Innovation Leadership

You’ve got an offer ready to roll, and now you’re excited to get some traffic and start making sales. But now comes the hard part, TRAFFIC. The key to a good traffic strategy is to create a plan and then take consistent steps to make that plan happen. And with that in mind...... Here's Here's what's covered Inside: The Traffic Checklist: 20 Things to Do To Promote Any Offer How To Get Traffic From Multiple Sources From One Piece Of Content The Traffic Campaign Worksheet: Getting The Right People To See The Right Offer Optimization Outlines: Using Strategic Content For Search Clicks ...

#1 Must-Read for Future-Focused Leaders, Innovators & Change-Makers Are you ready to stop reacting to change—and start creating it? Disruption doesn’t knock—it crashes in. Whether it’s a sudden shift in market dynamics, groundbreaking technologies like AI, economic uncertainty, or global crises, one thing is clear: the world is changing faster than ever. And in today’s high-stakes environment, those who wait to adapt are already behind. Seeing the Future: Anticipating Disruption, Creating Opportunity, and Leading Forward is your essential playbook for thriving in a world of chaos,...

How do you stand out from the pack and not just land the account, but win deals at the prices you want? Lee B. Salz’s previous groundbreaking, best-selling book Sales Differentiation armed salespeople with strategies to differentiate both what they sell and how they sell it. Sell Different! provides a new component of Sales Differentiation strategy to help you outsmart, outmaneuver, and outsell the competition to win more deals at the prices you want. This book provides you with the tools you need to land new accounts and grow existing ones.

As humans, what sets us apart is that we can achieve extraordinary goals when we focus, collaborate, and continuously check on our progress. However, even in large companies, only seven percent of the people know their company's top goals. OKRs, objectives, and key results, are what Google and many other top companies have been using deeply immersed into their culture from the very beginning.

Dive into 'The Unconventional Conventionalist: Coagulating Possibilities from Chaos,' an inquisitive exploration of the boundless potential that lies within each of us, waiting to be unlocked. This book is not merely a collection of experiences; it is a roadmap for transcending the ordinary, guided by the innovative and strategic thinking of the author. With a career spanning various domains, including aerospace, construction, education, media production, and nonprofits, the author shares transformative insights into making work enjoyable and meaningful. Through engaging anecdotes and ...

With unprecedented access, the veteran New York Times reporter and editorial writer who covered New York City and state politics offers a revealing portrait of one of the richest and famously private public figures in the country: business genius, inventor, innovator, publisher, philanthropist, activist, sly wit, and potential presidential candidate Michael Bloomberg.

INNOVATION MINDSET is designed for entrepreneurs, business owners, executives, leaders and cultures to be inspired and enabled to navigate change. It includes a series of action steps to simplify transformation. It will also have a positive impact on your personal life. ”The book includes interviews with thought leaders from different industries: Tim Sanders, New York Times Best-selling author and former Yahoo executive. Jordan Adler, Best-selling author and MLM Millionaire. Randy Sutton, former police detective and TV News contributor. Dennis Bonilla, Executive Dean at UoPX and former ...

In an era of pandemics, cyber threats, and rising patient demands, the stability of our healthcare infrastructure is more critical than ever. In this bold, forward-looking book, Dr. Harvey Castro and Hon. Thomas A. Cellucci outline a practical framework for building resilient health systems powered by AI, smart governance, and public-private partnerships. This guide provides real-world case studies, proven strategies, and actionable roadmaps for transforming hospitals, governments, and global health institutions into high-performing, future-ready ecosystems. Whether you’re a policymaker, ...

Change the Box: A Guide to Dream, Incubate, and Scale Your Innovations by John Spencer-Taylor reveals powerful strategies to transform bold ideas into thriving businesses. Drawing from his experience with BrainGu, Spencer-Taylor shares practical advice on balancing creativity with commercial viability. The book also introduces the "Change the Box" mantra, emphasizing small, impactful changes that drive significant results.

