Market Economics

Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success.

With the global economy recovering from a steep recession, and with that recovery challenging our long-held ideas about what careers and the market can be, learning the basics of economics has never been more essential. Principles such as gains from trade, the role of profit and loss, and the secondary effects of government spending, taxes, and borrowing risk continue to be critically important to the way America's economy functions, and critically important to understand for those hoping to further their professional lives - even their personal lives.

Is it possible that the consensus around what caused the 2008 Great Recession is almost entirely wrong? It's happened before. Just as Milton Friedman and Anna Schwartz led the economics community in the 1960s to reevaluate its view of what caused the Great Depression, the same may be happening now to our understanding of the first economic crisis of this century.

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

In this study, Edward Yardeni and Melissa Tagg, two of the world’s most experienced and widely followed investment strategists and Fed watchers, provide investors with a practical understanding of the forces that drove monetary and fiscal policies during 2020 in response to the Great Virus Crisis. The focus is on the Fed. At the beginning of the year, Fed Chair Jerome Powell and his colleagues expected that the longest economic expansion in US history would continue and that the federal funds interest rate would remain range-bound between 1.50% and 1.75%.The outlook changed dramatically ...

Centuries ago, beneath the candlelit hush of a Venetian counting house, a secret circle forged a quiet tool of unimaginable power—an “Archimedes Key” to move markets as effortlessly as a lever shifts weight. Over time, this clandestine influence evolved, outlasting empires and adapting to every reform the world threw at it. Now, in the digital age, it thrives by working invisibly: no dramatic crashes, no public scandals, just gentle nudges that guide wealth upward fraction by fraction. Anya Sokolova, a brilliant quantitative analyst, and Marcus Vance, a once-disgraced journalist, once...

They were a band of outsiders unable to get jobs with New York's gilded financial establishment. They would go on to corner the world's multitrillion-dollar oil market, reaping unimaginable riches while bringing the economy to its knees. Meet the self-anointed kings of the New York Mercantile Exchange. In some ways, they are everything you would expect them to be: a secretive, members-only club of men and women who live lavish lifestyles; cavort with politicians, strippers, and celebrities; and blissfully jacked up oil prices to nearly $150 a barrel while profiting off the misery of the working class.

John Burns and Chris Porter wrote this book to help make demographic trends easier to understand, quantify, and anticipate. Listeners of this audiobook will have a huge competitive advantage because they will be making decisions with facts, and they will be better able to adjust their strategies when unanticipated events shift prevailing trends.

The Communist Manifesto of 1848 - the blueprint for modern totalitarian government - promises utopia but delivers dictatorship, poverty and misery everywhere it's tried. Yet many of the tenets of this ideology endure among leftist thinkers, despite repeated and universal failure. The question is why? From barter to free markets, Wolfram explains the nature of money, the creation of wealth and the brilliance of a system based not on the state but rather on millions of unique individuals deciding what is best.

From Wall Street to Downing Street, the fantasy of an eventual 'return to normal' is still alive and well, nurtured by dangerously outdated theories. But the economic world as we know it - and the rules that govern it - are over. And few are prepared. Lawrence McDonald got a real-world education in market risk when, as a Lehman Brothers VP, he watched the firm ignore flashing warning signs before its collapse. Now, he unveils the predictive model he developed in the aftermath, outlining actionable trading ideas for a radically reshaped economy.

Want to crack the code of commodity futures markets? Back to the Futures provides a unique and educational perspective on the world of commodity futures markets, shaped by the personal experiences and professional insights of Dr. Scott Irwin, a leading expert in the field.

Stop marketing at people! Turn your ideas into epidemics - ideaviruses - by helping your customers do the marketing for you. So says Info Age marketing guru Seth Godin.

Since 1946, Henry Hazlitt's best-selling Economics in One Lesson has popularized the belief that economics can be boiled down to one simple lesson: market prices represent the true cost of everything. But one-lesson economics tells only half the story. It can explain why markets often work so well, but it can't explain why they often fail so badly - or what we should do when they stumble. In Economics in Two Lessons, John Quiggin teaches both lessons, offering a masterful introduction to the key ideas behind the successes - and failures - of free markets.

In 1966, two columnists joined Newsweek magazine. Their assignment: Debate the world of business and economics. Paul Samuelson was a towering figure in Keynesian economics. Milton Friedman championed "monetarism" and insisted the Federal Reserve maintain tight control over the amount of money circulating in the economy.

During a tough economy, when traditional publishers are tightening their belts and accepting fewer authors, printing less books and spending less on promoting books they've already printed, a writer's dream of becoming a published author doesn't have to end--or even be put on hold. Unpublished and published authors alike learn valuable tips to successfully and profitably self-publish and market books from the updated second edition of The Economical Guide to Self-Publishing: How to Produce and Market Your Book On a Budget written by 24-year veteran publisher Linda F. Radke, owner of Story ...

It is no exaggeration to say that venture capital has been central to the greatest legal creation of wealth anywhere and has enabled much of the world we live in, yet we know surprisingly little about this strange tribe of financiers. In The Power Law, Sebastian Mallaby turns his unprecedented access to the industry's central players into a riveting, character-driven account of venture capital and the world it has made.

Man vs. Markets by Paddy Hirsch of NPR's "Marketplace" is economics explained, pure and simple, for the layperson who wouldn't know a "bond" from an "option," and who believes that a "future" is when we'll all have flying cars. Here is an illuminating, insightful, and wonderfully witty journey of discovery through the often confusing financial markets, offering clear, relatable explanations and definitions of the system's various instruments, yet less simplistically than the popular ...for Dummies series.

From Michael LeBoeuf, the best selling author of Working Smart and the audio programs Working Smarter, Imagineering, and The Perfect Business, comes How to Win Customers and Keep Them for Life. With a hardhitting, action-ready rewards-and-incentives ideology, this is the ultimate program to building a successful business through customer satisfaction.

Discover the hidden forces that drive consumer behavior and learn how to harness them to elevate your marketing strategy. Unlock the Secrets of the Consumer Mind: Understand how memory, emotion, and repetition influence purchasing decisions. Explore real-world case studies from leading brands like Nike, Coca-Cola, and Dove. Learn how to create marketing campaigns that resonate on a subconscious level. Why This Book Is Essential for Marketers: Written by a seasoned marketing professional with experience leading campaigns for top beverage companies, this book provides actionable insights ...

We live in an age of extreme corporate concentration, in which global industries are controlled by just a few giant firms - big banks, big pharma, and big tech, just to name a few. But concern over what Louis Brandeis called the "curse of bigness" can no longer remain the province of specialist lawyers and economists, for it has spilled over into policy and politics, even threatening democracy itself.