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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

When veteran war reporter Benjamin Hall woke up in Kyiv on the morning of March 14, 2022, he had no idea that, within hours, Russian bombs would nearly end his life. As a journalist for Fox News, Hall had worked in dangerous war zones like Syria and Afghanistan, but with three young daughters at home, life on the edge was supposed to be a thing of the past. Yet when Russia viciously attacked Ukraine in February 2022, Hall quickly volunteered to go. A few weeks later, while on assignment, Hall and his crew were blown up in a Russian strike.

A guide to writing a full-length transformational nonfiction book, from an editor with two decades' experience working with authors from all walks of life.

In this engaging book, the internationally best-selling author and famously private writer Haruki Murakami shares with listeners his thoughts on the role of the novel in our society; his own origins as a writer; and his musings on the sparks of creativity that inspire other writers, artists, and musicians.

Gotham Writers' Workshop has mastered the art of teaching the craft of writing in a way that is practical, accessible, and entertaining. Now the techniques of this renowned school are available in this audiobook. Once you've listened—and written—your way through this book, you'll have a command of craft that will enable you to turn your ideas into effective short stories and novels. You will be a writer.

From the author of dozens of #1 New York Times bestsellers and the creator of many unforgettable movies comes a vivid, intelligent, and nostalgic journey through three decades of horror as experienced through the eyes of the most popular writer in the genre. In 1981, years before he sat down to tackle On Writing, Stephen King decided to address the topic of what makes horror horrifying and what makes terror terrifying.

I believe that writing short stories in sci-fi, fantasy, horror, post-apocalyptic, and related genres represents a great way to get into indie publishing and finding your ideal audience. Here's my take on why this is so fun, often rewarding, and really exciting.

What if your book could succeed without wasting months on social media or thousands on ads? Smart Book Launch is the clear, practical roadmap every nonfiction author needs to turn their message into real book sales — even without a big platform. Whether you’re self-published, traditionally published, or somewhere in between, this guide walks you step by step through what actually works in today’s noisy publishing world. You’ll learn how to build momentum before your launch, sell with confidence even if you’re starting from scratch, and keep sales coming in long after your book goes live.

In this highly anticipated follow-up to the Sunday Times bestseller THE SCIENCE OF STORYTELLING, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build rock solid brand loyalty, motivate teams and lead with charisma and authenticity. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A STORY IS A DEAL lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.

The Studies and Observations Group was a covert American military unit in Vietnam that specialized in clandestine cross-border operations in Laos and Cambodia. In September 1970, sixteen Green Berets and one-hundred-twenty Montagnard mercenaries departed on Operation Tailwind, the largest and deepest raid in SOG history.

This is the one guide that anyone who writes - whether student, business person, or professional writer - should keep with them whenever they begin to write. Filled with professional tips and a wealth of instructive examples and prompts, this valuable, easy-to-use audio handbook can help solve any and all writing problems.

Do you want your readers to feel like they're really there - in the place where the story happens? Whether you want to enrich stark prose with atmospheric detail, add vibrancy to a dull piece, or curb waffling descriptions, this guide can help. Learn how to make your settings intense, realistic, and intriguing. This is the 10th book in Rayne Hall's acclaimed Writer's Craft series.

In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

Theme—the mysterious cousin of plot and character. Too often viewed as abstract rather than actionable, theme is frequently misunderstood and left to chance. Some writers even insist theme should not be purposefully implemented. This is unfortunate, because in many ways theme is story. Theme is the heart, the meaning, the point. Nothing that important should be overlooked. Powerful themes are never incidental. They emerge from the conjunction of strong plots and resonant character arcs.

As practical as it is inspiring, The Art of Creative Writing remains a timeless, illuminating guide that teaches every writer, and aspiring writer, how to create works that are both compelling and enduring.

Facts are and must be the coin of the realm in a democracy. Unfortunately, for citizens in the United States and throughout the world, distinguishing between fact and fiction - always a formidable challenge - is now more difficult than ever, as a constant stream of questionable information pours into media outlets. Lewis argues forcefully that while data points and factoids abound, it is much harder to get to the whole truth of complex issues in time for that truth to guide citizens, voters, and decision makers.

Today's writers need more spunk than Strunk: whether it's the Great American email, Madison Avenue advertising, or Grammy Award-winning rap lyrics, memorable writing must jump off the page. Copy veteran Constance Hale is on a mission to make creative communication, both the lyrical and the unlawful, an option for everyone. With its crisp, witty tone, Sin and Syntax covers grammar's ground rules while revealing countless unconventional syntax secrets that make for sinfully good writing.

In The Sense of Style, the best-selling linguist and cognitive scientist Steven Pinker answers these questions and more. Rethinking the usage guide for the 21st century, Pinker doesn’t carp about the decline of language or recycle pet peeves from the rulebooks of a century ago. Instead, he applies insights from the sciences of language and mind to the challenge of crafting clear, coherent, and stylish prose.

How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.

A simple 3 step approach to mastering Korean in no time, even for absolute beginners.