Innovation Culture

Penguin presents the unabridged, downloadable audiobook edition of How We Got to Now by Steven Johnson, read by George Newbern. From Steven Johnson, the best-selling author of Where Good Ideas Come From, comes How We Got to Now, which tracks the surprising inspirations and unexpected consequences of the most influential innovations.

When I was growing up, I always thought there were only two ways to get rich. Number one: You were born rich. Number two: Some family member left you a bunch of money when they kicked the bucket. As much as people love to talk up the American dream, I grew up inside the American reality - raised inside a trailer in New Jersey, born to a 14-year-old mother. But now, things are a little different. I've done lots of cool things with my life, but most people know me as "the ab roller guy".

Eric Goles, Premio Nacional de Ciencias Exactas, será nuestro guía en esta apasionante aventura que nos muestra cómo a partir de una pregunta filosófica, ¿qué es la verdad?, concebimos el computador que hoy nos conduce hasta los desafíos de la inteligencia artificial.

Practical guide showing inventors how to develop, prototype, protect, and market their inventions. Bob is an engineer with over 25 years experience developing and marketing products. He used his corporate and entrepreneurial experience to develop this step-by-step guide to help fellow inventors develop their products using a "boot strapping" approach. This helps inventors to successfully develop and market their inventions without breaking the bank.

There once was a small town and school in Oregon with a dream that began afresh with an eighth-grader who asked her parents, “Why can't we just have a real track?” As it happened, the community and school had been talking about creating an athletic complex for over 25 years, without even approaching to the starting line. Michael Bergmann and IncubatorU™ showed up to help the town realize their vision and embrace this young girl’s dream. They built a framework using IncubatorU’s 5-Step Methodology.

Nikola Tesla was a bundle of contradictions - a consummate showman and a private recluse; a man of science addicted to self-promotion; a prolific inventor of technologies that made other people’s fortunes. Tesla made giant leaps in the technology of electrical supply, X-rays, radio remote control, and wireless electrical transmission. He embodied the aspirations and the contradictions of an age of innovation that seemed to have the future firmly in its grasp. Then as now, he attracted cranks and visionaries in equal number.

Soon after its debut at the time of the Civil War, the Gatling gun changed the nature of warfare and the course of world history. Discharging 200 shots per minute with alarming accuracy, the world's first machine gun became vitally important to protecting and expanding America's overseas interests.

Unlock the potential within your organization with "The Creative Command" – a transformative eBook that is set to revolutionize the way you think, create, and lead. This masterpiece is an elixir for those inspired to infuse creativity into the heart of their business practices and cultivate a culture of innovation that thrives on change and diversity. As you turn each page, embark on a journey through the "Prelude to Innovation" and discover how to assess your readiness for change, underlining the significance of leadership in fostering a creative environment. Grasp the varying "...

Johannes Gutenberg was our first geek, the original technology entrepreneur, who had to grapple with all the challenges a Silicon Valley startup faces today. Jeff Jarvis tells Gutenberg's story from an entrepreneurial perspective, examining how he overcame technology hurdles, how he operated with the secrecy of a Steve Jobs, but then shifted to openness, how he raised capital and mitigated risk, and how, in the end, his cash flow and equity structure did him in.

In this eagerly awaited new book from the author of the best-selling Nostalgia Nerd's Retro Tech, Peter Leigh takes a fun, informative and irreverent romp through the history of more than 40 pieces of personal tech, charting the successes, failures and oddities from over five decades of our obsession with gadgetry.

If you've ever read a book on an e-reader, unleashed your inner rock star playing Guitar Hero, built a robot with LEGO Mindstorms, or ridden in a vehicle with child-safe air bags, then you've experienced first hand just a few of the astounding innovations that have come out of the Media Lab over the past 25 years. But that’s old hat for today’s researchers, who are creating technologies that will have a much deeper impact on the quality of people’s lives over the next quarter century.

In Nuts and Bolts, award-winning engineer and broadcaster Roma Agrawal deconstructs our most complex feats of engineering into seven fundamental inventions: the nail, spring, wheel, lens, magnet, string and pump. Each of these objects is itself a wonder of design, the result of many iterations and refinements. Together, they have enabled humanity to see the invisible, build the spectacular, communicate across vast distances, and even escape our planet.

The Innovation Mandate offers a clear and straightforward pathway to profitable innovation. It demystifies the concept, making it easy to understand, implement, and measure. The audiobook centers around three simple concepts: Innovation generates profits; innovation, in the form of new, profitable ideas, can come from anywhere; and identifying, harnessing, evaluating, and implementing these new ideas cannot be left to chance. Additionally, the audiobook offers a five-point checklist to ensure your company is innovation ready.

In Secrets of Silicon Valley, entrepreneur and media commentator Deborah Perry Piscione takes us inside this vibrant ecosystem where meritocracy rules the day. She explores Silicon Valley's exceptionally risk-tolerant culture, and why it thrives despite the many laws that make California one of the worst states in the union for business.

Unlock the wonders of a bygone era with The Islamic Classical Age: The Pinnacle of Knowledge, Culture, and Innovation in the Muslim World. This captivating book delves into the Golden Age of Islam, a period from the 8th to the 14th centuries when the Muslim world became a beacon of intellectual and cultural achievement. Discover the groundbreaking contributions of legendary scholars like Al-Khwarizmi, Avicenna, and Al-Ghazali, whose works in science, medicine, and philosophy laid the groundwork for modern civilization.

John Maeda is one of the world's preeminent thinkers on technology and design, and in How to Speak Machine, he offers a set of simple laws that govern not only the computers of today but the unimaginable machines of the future. Machines are already more powerful than we can comprehend and getting more powerful at an exponential pace. Once set in motion, algorithms never tire. And when a program's size, speed and endlessness combine with its ability to learn and transform itself, the outcome can be unpredictable and dangerous.

The bicycle is a vestige of the Victorian era, seemingly out of pace with our age of smartphones and ridesharing apps and driverless cars. Yet we live on a bicycle planet. Across the world, more people travel by bicycle than by any other form of transportation. Almost anyone can learn to ride a bike—and nearly everyone does. In Two Wheels Good, writer and critic Jody Rosen reshapes our understanding of this ubiquitous machine, an ever-present force in humanity's life and dreamlife, and a flashpoint in culture wars for more for than 200 years.

לפניכם הסיפור שמאחורי אחת מהצלחות העסקיות הגדולות של זמננו, אם לא הגדולה שבהן. מהדורה מעודכנת זו יוצאת לרגל עשרים שנה להקמתה של גוגל ומתבססת על מחקר קפדני וגישה ישירה למידע פנימי בחברה העוצמתית והגלובלית שידה בכול.

In the wake of economic downturn, foreign competition, spiking oil prices, and even war, American business throughout this decade has been thrust into crisis. To improve their performance, corporations everywhere have adopted a wide range of tools and techniques, yet many continue to struggle. Going Lean points to a better way.

Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he describes the three traits and three practices necessary to create a culture of relentless innovation. Organizations must be willing to cannibalize successful products, embrace risk, and focus on the future. Organizations build these traits by providing incentives for enterprise, empowering product champions, and encouraging internal markets.