Highly acclaimed author, trainer, and presenter Paul Sloane demonstrates how the lateral leader develops the vision, culture, and processes that transform a regular business into an innovation hothouse. With a lively, energetic and practical approach, The Leader's Guide to Lateral Thinking Skills will teach you dynamic, up-to-date techniques to unleash the creative energies of your people and reveal how to put the techniques to work immediately.

Unlocking Excellence: 25+ Years of Insights on Leadership and Personal Growth as Your Blueprint for Success Are you ready to unlock your potential and accelerate your success? Unlocking Excellence combines 25+ years of personal notes, lessons learned, and practical insights from leadership, innovation, and high performance into one powerful blueprint for personal and professional growth. This book offers actionable steps, backed by scientific research and real-world examples, to help you become a better leader, master personal growth, and develop the grit needed to overcome challenges. ...

We all know a visionary leader when we see one. They're bold and prophetic and at the same time pragmatic. They don't just promote change - they drive it, while inspiring and mobilizing others to do the same. Visionaries like Steve Jobs and Jeff Bezos possess a host of innate qualities that make them extraordinary, but what truly sets them apart is their ability to turn vision into action. Here, Innosight's Mark W. Johnson and Josh Suskewicz introduce a new way of thinking and managing, called "future-back", that enables any manager to become a practical visionary.

Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.

From years of research and practical experience as a consultant, Jeff DeGraff has learned that when it comes to any innovation initiative, disharmony is crucial. We innovate when we disrupt, and we first have to disrupt each other.

Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to the fact that the dynamics of global innovation are changing-and if you want your firm to survive, you'd better pay attention. The gap between rich nations and emerging economies is closing. No longer will innovations travel the globe in only one direction, from developed to developing nations. They will also flow in reverse.

Written by world-renowned expert in transformation, best-selling author, and award-winning teacher, scholar, and global advisor Behnam Tabrizi, Going on Offense is a must-listen for any organization looking to stay innovative and competitive in today's rapidly changing market. Armed with this book, a company will be able to go on offense—continually improving its culture, adapting to new environments, and expanding into new territories.

“The CTO’s key tasks are not those of lab director writ large but, rather, of a technical businessperson deeply involved in shaping and implementing overall corporate strategy.” - MIT Sloan Management Review What does it take to be a great CTO? Leadership - Expertise - Innovation - Teamwork - Relationships - Passion In the 21st century, every company that is going to be a leader in its industry needs an executive who is focused on identifying, tracking, developing, and profiting from new and emerging technologies. General Electric, Motorola, Cisco, Intel, Microsoft and hundreds of ...

Dive into "The Operating Partner Playbook: A Comprehensive Guide to Total Value Creation in Private Equity" by Mohamad Chahine, a seasoned veteran in the realms of Private Equity (PE) and Venture Capital. This engaging guide takes you on a journey through the dynamic landscape of private equity, offering a perfect blend of informative insights and witty anecdotes that captivate not only industry players but also CEOs and aspiring entrepreneurs. Chahine, drawing from over two decades of global experience across four continents and 20 countries, unveils the intricate world of PE through a ...

Create the Future is an exciting guidebook for disruptive thinking, innovation, and change, paired with The Innovation Handbook, an updated version of the award-winning book, Exploiting Chaos. The bestseller is loaded with the same tactics, tools, and frameworks that Gutsche's team uses to accelerate 700 of the world's most powerful brands, billionaires, CEOs, and NASA.

WHY IMPLEMENT CORE VALUES IN YOUR BUSINESS 1. Improved Decision-Making 2. Cohesive Company Culture 3. Meaningful Employee Satisfaction and Engagement 4. Maintain Strong Business Ethic 5. Build Customer Credibility and Loyalty 6. Create Competitive Advantage 7. Strategic Alignment with Mission and Vision 8. Encourage Innovation and Creativity 9. Effective and Consistent Leadership 10. Positive Reputation RESULT: a more purpose-driven, ethical, and successful organization.