Market Economics

二〇一七年ノーベル経済学賞受賞！　これまでの経済学が想定してきた人間像は、すべて嘘なのでは？　

旧態依然の経済学界に渦巻く非難をはねのけ、認知バイアスに関する研究成果を着実に積み上げていった著者は、それらの知見を逆用し人々をより合理的な行動へと導く画期的手法「ナッジ」を提唱する。

You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape - and Google is at the cutting edge. In Everything I Know About Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex, Goldman provides the knowledge and tools you need to build and grow your brand.

Although most Americans attribute shifting practices in the financial industry to the invisible hand of the market, Mark H. Rose reveals the degree to which presidents, legislators, regulators, and even bankers themselves have long taken an active interest in regulating the industry.

Capitalism v. Democracy offers the key to understanding why corporations are now citizens, money is political speech, limits on corporate spending are a form of censorship, democracy is a free market, and political equality and democratic integrity are unconstitutional constraints on money in politics. Supreme Court opinions have dictated these conditions in the name of the Constitution, as though the Constitution itself required the privatization of democracy.

In this era people spend a tremendous amount of time on their phone and if you learn to target the right audience Social Media Marketing and Instagram Marketing will help you sell almost anything. This audiobook covers the latest strategies that are working right now. So, don't delay it any longer. Take this opportunity and get this audiobook now. You will be amazed by the skills you quickly attain!

Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.

Through pioneering research and interviews with a host of major figures, ranging from Jay-Z and LinkedIn cofounder Reid Hoffman to Bernie Madoff and Man Booker Prize-winning Hilary Mantel, Waller and Younger reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life.

Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision - from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this audiobook will help any business - from global mega-brands to boutique, small town stores - influence customers more effectively.

The news is full of accounts of the rise and fall of economies around the world, but you may not know how these changes can affect your life. 101 Things Everyone Needs to Know about the Global Economy takes the basics of global economics and breaks them into 10 straightforward chapters. From the organizations involved and trade imbalances to global risk and foreign investment, Dr. Michael Taillard describes the world markets in terms that you can recognize. You'll also learn how these matters affect the United States and your own financial future.

In this essential and timely book, behavioral scientists Sanders and Hume demonstrate the astonishing reach of our social networks, and why we need to reclaim their power to effect positive change in our professional and private lives. The rise of social media has sent our social instincts into overdrive, and the impact of our networks has never been greater. But what if we could reclaim the positive power that influences our decisions, to behave better and be happier?

Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600-million company by giving away 35 million pair of shoes. Patagonia's profits have climbed year after year even as it funnels heavy investments into sustainability. And it's not just millennials rewarding companies with causes. In every age group, people commit to brands that show good citizenship.

With the US market in shambles, investors are looking for other places to put their money. Europe has become the destination of choice and will continue to be for the foreseeable future.

Jesus tells us to love the Lord our God and to love our neighbors as ourselves. Ironically, a lot of the things we do to help people actually harm them, and a lot of the things we do without much thought to their global ramifications actually feed, clothe, and shelter the world. Economics studies people’s choices and their unintended consequences, and Strangers with Candy collects dozens of articles in which an economist in early middle age explains and reflects on those unintended consequences. In its pages, we learn that there are no meaningful limits to economic progress, office ...

Financial crises are often blamed on unforeseeable events, the unforgiving nature of capital markets, or just plain bad luck. Too Smart for Our Own Good argues that these crises are caused by certain alluring investment strategies that promise both high returns and safety of capital. In other words, the severe and widespread crises we have suffered in recent decades were not perfect storms. Instead, they were made by us. By understanding how and why this is so, we may be able to avoid or ameliorate future crises - and maybe even anticipate them.

William Bonner and Addison Wiggin deliver their extremely successful financial newsletter, Daily Reckoning, to more than half a million readers. Now this pair of maverick investment writers shows that the key to surviving a "soft" depression is not collecting and analyzing current market data. Instead, if Americans want to plow through their financial woes and put some muscle back in their portfolios, they must look to the follies of the past.

Welcome to the numberdemic, where a deluge of figures, stats and data manipulate your every move. From the way you work, date and exercise to the products you buy and the news you read, numbers have worked their way into every part of our lives. But is life better this way? How are all of those numbers affecting us? With fascinating, sometimes frightening and sometimes shrewdly funny research, behavioural economists Micael Dahlen and Helge Thorbjørnsen explain why we're so attached to numbers and how we can free ourselves from their tyranny.

The Economists’ Hour by Binyamin Appelbaum is the biography of a revolution: the story of how economists who believed in the power and the glory of free markets transformed the business of government, the conduct of business and, as a result, the patterns of everyday life. In the four decades between 1969 and 2008, these economists played a leading role in reshaping taxation and public spending and clearing the way for globalization.

In today's fast-paced economy, no manager or investor can afford to ignore the practical strategies and highly applicable insights offered in this path breaking audiobook.

War in Ukraine, a global hunger crisis, the West's cost of living crisis—the eruptions of 2022 were all too predictable. In Price Wars, Rupert Russell lays out just how these crises are connected and how many such events plunged the 2010s into a decade of turmoil.