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Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach. In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.

Why read this strategy book? Understand business from a strategic perspective. Senior executives routinely share and discuss strategy with marketing directors, operations chiefs, and other direct reports. But how much do those managers really understand about strategic thinking, planning, implementation, and measurement? A recent investigation into this question concluded most managers don't understand enough about strategy to be useful. Asked to take a basic strategy exam—a test that any CEO or senior manager should easily ace—a representative sample of U.S. managers from C-level ...

Stanford Professor Robert Sutton weaves together the best psychological and management research with compelling stories and cases to reveal the mindset and moves of the best (and worst) bosses. This book was inspired by the deluge of emails, research, phone calls, and conversations that Dr. Sutton experienced after publishing his blockbuster best seller The No Asshole Rule. He realized that most of these stories and studies swirled around a central figure in every workplace: THE BOSS.

Book 1: Etsy Selling Secrets Revealed: 40 Creative Ways To Build A Successful Etsy Business And Make Huge Profits Fast Here Is A Preview Of What You'll Learn... What Exactly is Etsy? How Do I Advertise My Goods? Who Shops on Etsy? Creative Ways to List Your Goods on Etsy The Trick to Making Your Product Stand Out on Etsy How to Use Keywords to Draw People in Building Your Reputation on Etsy Much, much more! Book 2: Turning Thrift Store Oddities And Rarities Into Cool Cash: 50 Off The Wall Items You Can Buy Cheap At Thrift Stores And Resell On eBay And Amazon For Huge Profit In This Book You...

Ever felt like AI is just for tech geeks and PhDs? Not anymore. “Learn AI Like Eating Candy” is your fun, no-stress, and delightfully simple guide to the world of artificial intelligence — made for total beginners, non-tech adults, and even curious kids, teens, or business leaders. Forget the confusing jargon and complicated code. This book breaks AI down into bite-sized, candy-coated lessons that anyone can enjoy — no technical background required. With playful examples, creative illustrations, and real-world tools you can use right away, you'll learn: 🍬 What AI really is, ...

We now live in a learning economy, says Brad Staats, and while learning has always been important, the returns on lifetime learning are greater than ever. Our primary focus must be on our ability to learn. We must strive to develop new skills to create more value - or be left behind. In Never Stop Learning, Staats outlines the framework that will help you become more effective as a lifelong learner.

From the first tickle of curiosity to an unexpected shift in how we perceive the world, there isn’t a person who hasn’t experienced wonder, and yet the why and how of this profoundly beneficial emotion is only just beginning to be scientifically examined. This inspiring book from thought leader Monica Parker explores the power of wonder to transform the way we learn, develop new ideas, drive social change, and ultimately become better humans.

Peter Senge's groundbreaking ideas on building organizations have made him a household name among corporate managers. His theories help businesses to clarify their goals, to defy the odds, to more clearly understand threats, and to recognize new opportunities. He introduces managers to a new source of competitive advantage, and offers a marvelously empowering approach to work.

If you’re an innovator or entrepreneur, you challenge precedent and disrupt the status quo. You trust that the result is worth the struggle and embrace change because it could equal progress. You have blind faith. You know that success isn’t reserved for the superstars, but you remain humble because failure is always a possibility This journey of entrepreneurship and innovation shouldn’t be a solo trip. If you’re missing something, struggling to begin, or have reached a plateau, fellow entrepreneur and innovator Bob Moesta knows your next steps because he’s been there himself.

You are no doubt a busy student with a lot of things going on! It can be challenging to find the time to read your textbooks in preparation for the GED exam. However, the truth is that the GED exam is a challenging test! Thorough preparation cannot be overlooked, therefore. That is why the author Jeff Morrow developed this GED Study Guide!

Call Sign Chaos is the account of Jim Mattis’ storied career, from wide-ranging leadership roles in three wars to ultimately commanding a quarter of a million troops across the Middle East. Along the way, Mattis recounts his foundational experiences as a leader, extracting the lessons he has learned about the nature of warfighting and peacemaking, the importance of allies, and the strategic dilemmas - and short-sighted thinking - now facing our nation.

If you live in the business world, you know how precious every minute of every day is. We are constantly trying to ‘catch up’, because there is simply too much to read and not enough time. The end result – we lose focus and end up wasting our energy and those precious minutes, reading too little, too slowly. “Business Speed Reading Masterclass” solves this problem. In this practical 10-days course, you will learn to read faster, comprehend more, retain information better and ultimately – get that competitive advantage over your competitors. Based on past results, the ...

Teaching by Heart summarizes the author's key insights gained from more than 40 years of teaching and managing. It illustrates how teachers can both lift people up and let them down. It proposes that the best teachers are also leaders, and the best leaders are also teachers. In examining how to lead and teach, renowned Harvard Business School professor Thomas J. DeLong takes the listener inside his own head and heart. He notes that, as teachers, we often focus more on our inadequacies and missteps than on our strengths and unique talents.

Many investors, including some with substantial portfolios, have only the sketchiest idea of how the stock market works. The reason, say Lynch and Rothchild, is that the basics of investing aren't taught in school. At a time when individuals have to make important decisions about saving for college and 401(k) retirement funds, this failure to provide a basic education in investing can have tragic consequences.

Have you ever had an intense conversation where the questions asked led to new discoveries you could not have imagined? That is the enlightening power of Samandy. The rich and, at times, emotionally-charged conversations inside may challenge you, even irritate you; but when they reveal the powerful message that lies beneath, it will leave you wanting more. If you have ever thrown your hands up and said, "What's the point? I'll never get what I want!", felt that chasing dreams is a waste of time, or felt cheated in life, then this fable may ring true for you as well.

Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders - as well as his own personal brand.

Your Excuses End TODAY We're all guilty of it. We say we're going to do something and then we don't. We promise friends, family members, coworkers--anybody and everybody--that we're going to get sh*t done. But in the end, our money ain't where our mouth is. But why? Why do so many people continue to procrastinate? Why sabotage ourselves when we could be moving ahead, unlocking new opportunities and climbing to new heights? Truth be told, the world if filled with losers. Too many people make excuses for why they put things off, why they delay on work, struggle for success, struggle to manage...

Harvard Business Review called data science “the sexiest job of the 21st century,” so it's no surprise that data science jobs have grown up to 20x in the last 3 years. With demand outpacing supply, companies are willing to pay top dollar for talented data professionals. However…To stand out in one of these positions, having foundational knowledge of interpreting data is essential.

Book 1: Turning Thrift Store Electronics And Gadgets Into Cash Magic: 50 Different Electronics And Gadgets You Can Buy Cheap At Thrift Stores And Resell On eBay And Amazon For Huge Profit Here Is A Preview Of What You'll Learn... Why Should I Use Amazon and eBay? Best Selling Electronic Items on eBay and Amazon How to Find These Items Wherever You Are! Gadgets that Sell Well on eBay and Amazon Knowing How to Price Your Items How to Buy These Items in Thrift Stores The Secrets to Turning Your Finds into Profits Much, much more! Book 2: Turning Thrift Store Oddities And Rarities Into Cool ...

25 Money-Making Business Ideas for Kids & Teens is a practical guide for young entrepreneurs looking to start a fun and profitable business. Begin by learning essential business concepts, discovering how to find a good business idea, and creating a simple one-page business plan. Next, discover twenty-five age-appropriate business opportunities that require minimal investment and can be started quickly. Each business idea includes a list of what you'll need to get started and helpful tips on how to promote your products or services. From selling handmade crafts and baked goods to freelance ...