Market Economics

Christmas is a time of seasonal cheer, family get-togethers, holiday parties, and-gift giving. Lots and lots - and lots - of gift giving. It's hard to imagine any Christmas without this time-honored custom. But let's stop to consider the gifts we receive - the rooster sweater from Grandma or the singing fish from Uncle Mike. How many of us get gifts we like? How many of us give gifts not knowing what recipients want? Did your cousin really look excited about that jumping alarm clock?

Whether it is Facebook, Instagram, Google, YouTube, email marketing, or a tactical channel to boost traffic and sales, more companies want to take shortcuts to boost their brand. These methods can pay off, but they can also hurt your brand. Brand You Economics highlights what influence a brand's performance so you can determine how your brand contributes to the bottom line. You'll learn how to discover your audience, tell your story, and create a strong brand. By applying the book's insights and principles, you'll be able to build a brand that will outlast your lifetime.

Are you looking to get more followers on SnapChat but no idea how to get started? Do you already have a following and you're looking to monetize it? This audiobook is your answer. SnapChat is a great way to reach people and market your product. It is a cheaper mode of advertising than Facebook, and reaches a younger audience that may not actively use Facebook. It is a lot more visual with easier customer segmentation.

The legacy methods of fundraising have either exhausted their efficacy or undergone total extinction. With a brave new economic landscape near at hand, nonprofits are faced with one last ultimatum; level up or evaporate forever! The prior landscape of fundraising has been razed by pandemic, political, and cultural shifts. As a result, nonprofits must adapt their approach to suit the modern paradigm so that they may flourish like never before. Demystifying Fundraising Funnels presents nonprofits with ideas, strategy, and, most importantly, hope.

I once asked a college professor, ''how come you don’t own a single company or small business when you have been the professor of Business and economics for so many years?'' I just got a blank stare in return and knew it was better not to ask any more questions. The reality of life is that people who teach business are not in the actual business while the people who create fortune 500 companies have never set foot in a business class or college. What a strange world we live in that the people who know so much about something don’t have an ounce of that thing in their possession. If the ...

This critical account of the fair trade movement explores the vast gap between the rhetoric of fair trade and its practical results for poor countries, particularly those of Africa. In the Global North, fair trade often is described as a revolutionary tool for transforming the lives of millions across the globe. The growth in sales for fair trade products has been dramatic in recent years, but most of the benefit has accrued to the already wealthy merchandisers at the top of the value chain rather than to the poor producers at the bottom.

Over the last four decades, debt, bankruptcy, and home foreclosures have risen to epidemic levels, and the personal savings rate has sunk dangerously low. Why, in the richest nation on Earth, can't Americans hold on to their money? First published in 2008, Stuart Vyse's Going Broke described the epidemic of personal debt that existed in the years leading up to the Great Recession and anticipated the home mortgage crisis that started it. Ten years later, this fully updated new edition tackles the post-recession era of economic recovery.

Jason McClure is a parent, business owner, and author of five successful books and multiple online courses. He grew up in a household where resources, love, and acceptance were limited. When he first asked about his family’s financial situation, he was told, “That's none of your business!" When he first asked about career options, family and school said he was destined to stay on the farm while the bright kids went to college. He knew two things. First ignoring a question, situation, or problem wouldn't improve it. Second, he believed he could do all the things that the intelligent city...

Recognize profitable trading opportunities. Gain a better understanding of the different types of options. Learn long-term and short-term strategies. Tried-and-true trading options for any market. Increase your profit potential while reducing risk of losses. Earn in rising, falling, or sideways markets. Design strategies to profit from future events. Determine and manage your risk. What stock options are in simple terms! The various types of options and the common terms used in options trading. And much more!

Discover 10 proven accelerators to take your membership business from decline to rapid growth while also increasing retention; the step-by-step playbook to move a member from saying, “I signed up for this membership” to saying, “I’m a member..."; what to do when a member wants to cancel, and how to get them thanking you for not allowing them to quit; the one accelerator that will literally double or triple your membership; and proven methods to increase retention and multiply your recurring revenue.

Now, with his keen, objective insight and wizardry with numbers, Hacker tackles the emotionally charged issue that preoccupies us: wealth and its distribution. Hacker's answers are surprising and fascinating, illuminating the financial condition of every strata of America.Shattering all the taboos we have on the subjects of wealth, poverty, and worth, Money is essential listening for anyone who wants to know more about their slice of the American pie.

The digital revolution poses a mortal threat to the major creative industries - music, publishing, television, and the movies. The ease with which digital files can be copied and distributed has unleashed a wave of piracy with disastrous effects on revenue. Cheap, easy self-publishing is eroding the position of these gatekeepers and guardians of culture. Does this revolution herald the collapse of culture, as some claim? In Digital Renaissance, Joel Waldfogel argues that digital technology is enabling a new golden age of popular culture, a veritable digital renaissance.

By providing historical context and a thorough yet easily accessible explanation of US financial markets, authors Norbert Michel and Jennifer Schulp provide a much-needed counterpoint to current debates and criticisms. "Financing Opportunity" not only busts many popular myths about financial markets but also proposes ways to improve how our financial markets function. With financial markets and American opportunity so closely tied, financial policy is vital to supporting growth, productivity, and prosperity.

How do we stay safe? Should we? What if our attempts are exposing us even more to the very risks we are avoiding? Would acceptance of danger make us more secure? Is there such a thing as foolproof? In Foolproof, Greg Ip presents a macro theory of human nature and disaster that explains how we can keep ourselves safe in our increasingly dangerous world.

This audiobook specifically endeavors to demystify marketing automation, create awareness of what marketing automation is, and encourage small-scale and medium-sized enterprises to employ this great technology for their very own survival and competitive advantage.

In Circle of Friends, award-winning journalist Charles Gasparino chronicles the massive federal crackdown that has already put some of the biggest names on Wall Street behind bars. Circle of Friends is not a defense of insider trading, but it does offer an account of the politics of Wall Street crime fighting, revealing the behind-the-scenes ambitions that motivate headlines and burnish political careers. A riveting work of narrative nonfiction, as engrossing and explosive as fictional thrillers of the finest magnitude.

What do you call a bull market that lasts at least 10 years and includes steep corrections and cycles of vicious rotation, but results in a quadrupling of the Dow, a stratospheric rise in new technology, and the creation of staggering amounts of wealth? Ralph Acampora, one of Wall Street's most influential analysts, calls it a mega-market.

In recent years, we've been rocked by a series of economic jolts, and all of them seemed to revolve around finance. And the most recent, the American mortgage meltdown, has sent shock waves around the world. Managed by the Markets offers an illuminating account of how finance has replaced manufacturing at the center of the American economy over the past three decades, explaining how the new finance-centered system works, how we got here, and what challenges lay ahead.

I remember when I decided I wanted to grow my business online, I felt completely overwhelmed, not to mention extremely disorganized. Should I build on Facebook or Instagram...or both? How could I utilize my Facebook group to turn it into a prospecting machine? What about teaching people that joined my team how to do this? And the dreaded "A-word" - algorithm? I had no clue! I decided to dive in head first and take every single training, workshop, or coaching program I could afford to learn everything possible.

Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts, it's the one closest to her parking spot.