Industrial Management

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.

Blockchain is far more than cryptocurrency. Regarded for a decade as complex and with limited application, blockchain has now matured to be on the verge of fully realizing its disruptive potential. In Enterprise Strategy for Blockchain, business strategy expert Ravi Sarathy shows how companies can gain competitive advantage by developing and deploying blockchain capabilities.

This book provides strategies and management practices tried and tested by the mob, allowing your company to thrive and beat your competition without even needing a baseball bat!

In Strategy in the Age of Disruption, a team of dedicated strategists delivers an exciting and practical guide to Industry 4.0, a commercial transformation that's impacting every facet of the market, the environment, and our social lives. You'll learn what Industry 4.0 is, what it means for you and your company, and how you—as a leader, manager, expert, entrepreneur, or investor—can capitalize on it and put it into practice.

Are you one of the millions of lower-back-pain sufferers who is desperate for relief? Have you ever been stopped in your tracks by pain so excruciating you were afraid to move? Have you spent countless hours seeing medical professionals? Now, with 7 stretches done in just minutes a day, you can relieve your back pain and keep it from coming back. These exercises and tips will teach you how to fight back pain anywhere, using your own muscles.

Dive into the rich tapestry of Ohio's soybean saga with "Cultivating Prosperity," an essential read for anyone vested in the agricultural vibrant future. This comprehensive guide does not merely skim the surface of soybean farming; it plunges into the depths, providing a meticulous exploration through fifteen impactful chapters that illuminate every nook and cranny of this crucial industry. Embark on a journey that begins with a lucid understanding of Ohio's soybean milieu—from its humble historical roots to the sophisticated economic engine it powers today. Discover the interplay between...

This convenient, short-listen book investigates the role the mind/brain plays in preparation for, enduring, and recovering from invasive surgery. It specifically explores how the conscious mind can help a patient endure the experience and quickly heal. This is the ninth book in this series. The Innovations in Mind/Body Therapies series is a collection of ten short-listen books that review latest thinking and research findings in Integrative Medicine, which is contrary to the bottom-up dogma that has been part of main-stream medicine for over a century.

The most disrespected person in America is the black woman. From a looming pay gap that doesn't appear to be going away anytime soon, to dealing with micro aggressions, blatant harassment and racism, black women in America endure a lot just to make a living in this country. This anthology shares the toxic work stories of thirteen black women trying to navigate and survive the nine to five rat race in America.

If You Build It, They Will Excel is written to guide and coach today's hospitality services managers on how to become effective and accomplished leaders, and how to build a great culture of excellence at their workplace. It teaches how to focus on people first; to treat them with respect, compassion, sincerity, fairness, and appreciation. It provides guidance on how to carry a leader's mindset and build great teams. It explains how to communicate effectively, and to celebrate both employees' and the organization's successes on a regular basis.

Best-selling author Jeffrey Fox literally wrote the book on How to Become a CEO, and radio talk show host Robert Reiss has interviewed several of the world’s top CEOs. In The Transformative CEO, they have boiled down the characteristics it takes to become a transformational CEO—the kind that takes problems and transforms them into opportunities for growth and profit. With research based on first-hand interviews with superstar CEOs, The Transformative CEO provides valuable strategies that any manager, business owner, or executive can use.

How can you protect your right to a balanced life, in a profession that demands perfection? Medical life is challenging. The culture is competitive, the environment intense, the machinery complex and unwieldy, and the expectations high. Under such constant stress, many doctors sacrifice their own wellbeing to try and provide the best possible care for their patients. Coaching offers a way to immediately start bridging this known gap. You are a whole human, and it's time to treat yourself like it.

This book takes a different approach in pain management. It delves into the world of the non-pharmacological, offering a holistic perspective on how we can manage our body aches and inflammations without relying solely on medications. From understanding the science of pain to exploring various therapies such as yoga, meditation, and physical therapy, this book provides valuable insights and practical advice to help you navigate the complexities of pain management.

In this book Apurva Purohit, CEO of Radio City 91.1 FM, shows how women can accept, adapt and achieve their way to the highest rung in every arena. Through real-life stories and funny anecdotes, she provides pithy tips on a multitude of topics, from training husbands to training interns, from the right attitude to getting it right with kids, from dealing with household crises to office emergencies, from building a reputation to paving one's way to the top.

Biography of Play, by CEO Nicolas Breedlove, offers strategies on topics ranging from choosing the best domain name for your company and protecting it under copyright to negotiating partnerships with companies both domestically and internationally. Written from the perspective of a goal-driven CEO and industry leader, this book provides a wealth of insights bound to boost your standing.

In Turning the Giant, John Berra shares his amazing life's journey that took him from being a shy, uncertain university student to becoming the Chairman of Emerson Process Management. As someone who was voted into the Process Automation Hall of Fame, Berra writes from a place of authority and conviction. Because he has faced countless giants along his path, he knows what it takes to turn them.

A practical guide to embracing personal growth, overcoming self-limiting beliefs, and nurturing wellbeing through the transformative power of self-love. The goal is to empower listeners to cultivate self-love, embrace change, and integrate healthy caregiving traits into their lives, ultimately leading to resilience and a profound sense of well-being. Self-love as a caregiver is not only essential but also life-changing.

It's very likely that best practices - ideas, processes, and strategies that are commonplace in your industry - are actually hurting your business. Although best practices can help businesses operate more competitively and efficiently, they are often outdated, harmful, and a hindrance to innovation. In Breaking Bad Habits, Freek Vermeulen, a strategy professor at London Business School, offers the tools to identify bad practices, eliminate them from your organization, and then move on to create new sources of innovation and growth by outthinking your competitors.

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.

Are you overwhelmed by the demands of being a caregiver? Do you find yourself struggling to balance your needs with those of your loved ones? Are you caught in the whirlwind of caregiving and need a guide to navigate this demanding journey? If you’ve answered yes to any of these questions, then this is definitely the book for you!

Practicing optometrists are fully qualified, privileged, as well as obligated and responsible to their patients to provide an advanced level of primary medical eye care. Laboratory medicine and imaging is absolutely critical in caring for and managing patients.