Learning Science

In this highly anticipated follow-up to the Sunday Times bestseller THE SCIENCE OF STORYTELLING, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build rock solid brand loyalty, motivate teams and lead with charisma and authenticity. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A STORY IS A DEAL lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.

This book walks you through the "need-to-know" aspects of artificial intelligence, including natural language processing, speech recognition, and the power of machine learning to show you how to make the most of this technology in a practical, tactical way. Case studies show how real-world companies are taking the next leap forward. Artificial intelligence and machine learning provide a data-driven basis for more robust and intensely-targeted marketing strategies - and companies that effectively utilize these latest tools will reap the benefit in the marketplace.

Where does learning begin and how is it sustained and stored in the brain? For musicians, these questions are at the very core of their creative lives. Cognitive and neuroscience have flung wide the doors of our understanding, but bridging the gap between research data and music-making requires a unique immersion in both worlds. Lynn Helding presents a symphony of discoveries that illuminate how musicians can optimize their mental well-being and cognitive abilities.

Fifty years after Steve Stuart and his friends captured an alien starship, the Solar Union is a thriving interstellar power while Earth is increasingly backward and falling into barbarism. For two youngsters from Earth, the Solar Union offers the only chance they will ever have to make something of their lives.

Written in Greek by an intellectual Roman emperor without any intention of publication, the Meditations of Marcus Aurelius offer a wide range of fascinating spiritual reflections and exercises developed as the leader struggled to understand himself and make sense of the universe. Spanning from doubt and despair to conviction and exaltation, they cover such diverse topics as the question of virtue, human rationality, the nature of the gods and Aurelius's own emotions.

We all want to live more healthily and ethically. This book is for anyone interested in veganism, its ideals, and what even nonvegans can learn from its practice. Through a personal and often irreverent lens, the authors explore a variety of contemporary topics related to animal use: from the basics of vegan logic to politics, economics, love, and other aspects of being human, each chapter draws you into a thought-provoking conversation about your daily ethical decisions.

Sparked by observing teachers struggle to implement rich mathematics tasks to engage students in deep thinking, Peter Liljedahl has translated his 15 years of research into this practical guide on how to move toward a thinking classroom. Building Thinking Classrooms in Mathematics, Grades K-12 helps teachers implement 14 optimal practices for thinking that create an ideal setting for deep mathematics learning to occur.

In this spellbinding blend of memoir and insight, best-selling author Chuck Palahniuk shares stories and generous advice on what makes writing powerful and what makes for powerful writing. With advice grounded in years of careful study and a keenly observed life, Palahniuk combines practical advice and concrete examples from beloved classics, his own books, and a "kitchen-table MFA" culled from an evolving circle of beloved authors and artists, with anecdotes, postcards from the road, and much more.

In Becoming Fluent, Richard Roberts and Roger Kreuz draw on insights from psychology and cognitive science to show that adults can master a foreign language if they bring to bear the skills and knowledge they have honed over a lifetime. Adults shouldn't try to learn as children do, they should learn like adults. Roberts and Kreuz report evidence that adults can learn new languages even more easily than children.

In A Mind for Numbers, Dr. Oakley lets us in on the secrets to learning effectively - secrets that even dedicated and successful students wish they’d known earlier. Contrary to popular belief, math requires creative, as well as analytical, thinking. Most people think that there’s only one way to do a problem, when in actuality, there are often a number of different solutions - you just need the creativity to see them.

Never before in the history of the world has more time, effort, and resources been invested into a single generation than the Millennials. Be it incredibly expensive college degrees, perfectly privileged diets, life-coping drugs, uncountable therapist visits, even bending reality so everybody was impossibly a winner, no expense was spared for the most pampered generation in human history. But $30 trillion and 20 years later we have the biggest failure of a human crop in the history of the world.

Bringing Up Bébé meets Last Child in the Woods in this lively, insightful memoir about a mother who sets out to discover if the nature-centric parenting philosophy of her native Scandinavia holds the key to healthier, happier lives for her American children.

If it weren't for the 57 bus, Sasha and Richard never would have met. Both were high school students from Oakland, California, one of the most diverse cities in the country, but they inhabited different worlds. Sasha, a white teen, lived in the middle-class foothills and attended a small private school. Richard, a black teen, lived in the crime-plagued flatlands and attended a large public one. Each day, their paths overlapped for a mere eight minutes. But, one afternoon, on the bus ride home from school, a single reckless act left Sasha severely burned.

The science on climate change has been clear for a very long time now. Yet despite decades of appeals, mass street protests, petition campaigns, and peaceful demonstrations, we are still facing a booming fossil fuel industry, rising seas, rising emission levels, and a rising temperature. With the stakes so high, why haven't we moved beyond peaceful protest? In this lyrical manifesto, noted climate scholar (and saboteur of SUV tires and coal mines) Andreas Malm makes an impassioned call for the climate movement to escalate its tactics in the face of ecological collapse.

In this classic, the world’s expert on language and mind lucidly explains everything you always wanted to know about language: how it works, how children learn it, how it changes, how the brain computes it, and how it evolved. With deft use of examples of humor and wordplay, Steven Pinker weaves our vast knowledge of language into a compelling story: language is a human instinct, wired into our brains by evolution. The Language Instinct received the William James Book Prize from the American Psychological Association....

This book explains engineering practice, what engineers actually do in their work. The first part explains how to find paid engineering work and prepare for an engineering career. The second part explains the fundamentals of engineering practice, including how to gain access to technical knowledge, how to gain the willing collaboration of other people to make things happen, and how to work safely in hazardous environments.

Machine learning systems are both complex and unique. Complex because they consist of many different components and involve many different stakeholders. Unique because they're data dependent, with data varying wildly from one use case to the next. In this book, you'll learn a holistic approach to designing ML systems that are reliable, scalable, maintainable, and adaptive to changing environments and business requirements. Author Chip Huyen, cofounder of Claypot AI, considers each design decision in the context of how it can help your system as a whole achieve its objectives.

In 1793 William Smith, a canal digger, made a startling discovery that was to turn the fledgling science of the history of the earth - and a central plank of established Christian religion - on its head. He noticed that the rocks he was excavating were arranged in layers; more important, he could see quite clearly that the fossils found in one layer were very different from those found in another. And out of that realization came an epiphany.

The concept of small teaching is simple: Small and strategic changes have enormous power to improve student learning. Instructors face unique and specific challenges when teaching an online course. This book offers small teaching strategies that will positively impact the online classroom.

Written by two expert authors who have won secured millions of dollars in government and foundation grants, The Only Grant-Writing Book You'll Ever Need is the classic book on grant seeking, providing a comprehensive, step-by-step guide for government, nonprofit, and individual grant seekers. Drawing on decades of experience in grant writing and professional development, Ellen Karsh and Arlen Sue Fox demystify the process of securing grants while offering indispensable advice from funders and recipients.