Market Crisis

Molly McPherson is a nationally recognized expert on crisis public relations management in the age of social media. She helps communicators create the right message, at the right time, and deliver it in the right place. From her years of crisis-management experience and mining news stories and tweets, Molly created frameworks to level up your confidence for communicating with ease in crucial crisis moments, so you can own the conversation.

In two decades as a television reporter, T. J. Winick covered many scandals. The biggest mistake he saw brands make was to try to “make it go away” by refusing to apologize, declining to comment, or going on the attack—anything to deflect attention. Often that kind of response becomes a scandal of its own. In his book, Winick argues instead for transparency, honesty, authenticity, and empathy. Handled correctly, the way you address an egregious violation of your standards can increase your reputation capital.

In Capitalism Created the Climate Crisis and Capitalism Will Solve It: The Market Forces Catalyzing a Climate Technology Renaissance, distinguished author Kentaro Kawamori delivers a fascinating and timely exploration of the interplay between capitalism and climate change. He explains how the capitalist system helped to contribute to the current crisis of global warming and how that same system will help to end it.

Black Market Billions blows the lid off the world's fastest-growing illicit industry: organized retail crime. Hitha Prabhakar reveals how criminals with ties to terrorist groups around the world are committing huge product thefts, and using the profits to fund terrorist acts. Prabhakar connects the dots and follows the money - from consumers dying for a deal to terrorist cells eager to do the killing.

In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prize-winning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation.

Former Prime Minister writes about the current world financial crisis, with insight into how nations can work to achieve growth on a global scale.

Much of the conventional wisdom about damage control and crisis PR is self-serving, self-congratulatory, self-deceiving, and flat out wrong. And no one knows it better than Eric Dezenhall and John Weber, who have helped countless companies, politicians, and celebrities get out of various kinds of trouble.

In Rules to Break and Laws to Follow, marketing gurus Don Peppers and Martha Rogers challenge you to break the rules and propose a whole new way of thinking about how to create real shareholder value in today's competitive environment, operating with today's technologies.

This audiobook provides an in-depth analysis of the evolution of tech journalism. Tech companies were used to 'cheerleading' coverage of product launches. This long tech-press honeymoon ended, and was replaced by a new era of mounting criticism, focused on tech's negative impact on society. When - and why - did tech coverage shift? How did tech companies respond to the rise of tech criticism? Through analyses of both the tech media and corporates' crisis responses, this audiobook examines the roots and characteristics of the 'Techlash'.

Who’s really to blame for America’s catastrophic financial meltdown and devastating national recession? Contrary to what the “Occupy Movement” might tell you, it’s not greedy Wall Street executives. No, as one of America’s top financial professionals reveals in this shocking book, the real culprit is economic warfare, with our foreign enemies exploiting our lurking financial weaknesses. In Secret Weapon, Kevin Freeman unveils how all the evidence - including motive, means, and opportunity - points to America’s foreign enemies deliberately pushing our economy over the brink.

Manhattan. FBI Special Agent Silver Cassidy, the head of a task force that's on a collision course with disaster, finds herself fighting impossible odds to stop a serial killer before he can kill again. Struggling to balance the hunt for a savage predator with the challenges of being a single mom, Silver finds herself thrust into a nightmare of brutality that will demand every ounce of determination she possesses to survive. ----- Q&A with Russell Blake Q: Silver Justice is a departure from your usual action/adventure thrillers. Why a police procedural/serial killer epic featuring a female ...

In Willing & Abel, Mike Abel, one of the founding partners of multi-award-winning advertising agency M&C Saatchi Abel, reveals the secret sauce behind the company’s success by sharing lessons hard-learned at the coalface of business, leadership, and creativity over the last 30 years. Ethics and empowerment, trust and value, gut instincts and tough decisions - this is what it takes to build a business that is future-fit come rain, shine, pandemics, or government corruption.

Jason Vines takes listeners on a graphic, sometimes sad and often hilarious behind-the-scenes romp through some of the most publicized and studied crises in recent history.

The High Priests of the Economics profession are a privileged and highly-compensated group. Their speeches are endlessly analyzed, their every public utterance transcribed and disseminated world-wide. Yet they’re often wrong. How can this be? How can a profession that sends one of these high priests to Scandinavia each year to receive a Nobel Prize for achievements in “Economic Science” be so error-prone? The answer is quite simple: Economics, and the social and soft sciences more generally, are not science in the same sense that physics and chemistry and engineering are science. In ...

Every day brings another gloomy economic statistic. Countries heading for bankruptcy; banks running out of money; production down; shop prices up: and no end seems to be in sight. Newspapers and TV news shows dwell on the troubled times and report on the inability of politicians to present a coherent way for Britain and the rest of Europe to pull out of a long and seemingly never-ending depression. Nothing seems to give employers the confidence to hire more people, pay them an inflation-proof wage rise and reverse a long decline in living standards.

A major investor is on line one, CNN is on line two, and social media is exploding in anger. When you're a "leader under fire", the next few moments can be an incredible opportunity...or they can destroy your career. In the past, companies prepared for crisis with expensive, static crisis communications plans. The pace was slower. You had time to process and plan a response with your senior team and lawyers. But those old-school plans don't work anymore.

45% der Deutschen halten an ihrem Sparbuch als Altersvorsorge fest. Dies galt früher noch als sicher - heute ist es purer Wahnsinn: Durch die niedrigen Zinsen und die Inflation verbrennen jeden Tag bares Geld, solange Sie Ihr Vermögen auf dem Sparbuch parken. Aktien sind eine Option, die eine hohe Rendite versprechen. Selbst mit kleinen Beträgen lassen sich über die Zeit große Gewinne erzielen.

Wenn Sie auf ETFs setzen, dann bedeutet das, langfristige Perspektiven im Auge zu haben. Das Investment in diese Indexfonds erfolgt passiv und nicht in einzelne Aktien, sondern das Portfolio wird möglichst breit gestreut. Damit wird der Markt nicht konzentriert, sondern in seiner Gesamtheit abgebildet. Das gelingt auch Einsteigern, die sich erst einmal an die Börse herantasten wollen. Auch Sie können Ihr Geld richtig anlegen und sich ein passives Einkommen mit verhältnismäßig kleinem Aufwand generieren.

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence - drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world - that business is riding on yet another bubble that is ready to burst - a brand bubble.

This is a series bundle covering the 2020 recession economic crisis.