Local Business

Born and raised in Hawai‘i by a father whose ancestors are indigenous to the land and a mother from the American South, Jessica Machado wrestles with what it means to be “local.” Feeling separate from the history and tenets of Hawaiian culture that have been buried under the continental imports of malls and MTV, Jessica often sees her homeland reflected back to her from the tourist perspective—as an uncomplicated paradise. Her existence, however, feels far from that ideal. Balancing her parents’ divorce, an ailing mother, and growing anxiety, Jessica rebels.

There’s never been a better time to quit the rat race and start your own business...but where do you start? Are you passionate about pooches but clueless, confused, and crippled with fear when it comes to marketing? I hear you. The pet service sector is booming - but the market is saturated. Competition is everywhere, and it’s increasing every day. The good news is there’s a tried-and-trusted way to stand out and leave that competition behind.

The pet industry is growing and are you ready for a recession proof career? Discover a book full of concrete, actionable, and clear guidance to choose your next profession. Are you unhappy with your current job? Would you like to work in the pet industry but don’t know where to begin? Do you want a form of passive income doing something you love? Twelve time best-selling author and pet career expert Wendy Van de Poll is the founder of the business—Center for Pet Loss Grief and has over twenty years of working in the pet industry. Now she’s here to help you choose the career you always...

In this book, you will learn how to build your brand, attract customers, and thrive in a crowded market. “Stand Out and Grow” offers small businesses a clear roadmap to online growth and market differentiation through proven digital strategies. It begins by helping readers understand the evolving digital marketplace and the importance of a strong, cohesive online presence. The book guides entrepreneurs in developing a unique brand voice that resonates with their target customers. It highlights the critical role of mobile optimization and search engine visibility in attracting organic ...

After travelling the whole world, can exploring a single map ever be enough? Adventurer Alastair Humphreys spends a year investigating the small map around his own home. Can this unassuming landscape, marked by the glow of city lights and the hum of busy roads, satisfy his wanderlust? Could a single map provide a lifetime of exploration?

Discover how to create high converting Just Listed & Just Sold postcards that generate more leads. This book reveals my techniques to send effective just listed and just sold postcards, get more business and close more deals, and will help you to stop feeling like you are wasting money on postcards! I'll also give away 75 of my top templates in the appendix of this book! A word of caution: Before I dive in, I want you to know who this book is NOT for: this book is NOT for postcard printing companies, because I reveal in this book why your postcards don’t work and leave the agents feeling ...

As a small business owner in Michigan, you know that your state is unique - and that means your business has the potential to offer something truly special to your customers. But how can you tap into that potential and market your small business by "Marketing the Michigan Way"? "Marketing the Michigan Way" is a set of strategies and techniques that help small businesses in Michigan connect with their customers by leveraging the unique culture, history, and local attractions of the state. This includes identifying local points of interest, integrating them into your marketing and sales ...

The Huck Finn of foreign correspondents provides a colorful account of old Honolulu, the island nobility, the City of Refuge on the Kona coast, and the active volcano of Kilauea. These selections of Mark Twain's newspaper dispatches are both charming and informative. The light touch of the great humorist is seldom missing as he reveals the "loveliest fleet of islands that lie anchored in any ocean".

ACCELERATE: The Ultimate Guide for FRANCHISEES to Maximize Local Marketing and Boost Sales Are you a local franchise owner struggling with marketing and sales? Do you face limited resources and budget constraints, as well as competition from other businesses in your local area? Are you challenged with attracting and retaining customers? Do you struggle to create a consistent and cohesive marketing and sales plan, or measure the effectiveness of your efforts? If so, ACCELERATE is here to help. ACCELERATE is designed for B2B and B2C brands and Franchisees to help reignite their passion and ...

