Local Business

Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision - from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this audiobook will help any business - from global mega-brands to boutique, small town stores - influence customers more effectively.

Embark on a transformative journey with "Guardians of Integrity," a strategic blueprint meticulously crafted for C-Suite executives and Compliance leaders navigating the complexities of modern business. In this invaluable guide, Matej Pollick draws upon a wealth of real-world experiences, ethical philosophy, and insights from the forefront of business literature. This book transcends the conventional boundaries of leadership literature, offering a seamless integration of integrity, ethics, and compliance standards tailored for organizations of all sizes. Through practical examples and ...

ACCELERATE: The Ultimate Guide for FRANCHISEES to Maximize Local Marketing and Boost Sales Are you a local franchise owner struggling with marketing and sales? Do you face limited resources and budget constraints, as well as competition from other businesses in your local area? Are you challenged with attracting and retaining customers? Do you struggle to create a consistent and cohesive marketing and sales plan, or measure the effectiveness of your efforts? If so, ACCELERATE is here to help. ACCELERATE is designed for B2B and B2C brands and Franchisees to help reignite their passion and ...

Inheriting her aunt's historic beachfront hotel should have been Vanessa Lewis's chance at a fresh start. But returning to Isabel Island means facing two ghosts from her past—her aunt's legacy, and Wesley Anders, her childhood best friend who broke her heart fifteen years ago. Now a decorated Marine Captain, Wesley is temporarily stationed at the local base, and he's just as infuriatingly handsome as he was the summer everything she thought she knew about their friendship changed. Between his offer to help renovate the hotel and their undeniable chemistry, Vanessa finds herself falling ...

Local SEO for Small Business Owners is a guide for local entrepreneurs who would like to learn and understand the best local search engine optimization (SEO) strategies - on-page SEO and off-page SEO and how to market their products and services with Google. Nowadays, when it looks like everybody is competitive and vying for the top spot on search engine rankings and customers’ wish lists, devising an SEO blueprint that stands out is the foregone conclusion. Remember, you want to be better than your competitors!

“Social Enterprise is a powerful agent for fostering societal change. When social entrepreneurs and social impact enthusiasts come together and are supported, there is an opportunity for real, lasting sustainable peace and transformation”. The SDGs represents some of the smartest interventions the world has ever had. And actually, the SDGs with their broader vision of 169 targets with an all comprising mandates are supposed to be interlinked with every other goal and relate meaningfully to the current social economic structures in terms of practical poverty, hunger, unemployment and ...

As a small business owner in Michigan, you know that your state is unique - and that means your business has the potential to offer something truly special to your customers. But how can you tap into that potential and market your small business by "Marketing the Michigan Way"? "Marketing the Michigan Way" is a set of strategies and techniques that help small businesses in Michigan connect with their customers by leveraging the unique culture, history, and local attractions of the state. This includes identifying local points of interest, integrating them into your marketing and sales ...

Unlock the sweet potential of your honey business with Marketing Your Honey. This comprehensive eBook is a must-have guide for anyone looking to elevate their honey brand from a local favorite to a global sensation. Whether you're a seasoned beekeeper or a newcomer to the honey market, this book will provide you with the strategies and tools you need to thrive in the competitive world of honey sales. Start by defining your unique honey brand, understanding your selling propositions, and creating a compelling brand story that resonates with your target audience. Learn about the different ...

All you wanted to do is help people, but you realize there’s a lot more to running a business. Maybe you got a holistic certification, then an LLC, and then you tried to create some buzz to help people and make money, but only to find out later that your business is still trudging along on life support. If you’re like most holistic practitioners, you probably thought that your passion for helping people would equate to owning a profitable business. Sadly, it doesn’t. If you are a practitioner who has a service you want to provide to the public as a first-time local business owner, and...

