Innovation Strategy

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.

We all know a visionary leader when we see one. They're bold and prophetic and at the same time pragmatic. They don't just promote change - they drive it, while inspiring and mobilizing others to do the same. Visionaries like Steve Jobs and Jeff Bezos possess a host of innate qualities that make them extraordinary, but what truly sets them apart is their ability to turn vision into action. Here, Innosight's Mark W. Johnson and Josh Suskewicz introduce a new way of thinking and managing, called "future-back", that enables any manager to become a practical visionary.

Global Marketing: Strategies for a Connected World is the definitive roadmap for anyone seeking to excel in today’s internationally integrated marketplace. Drawing on cutting-edge research, real-world case studies, and hands-on frameworks, this comprehensive guide reveals how to: Identify High-Potential Markets: Use robust analysis techniques to spot growth opportunities in diverse regions. Adapt Products and Brands: Implement best practices for balancing global consistency with local customization. Leverage Digital and Social Platforms: Master e-commerce, influencer marketing, and cross-...

Chaos looms over the beloved realm of Zemia. As Darkness and Light confront their greatest challenge, the Chosen – Aiden, Anthony, and Julia – wield newfound powers to combat the encroaching forces. With a blend of magic, cultivation, and strategic brilliance, the trio must revolutionize armor designs and unlock ancient enchantments.

Unlock the transformative power of your thoughts with "Design Your Thinking". This insightful guide explores how your mindset shapes your reality and influences every aspect of your life. Whether striving for personal growth, professional success, or a more profound sense of fulfillment, understanding the connection between your thoughts and outcomes is vital. In Design Your Thinking, you'll discover how a positive mindset can be a powerful catalyst for change, leading you toward new opportunities and a more purposeful life. Learn to blend creativity with structured thinking to solve ...

#1 Must-Read for Future-Focused Leaders, Innovators & Change-Makers Are you ready to stop reacting to change—and start creating it? Disruption doesn’t knock—it crashes in. Whether it’s a sudden shift in market dynamics, groundbreaking technologies like AI, economic uncertainty, or global crises, one thing is clear: the world is changing faster than ever. And in today’s high-stakes environment, those who wait to adapt are already behind. Seeing the Future: Anticipating Disruption, Creating Opportunity, and Leading Forward is your essential playbook for thriving in a world of chaos,...

Innovation propels companies forward. It's an unlimited source of new growth and can give businesses a distinct competitive advantage. Learn how to innovate at your own business using Systematic Inventive Thinking, a method based on five techniques that allow you to innovate on demand.

Unlock the Future of Leadership with AI In AI-Powered Leadership — Revolutionize Your Business Strategy with Generative AI, discover how cutting-edge AI technologies like ChatGPT can transform your approach to leadership and strategic decision-making. This book provides actionable frameworks and real-world case studies from top executives who have successfully leveraged AI to drive innovation, improve customer engagement, and lead their companies to new heights. What You Will Learn: How to integrate generative AI into high-level decision-making processes Frameworks for transforming ...

Beyond Survival: Strategic Resilience with ISO 22301 for the C-Suite How Business Leaders Use Continuity Planning to Drive Growth, Innovation, and Competitive PowerIntroduction: In today’s volatile business environment, survival is no longer enough. Organizations need strategic resilience to thrive, innovate, and maintain a competitive edge. "Beyond Survival: Strategic Resilience with ISO 22301 for the C-Suite" offers a comprehensive guide to mastering ISO 22301, the international standard for business continuity management. It delves into how business leaders, particularly C-suite ...

Learn about the new paradigm in corporate innovation through a clear model backed by real world case studies. Continuous Innovation offers a novel idea in corporate strategy: innovation as a core competence; a continuous process with predictable timelines and outcomes. It offers the Why, the What, and the How of this new paradigm in corporate innovation. It is a guidebook that helps leaders in corporate organizations increase their competitive strength in rapidly changing markets. In the first part, Continuous Innovation provides context by explaining the intricate effects of the rapidly ...

“The CTO’s key tasks are not those of lab director writ large but, rather, of a technical businessperson deeply involved in shaping and implementing overall corporate strategy.” - MIT Sloan Management Review What does it take to be a great CTO? Leadership - Expertise - Innovation - Teamwork - Relationships - Passion In the 21st century, every company that is going to be a leader in its industry needs an executive who is focused on identifying, tracking, developing, and profiting from new and emerging technologies. General Electric, Motorola, Cisco, Intel, Microsoft and hundreds of ...

What can you learn from the world’s most successful companies? The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history’s most successful movie studios.

Big Bang Disruptions are new products and services that enter the market better and cheaper than established products, seemingly overnight. Larry Downes and Paul F. Nunes offer critical insights and strategies companies are using not just to protect themselves but to create and appropriate disruptive innovations for themselves. The authors detail the four stages of big bang innovation and show leaders how to see disruptions headed their way - and take action before it’s too late.

Are you ready to navigate uncharted territory in the world of politics? Look no further than this thought-provoking and insightful eBook. In today's fast-paced digital age, emerging technologies are reshaping political campaigns as we know them. With chapters dedicated to examining the impact of social media, big data, artificial intelligence, and augmented reality, you'll gain a comprehensive understanding of the marvelous advancements that are transforming politics. But, with great power comes great responsibility. You'll also explore the ethical concerns and potential pitfalls of ...

No medium in history can match the power of television. No product has spread so far and so fast. Nothing has had so much influence. Nothing has impacted how the world sees itself like television. Television: Volume 1 brings together seven decades of stories on how this happened into one epic narrative. With unparalleled insider insight, it shares critical, practical, behind the scenes lessons from the business of TV. The Television series is a must for media executives, students, entrepreneurs, and fans.

Transforming a B2B services business model to a more scalable, profitable, productized company can have many points of failure - but the biggest and most underserved is the cultural transformation required to support successful productization. The encore book from Eisha Armstrong and her team at Vecteris, Fearless tackles this frequent point of failure and dives deep on the change management required to build a Product-Friendly Culture. Building on the insights presented in Productize, Fearless details how shifting a business model from services to products requires a profound, fearless ...

TECHNOLOGY STRATEGY ESSENTIALS: A CONCISE GUIDE AND PRIMER An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of technology strategy. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective technology strategies, making it an ideal resource for students, entrepreneurs, and managers. Written in a crisp and easy-to-read format, the book covers a wide range of topics including the technology life cycle, innovation diffusion, disruptive innovation, open ...

Companies are fighting the wrong battle. The consensus has been to learn the best practices from Big Tech and imitate them. But new paths for growth aren't created by imitation; they're forged by radical differentiation. In Smart Rivals, Harvard Business School professor Feng Zhu and former Bloomberg journalist Bonnie Cao show business leaders how to create new competitive advantages by offering product features and benefits that tech giants and other competitors cannot match.

Becoming the Boss is a brisk, tech-savvy success manual filled with real-world, actionable tips from an expert. Lindsey Pollak defines what Millennial generation leadership is and draws on original research, her own experience, and interviews with young managers and entrepreneurs to share the secrets of what makes them successful leaders - and shows young professionals how to rise in their own careers.

The Five Letter F Word™ brings culture center stage in creating a strategy to allow you to innovate. You gain insight into several key areas that often lead to busy teams not delivering the expected growth. With these insights are tools to define a meaningful strategy, how to prioritize, and how to get things done.