Learn Advertising

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising.

This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

America is suffering from an information glut. Most Americans are no longer clear about what news is worth remembering or how any of it connects to anything else. Thus, Americans are rapidly becoming the least knowledgeable people in the industrial world. Author and academic Neil Postman and television journalist Steve Powers tell you how to become a discerning viewer.

Do you need traffic to your website or online product? It might surprise you, but did you know there are only 9 unique types of Internet Traffic? Five types are free and four types are paid. The 9 Mountain framework will simplify and organize how you approach getting traffic. it’s no secret e-commerce is a proven way to generate income, build a strong business, and a comfortable retirement. But without the ability to generate lots of your own traffic, you are at the mercy of Amazon, eBay or other larger marketplaces. That’s why for the first time ever, I’m sharing our 9 Mountains of ...

This booklet from Carolyn Howard-Johnson, a UCLA Extension Writers' Program instructor for nearly a decade, helps authors love the project they most love to hate - writing a book proposal. She has taken the guessing out of the book proposal process. Now, there is no need to take expensive, time-consuming classes or spend hours reading a tome to find the voice and format that will propel an author's idea from a dream to reality.

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.

Are you unsure of how to get started with Instagram? Do you want to become more visible, grow your following and drive engagement? Do you want to increase in-store or online sales? Having an effective Instagram marketing strategy will help you to achieve this.

Do you want more sales? Do you want more website traffic? Do you want to build your own personal influencer brand? But if you want to build a social media marketing plan that is both cost-effective and profitable, then you need to realize that online marketing is more than simply picking the right ad product or platform…social media marketing is all about having a multi-platform mindset.

In this insightful and practical guide, Rebecca Parcker skips the fluff and hands you the complete playbook to building a personal brand that will help you succeed as a social media influencer and help you chart your way to success in the age of social media.

In this easy-to-follow, step-by-step guide, you will not only learn the foundation of Facebook advertising but will also be taught how you can launch your first FB advertising campaign today.

A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.

Second Edition Just Updated! Released March 2025 with the latest information to keep you up to date. Are you exhausted from the daily grind of your 9-5 job, answering to someone else, waking up before sunrise, and having little control over your own schedule? If so, this book is your gateway to freedom. Affiliate marketing with paid ads is a proven, legitimate, and highly profitable method to make money online—no gimmicks, no MLMs, just results. Imagine leveraging powerful advertising platforms like Facebook Ads, TikTok Ads, Google Ads, and premium news websites to send highly-targeted ...

If you're a self-published author without a large platform or following, you will never be able to promote more than the published authors with huge marketing budgets. But you can outrank them on Amazon search every time! Why? Because 99% of Kindle authors don't know how to increase their search engine rankings in Amazon and Google. But I do - and I'm going to show you how in this book (it won't cost you a dime to implement these strategies).

This limited-edition insight unveils the Wizard's theories on how thoughts are assembled in the mind from stored sensory associations. Properly used, this knowledge will allow you to deepen perception and heighten interest in all your attempts at visual and auditory messaging.

People often scoff at creative careers. It's too risky. It's not a real job. There's no money in it. You'll starve on the streets, they say. Those people are stuck in a traditional mind-set. They'd rather stay in the 9-5 jobs they hate instead of taking the leap and doing what they love for a living. The thing is, the information out there is skewed. And, sometimes, flat out wrong. Those statistics don't take into account the thousands and thousands of mid-list authors who make a comfortable living from their writing, sometimes far more.

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.

The essence of this book is to make sure Facebook marketers grasp the proper knowledge of the best ways to go about their Facebook marketing journey. Also, to discover how easy Twitter is to use and how to build a solid Twitter the right way. From the first chapter to the last, we have made a conscious effort to take you through every step you need to take in this interesting, albeit complicated journey of marketing with the Facebook platform.

Want business and life hacks? Then Hacking the Code of Life and Business Growth is the perfect answer. Many people want excel in certain areas of life, but they lack the information. Well...Hacking Hacking the Code of Life and Business Growth is changing that in this audiobook by focusing on advertising made simple 101 different ways. This audiobook offers tips and tricks that can catapult anybody's business to the next level because it is coming from many marketing greats!