Local Business

Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision - from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this audiobook will help any business - from global mega-brands to boutique, small town stores - influence customers more effectively.

ACCELERATE: The Ultimate Guide for FRANCHISEES to Maximize Local Marketing and Boost Sales Are you a local franchise owner struggling with marketing and sales? Do you face limited resources and budget constraints, as well as competition from other businesses in your local area? Are you challenged with attracting and retaining customers? Do you struggle to create a consistent and cohesive marketing and sales plan, or measure the effectiveness of your efforts? If so, ACCELERATE is here to help. ACCELERATE is designed for B2B and B2C brands and Franchisees to help reignite their passion and ...

Over the past several years, Hardwick, Vermont, a typical hardscrabble farming community of three thousand residents, has jump-started its economy and redefined its self-image through a local, self-sustaining food system unlike anything else in America.

Dive into the dynamic world of local advertising with "Local Advertising Triumph", your definitive and comprehensive guide to navigating the news aggregator landscape. This book is designed to turn you into a savvy advertiser, ready to capitalize on the potential within your local businesses and revolutionize your advertising strategy. Understanding the local advertising ecosystem is paramount, a fact which "Local Advertising Triumph" emphasizes right from the first chapter. It offers a nuanced understanding of news aggregator websites and their role in local advertising, preparing you for ...

As a small business owner in Michigan, you know that your state is unique - and that means your business has the potential to offer something truly special to your customers. But how can you tap into that potential and market your small business by "Marketing the Michigan Way"? "Marketing the Michigan Way" is a set of strategies and techniques that help small businesses in Michigan connect with their customers by leveraging the unique culture, history, and local attractions of the state. This includes identifying local points of interest, integrating them into your marketing and sales ...

Want to turn a lawn mower into a money-making machine? How to Start a Grass Cutting Business: Turn Lawns into Weekly Income is your step-by-step guide to launching a profitable lawn care business with minimal startup costs, flexible hours, and recurring weekly clients that bring consistent cash flow.

Inheriting her aunt's historic beachfront hotel should have been Vanessa Lewis's chance at a fresh start. But returning to Isabel Island means facing two ghosts from her past—her aunt's legacy, and Wesley Anders, her childhood best friend who broke her heart fifteen years ago. Now a decorated Marine Captain, Wesley is temporarily stationed at the local base, and he's just as infuriatingly handsome as he was the summer everything she thought she knew about their friendship changed. Between his offer to help renovate the hotel and their undeniable chemistry, Vanessa finds herself falling ...

Achieve Market Domination through Digital Marketing, Even with Limited Time and Budget. Are you a small business owner with big dreams, feeling overwhelmed by the maze of digital marketing? You’re not alone. Many small business owners struggle to keep up with SEO, social media, and online advertising while juggling daily operations. This game-changing guide simplifies digital marketing, turning struggles into strengths and helping you scale like never before.

There’s never been a better time to quit the rat race and start your own business...but where do you start? Are you passionate about pooches but clueless, confused, and crippled with fear when it comes to marketing? I hear you. The pet service sector is booming - but the market is saturated. Competition is everywhere, and it’s increasing every day. The good news is there’s a tried-and-trusted way to stand out and leave that competition behind.

Local SEO for Small Business Owners is a guide for local entrepreneurs who would like to learn and understand the best local search engine optimization (SEO) strategies - on-page SEO and off-page SEO and how to market their products and services with Google. Nowadays, when it looks like everybody is competitive and vying for the top spot on search engine rankings and customers’ wish lists, devising an SEO blueprint that stands out is the foregone conclusion. Remember, you want to be better than your competitors!

All you wanted to do is help people, but you realize there’s a lot more to running a business. Maybe you got a holistic certification, then an LLC, and then you tried to create some buzz to help people and make money, but only to find out later that your business is still trudging along on life support. If you’re like most holistic practitioners, you probably thought that your passion for helping people would equate to owning a profitable business. Sadly, it doesn’t. If you are a practitioner who has a service you want to provide to the public as a first-time local business owner, and...

Bottled water is on the verge of becoming the most popular beverage in the country. But what's the cost of all this water for us and for the environment? In this eye-opening book, Elizabeth Royte does for water what Michael Pollan did for food: She examines the people, machines, economies, and cultural trends that surround it on its journey from distant aquifers to our supermarkets and homes.

You’re about to discover how to shortcut the long “client selling cycle”…for a much shorter, easier one. We’ll show you and prove how offering Yelp claiming services is a gold mine. This new course covers the #1 reviews site as a marketing tool for business owners. We’re teaching the best door opener system yet. A low-cost entry for the clients but easy to stair-step your way to a bigger paid client. It is simple to outsource and set it and forget it.

SEO Mastery: Unlocking the Potential of Powerful Tools and Strategies for High Rankings and Time-Saving Success is an extensive and authoritative guidebook that delves deep into the fascinating world of Search Engine Optimization (SEO). In this comprehensive volume, readers embark on an enlightening journey that equips them with the knowledge and expertise to harness the full potential of SEO tools and strategies, empowering them to achieve high rankings and save valuable time in the process. Within the pages of "SEO Mastery," you'll discover a carefully curated selection of cutting-edge ...

Google Goldrush: Unlocking the Secrets of Local Search Dominance In today's digital landscape, your local business's visibility online is not just an option—it's a necessity. Did you know that over 50% of online searches have local intent? Imagine your business standing out as a beacon in your community, attracting customers effortlessly and growing consistently. This isn't just a dream; it can be your reality. Google Goldrush: Unlocking the Secrets of Local Search Dominance is your essential guide to mastering local search through the powerful features of Google Business Profile (GBP).

The pet industry is growing and are you ready for a recession proof career? Discover a book full of concrete, actionable, and clear guidance to choose your next profession. Are you unhappy with your current job? Would you like to work in the pet industry but don’t know where to begin? Do you want a form of passive income doing something you love? Twelve time best-selling author and pet career expert Wendy Van de Poll is the founder of the business—Center for Pet Loss Grief and has over twenty years of working in the pet industry. Now she’s here to help you choose the career you always...

What if you could become the name everyone whispers when it’s time to move—without ever cold-calling, door-knocking, or faking enthusiasm at networking events? In The Neighborhood Whisperer, veteran real estate mentor Kevin Shirley introduces a radically human approach to local visibility, trust-building, and authentic marketing. This isn’t a book about farming postcards or lead funnels. It’s about weaving yourself into the emotional and social fabric of a neighborhood so naturally that you become unforgettable—not because you’re loud, but because you belong. Drawing on three ...

But like any art industry, there’s competition, dos and don’ts, and tricks of the trade that no one likes to tell. Achieving that music dream seems out of reach, and the overwhelming reality of building your music career can sap the joy out of your beloved passion.

Welcome to "Market Mastery," a comprehensive guide designed to inspire and instruct those dreaming of starting and running a successful local farm store. This title is a one-stop source, offering a deep dive into the concept of the local farm store, detailing benefits, and showcasing how a well-run store can be a valuable asset in your community. "Market Mastery" doesn't stop at the conceptual stage. It goes further to present practical applications of these ideas, taking readers step-by-step through essential aspects like business planning, product selection, sourcing, and inventory ...

For some of the world's most powerful people, the Empire State Building is the ultimate prize. In a riveting chronicle of betrayal, revenge, family rivalry, and raw greed, Wall Street Journal columnist Pacelle tells the compelling tale of the Empire State Building ownership battle of the 1980s and '90s, bringing to life a colorful cast of characters that includes Donald Trump, Leona Helmsley, and the eccentric Japanese billionaire Hideki Yokoi.