Learning Science

The revised and updated edition of Lt. Col. Dave Grossman's modern classic about the psychology of combat, hailed by the Washington Post as "an illuminating account of how soldiers learn to kill and how they live with the experiences of having killed". In World War II, only 15 to 20 percent of combat infantry were willing to fire their rifles. In Korea, about 50 percent. In Vietnam, the figure rose to more than 90 percent. The good news is that most soldiers are loath to kill.

In this highly anticipated follow-up to the Sunday Times bestseller THE SCIENCE OF STORYTELLING, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build rock solid brand loyalty, motivate teams and lead with charisma and authenticity. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A STORY IS A DEAL lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.

This book walks you through the "need-to-know" aspects of artificial intelligence, including natural language processing, speech recognition, and the power of machine learning to show you how to make the most of this technology in a practical, tactical way. Case studies show how real-world companies are taking the next leap forward. Artificial intelligence and machine learning provide a data-driven basis for more robust and intensely-targeted marketing strategies - and companies that effectively utilize these latest tools will reap the benefit in the marketplace.

Where does learning begin and how is it sustained and stored in the brain? For musicians, these questions are at the very core of their creative lives. Cognitive and neuroscience have flung wide the doors of our understanding, but bridging the gap between research data and music-making requires a unique immersion in both worlds. Lynn Helding presents a symphony of discoveries that illuminate how musicians can optimize their mental well-being and cognitive abilities.

Fifty years after Steve Stuart and his friends captured an alien starship, the Solar Union is a thriving interstellar power while Earth is increasingly backward and falling into barbarism. For two youngsters from Earth, the Solar Union offers the only chance they will ever have to make something of their lives.

Bringing Up Bébé meets Last Child in the Woods in this lively, insightful memoir about a mother who sets out to discover if the nature-centric parenting philosophy of her native Scandinavia holds the key to healthier, happier lives for her American children.

Written in Greek by an intellectual Roman emperor without any intention of publication, the Meditations of Marcus Aurelius offer a wide range of fascinating spiritual reflections and exercises developed as the leader struggled to understand himself and make sense of the universe. Spanning from doubt and despair to conviction and exaltation, they cover such diverse topics as the question of virtue, human rationality, the nature of the gods and Aurelius's own emotions.

In A Short History of Nearly Everything, Bill Bryson takes his ultimate journey - into the most intriguing and consequential questions that science seeks to answer. It's a dazzling quest, as this insatiably curious writer attempts to understand everything that has transpired from the Big Bang to the rise of civilization.

We all want to live more healthily and ethically. This book is for anyone interested in veganism, its ideals, and what even nonvegans can learn from its practice. Through a personal and often irreverent lens, the authors explore a variety of contemporary topics related to animal use: from the basics of vegan logic to politics, economics, love, and other aspects of being human, each chapter draws you into a thought-provoking conversation about your daily ethical decisions.

In Becoming Fluent, Richard Roberts and Roger Kreuz draw on insights from psychology and cognitive science to show that adults can master a foreign language if they bring to bear the skills and knowledge they have honed over a lifetime. Adults shouldn't try to learn as children do, they should learn like adults. Roberts and Kreuz report evidence that adults can learn new languages even more easily than children.

In A Mind for Numbers, Dr. Oakley lets us in on the secrets to learning effectively - secrets that even dedicated and successful students wish they’d known earlier. Contrary to popular belief, math requires creative, as well as analytical, thinking. Most people think that there’s only one way to do a problem, when in actuality, there are often a number of different solutions - you just need the creativity to see them.

Never before in the history of the world has more time, effort, and resources been invested into a single generation than the Millennials. Be it incredibly expensive college degrees, perfectly privileged diets, life-coping drugs, uncountable therapist visits, even bending reality so everybody was impossibly a winner, no expense was spared for the most pampered generation in human history. But $30 trillion and 20 years later we have the biggest failure of a human crop in the history of the world.

The strong races rule the galaxy, doing as they please. The weak are enslaved or driven from their homeworlds or simply exterminated by the ruling powers. The Solar Union's only hope of survival is to master GalTech and improve upon it before the Galactics realize the human race is no longer trapped on a primitive world, at the mercy of any spacefaring race who stumbles across it. But GalTech keeps its secrets close, and time is not on humanity's side.

If it weren't for the 57 bus, Sasha and Richard never would have met. Both were high school students from Oakland, California, one of the most diverse cities in the country, but they inhabited different worlds. Sasha, a white teen, lived in the middle-class foothills and attended a small private school. Richard, a black teen, lived in the crime-plagued flatlands and attended a large public one. Each day, their paths overlapped for a mere eight minutes. But, one afternoon, on the bus ride home from school, a single reckless act left Sasha severely burned.

This book explains engineering practice, what engineers actually do in their work. The first part explains how to find paid engineering work and prepare for an engineering career. The second part explains the fundamentals of engineering practice, including how to gain access to technical knowledge, how to gain the willing collaboration of other people to make things happen, and how to work safely in hazardous environments.

In 1793 William Smith, a canal digger, made a startling discovery that was to turn the fledgling science of the history of the earth - and a central plank of established Christian religion - on its head. He noticed that the rocks he was excavating were arranged in layers; more important, he could see quite clearly that the fossils found in one layer were very different from those found in another. And out of that realization came an epiphany.

The concept of small teaching is simple: Small and strategic changes have enormous power to improve student learning. Instructors face unique and specific challenges when teaching an online course. This book offers small teaching strategies that will positively impact the online classroom.

Written by two expert authors who have won secured millions of dollars in government and foundation grants, The Only Grant-Writing Book You'll Ever Need is the classic book on grant seeking, providing a comprehensive, step-by-step guide for government, nonprofit, and individual grant seekers. Drawing on decades of experience in grant writing and professional development, Ellen Karsh and Arlen Sue Fox demystify the process of securing grants while offering indispensable advice from funders and recipients.

Written by students, for students, Law School Confidential has been the "must-have" guide for anyone thinking about, applying to, or attending law school for more than a decade. And now, in this newly revised third edition, it's more valuable than ever. This isn't the advice of graying professors or battle-scarred practitioners long removed from law school. Robert H. Miller has assembled a blue-ribbon panel of recent graduates from across the country to offer realistic and informative firsthand advice about what law school is really like.

Taking listeners behind Apple's major research studies, Apple Classrooms of Tomorrow (ACOT) and ACOT2, this audiobook highlights the powerful effects of the Challenge-Based Learning (CBL) framework and also introduces some of the extraordinary parents, educators, and entrepreneurs from around the world who are already utilizing new science-backed methods and technologies to benefit all children, from those who struggle to honor students, to help them unlock their potential and empower them to reach beyond their perceived limitations.