to improve the efficiency and accuracy of their writing. We've examined the various AI tools and resources that are available to writers, and we've provided tips for choosing the right tools and resources for your needs, as well as strategies for maximizing the effectiveness and efficiency of AI in your writing. In addition, we've offered writing prompts and exercises to...

The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.

What if search engines no longer needed users to click on links to find the answers they seek? As AI-powered search engines evolve, traditional SEO strategies are no longer enough to stay visible in an increasingly competitive digital landscape. Answer Engine Optimization (AEO) is the future of search, designed to help businesses, content creators, and marketers adapt to AI-driven search engines like Google SGE, ChatGPT, Perplexity, and Bing Chat.

If you aren’t using AI daily for your product marketing, you’re falling behind. The old ways of product marketing like manually choosing target customers are obsolete. AI is going to crush everyone who doesn’t learn to work with it. It isn’t just about cute copywriting with ChatGPT.

In an era defined by rapid technological advancements, businesses are increasingly turning to Artificial Intelligence (AI) to drive growth, innovation, and competitive advantage. From automating routine tasks to providing deep insights into customer behavior, AI has the potential to transform every aspect of business development and sales. However, the journey to integrating AI effectively into business processes is fraught with challenges, requiring a comprehensive understanding of AI technologies, strategic planning, and a commitment to ethical practices. This book, "Harnessing AI for ...

Transform Your Business with AI—No Technical Skills Required Are you spending hours every week on repetitive tasks that could be automated? Struggling to respond to customer inquiries fast enough? Watching competitors who seem to operate more efficiently while you're stuck doing everything manually? The solution isn't hiring more staff or working longer hours—it's using artificial intelligence to work smarter. The AI Revolution Is Here, and Your Business Can't Afford to Wait While you're debating whether AI is right for your business, smart entrepreneurs are already using tools like ...

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

Artificial Intelligence is a new buzzword. Everyone is talking about it. It's been implemented effectively in a number of industries. Though it's been slow to get moving in the real estate industry, it has taken over certain aspects of the industry and will grow rapidly in the next decade. As a real estate agent, real estate owner, or even just a person looking to buy/rent a new house, we're always looking to get the best price, best tenant, or best house that we can afford. And artificial intelligence is the tool that can work for everyone involved.

Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.

"AI for Nonprofits: Revolutionizing Marketing and Fundraising in the NGO Sector" explores the transformative potential of artificial intelligence in the nonprofit world. With the increasing challenges faced by NGOs in attracting donors and reaching their target audience, this book provides a comprehensive guide on leveraging AI technologies to revolutionize marketing and fundraising efforts. From personalized donor outreach and data-driven campaign strategies to predictive analytics and chatbots, discover how AI can enhance efficiency, effectiveness, and impact in the nonprofit sector. ...

Are you utilizing AI in your marketing but unsure if you’re maximizing its potential? Wondering how to scale AI (artificial intelligence) marketing across your enterprise? If you answered "yes" to any of these questions, this book is for you. Ideal for B2B marketers, enterprise sales professionals, marketing ops specialists, revenue ops managers, growth marketers, email marketers, content creators, and anyone involved in sales and marketing, this book provides essential knowledge about AI.

"Mini-book Profit$: How to Use AI to Write & Publish Mini-Books to Amazon" is a comprehensive guide to using artificial intelligence tools to write and publish mini-books on Amazon. The book provides step-by-step instructions and valuable insights on how to maximize your profits when writing and publishing mini-books on Amazon. The book begins by introducing the concept of mini-books, which are short, focused, and easy-to-read books that provide valuable information on a specific topic. It explains why mini-books are an ideal format for busy readers and provides tips for defining your ...

Don't let this golden opportunity to unlock the mysterious power of AI for your marketing needs slip through your fingers. Delve into the future of digital marketing with Chat GPT Bible—Social Media Marketing Special Edition: Unveiling the Secrets of Powering Up Digital Marketing Strategies with AI-Generated Content. Grab your copy today, and start unveiling the secrets!

Do you want to learn about business intelligence but don't feel like reading a boring textbook? In the modern business world, the pace of action continues to quicken. Businesses need to be able to get actionable insights from their data in order to make the right decisions to act rapidly and effectively. In this audiobook, you will be introduced to the concept of business intelligence.

These presentations on “CURRENT TRENDS IN SOCIAL ENTREPRENEURSHIP, A.I AND EMERGING TECH INNOVATIONS FOR NAVIGATING THE DIGITAL AND CIRCULAR JOBS MARKETS “explores the rapidly evolving landscape of modern entrepreneurship, highlighting key technological advances and trends shaping today’s economy. In the 21st century, traditional career paths are being redefined by automation, artificial intelligence (AI), and innovative technologies that are transforming industries across the board. These materials serves as a guide for aspiring entrepreneurs, digital innovators, professionals, and ...