“Social Enterprise is a powerful agent for fostering societal change. When social entrepreneurs and social impact enthusiasts come together and are supported, there is an opportunity for real, lasting sustainable peace and transformation”. The SDGs represents some of the smartest interventions the world has ever had. And actually, the SDGs with their broader vision of 169 targets with an all comprising mandates are supposed to be interlinked with every other goal and relate meaningfully to the current social economic structures in terms of practical poverty, hunger, unemployment and ...

Dive into the dynamic world of local advertising with "Local Advertising Triumph", your definitive and comprehensive guide to navigating the news aggregator landscape. This book is designed to turn you into a savvy advertiser, ready to capitalize on the potential within your local businesses and revolutionize your advertising strategy. Understanding the local advertising ecosystem is paramount, a fact which "Local Advertising Triumph" emphasizes right from the first chapter. It offers a nuanced understanding of news aggregator websites and their role in local advertising, preparing you for ...

Unlock the sweet potential of your honey business with Marketing Your Honey. This comprehensive eBook is a must-have guide for anyone looking to elevate their honey brand from a local favorite to a global sensation. Whether you're a seasoned beekeeper or a newcomer to the honey market, this book will provide you with the strategies and tools you need to thrive in the competitive world of honey sales. Start by defining your unique honey brand, understanding your selling propositions, and creating a compelling brand story that resonates with your target audience. Learn about the different ...

Embark on a transformative journey with "Guardians of Integrity," a strategic blueprint meticulously crafted for C-Suite executives and Compliance leaders navigating the complexities of modern business. In this invaluable guide, Matej Pollick draws upon a wealth of real-world experiences, ethical philosophy, and insights from the forefront of business literature. This book transcends the conventional boundaries of leadership literature, offering a seamless integration of integrity, ethics, and compliance standards tailored for organizations of all sizes. Through practical examples and ...

SEO Mastery: Unlocking the Potential of Powerful Tools and Strategies for High Rankings and Time-Saving Success is an extensive and authoritative guidebook that delves deep into the fascinating world of Search Engine Optimization (SEO). In this comprehensive volume, readers embark on an enlightening journey that equips them with the knowledge and expertise to harness the full potential of SEO tools and strategies, empowering them to achieve high rankings and save valuable time in the process. Within the pages of "SEO Mastery," you'll discover a carefully curated selection of cutting-edge ...

Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision - from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this audiobook will help any business - from global mega-brands to boutique, small town stores - influence customers more effectively.

Inheriting her aunt's historic beachfront hotel should have been Vanessa Lewis's chance at a fresh start. But returning to Isabel Island means facing two ghosts from her past—her aunt's legacy, and Wesley Anders, her childhood best friend who broke her heart fifteen years ago. Now a decorated Marine Captain, Wesley is temporarily stationed at the local base, and he's just as infuriatingly handsome as he was the summer everything she thought she knew about their friendship changed. Between his offer to help renovate the hotel and their undeniable chemistry, Vanessa finds herself falling ...

Over the past several years, Hardwick, Vermont, a typical hardscrabble farming community of three thousand residents, has jump-started its economy and redefined its self-image through a local, self-sustaining food system unlike anything else in America.

Embark on a captivating journey through the heart of Juba, South Sudan, with Entrepreneurship: An Introduction, a book that stitches together the vibrant fabric of African culture with the threads of digital innovation. This is not just a story; it’s a movement, a testament to the power of dreams and the digital tools that can make them a reality. Discover the world of Panyim, a young and passionate entrepreneur whose traditional clothing shop, Nile Threads, becomes a canvas for his dreams. But when the dreams are big, the challenges rise to meet them. Panyim’s struggle with the ...

Bottled water is on the verge of becoming the most popular beverage in the country. But what's the cost of all this water for us and for the environment? In this eye-opening book, Elizabeth Royte does for water what Michael Pollan did for food: She examines the people, machines, economies, and cultural trends that surround it on its journey from distant aquifers to our supermarkets and homes.

After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and her column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You'll be excited and motivated to state your difference clearly to the world--and your neighborhood--while confidently selling yourself and your business.