Achieve Market Domination through Digital Marketing, Even with Limited Time and Budget. Are you a small business owner with big dreams, feeling overwhelmed by the maze of digital marketing? You’re not alone. Many small business owners struggle to keep up with SEO, social media, and online advertising while juggling daily operations. This game-changing guide simplifies digital marketing, turning struggles into strengths and helping you scale like never before.

Welcome to "Market Mastery," a comprehensive guide designed to inspire and instruct those dreaming of starting and running a successful local farm store. This title is a one-stop source, offering a deep dive into the concept of the local farm store, detailing benefits, and showcasing how a well-run store can be a valuable asset in your community. "Market Mastery" doesn't stop at the conceptual stage. It goes further to present practical applications of these ideas, taking readers step-by-step through essential aspects like business planning, product selection, sourcing, and inventory ...

Bottled water is on the verge of becoming the most popular beverage in the country. But what's the cost of all this water for us and for the environment? In this eye-opening book, Elizabeth Royte does for water what Michael Pollan did for food: She examines the people, machines, economies, and cultural trends that surround it on its journey from distant aquifers to our supermarkets and homes.

The Huck Finn of foreign correspondents provides a colorful account of old Honolulu, the island nobility, the City of Refuge on the Kona coast, and the active volcano of Kilauea. These selections of Mark Twain's newspaper dispatches are both charming and informative. The light touch of the great humorist is seldom missing as he reveals the "loveliest fleet of islands that lie anchored in any ocean".

You’re about to discover how to shortcut the long “client selling cycle”…for a much shorter, easier one. We’ll show you and prove how offering Yelp claiming services is a gold mine. This new course covers the #1 reviews site as a marketing tool for business owners. We’re teaching the best door opener system yet. A low-cost entry for the clients but easy to stair-step your way to a bigger paid client. It is simple to outsource and set it and forget it.

How did you get here, reading this book? You may have been looking for information on how search engine optimization (SEO) works or something similar. Whether you got to reading this through a search on Google, Bing, Yahoo, or another search engine to get this book, I'm delighted you're here to learn about SEO. In this case, you most likely used the Amazon search bar. That, too, is a search engine, similar to Google and Binge. The same ideas apply to all search engines. One of the most often asked questions is, "What is SEO, and how does it work?" Search engine optimization, or SEO, may be ...

SEO Mastery: Unlocking the Potential of Powerful Tools and Strategies for High Rankings and Time-Saving Success is an extensive and authoritative guidebook that delves deep into the fascinating world of Search Engine Optimization (SEO). In this comprehensive volume, readers embark on an enlightening journey that equips them with the knowledge and expertise to harness the full potential of SEO tools and strategies, empowering them to achieve high rankings and save valuable time in the process. Within the pages of "SEO Mastery," you'll discover a carefully curated selection of cutting-edge ...

But like any art industry, there’s competition, dos and don’ts, and tricks of the trade that no one likes to tell. Achieving that music dream seems out of reach, and the overwhelming reality of building your music career can sap the joy out of your beloved passion.

Want to turn a lawn mower into a money-making machine? How to Start a Grass Cutting Business: Turn Lawns into Weekly Income is your step-by-step guide to launching a profitable lawn care business with minimal startup costs, flexible hours, and recurring weekly clients that bring consistent cash flow.

Americans agree on very little these days, but red state conservatives and blue state progressives can agree on one critical point: Wall Street can no longer be trusted. Yet most of us continue to invest our money in the stocks and bonds of Fortune 500 companies, transferring our capital far from where we live and work. Local investing expert Michael Shuman offers another alternative.

For some of the world's most powerful people, the Empire State Building is the ultimate prize. In a riveting chronicle of betrayal, revenge, family rivalry, and raw greed, Wall Street Journal columnist Pacelle tells the compelling tale of the Empire State Building ownership battle of the 1980s and '90s, bringing to life a colorful cast of characters that includes Donald Trump, Leona Helmsley, and the eccentric Japanese billionaire Hideki Yokoi.