Health Research

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.

It seems like every time a new mother turns on her computer, radio, or television she is greeted with news of yet another scientific study about infancy. Ignoring good information isn't the right course, but just how does one tell the difference between solid studies, preliminary results, and snake oil? In this friendly guide through the science of infancy, Science of Mom blogger and PhD scientist Alice Callahan explains how nonscientist mothers can learn the difference between hype and evidence.

Based on three years of research and more than 300 firsthand interviews with experts, Your Best Health Care Now is your easy-to-follow, real-world guide to making today's health system work for you. You'll learn all the smart moves and timely tips to get better care and save hundreds, if not thousands, of dollars - no matter what your concerns may be. Whether you're trying to book a free checkup, negotiate with a surgeon, or worrying about high insurance deductibles and rising premiums, Your Best Health Care Now has the answers you need.

Book Description "COVID-19 Pandemic: A Global Health Crisis, Vaccines, Mental Health Struggles, the Path to Post-Pandemic Recovery, and Resilience in a New World" In COVID-19 Pandemic, we explore one of the most transformative events in modern history, taking you through the global health crisis that shook every corner of the world. This comprehensive guide unravels the complexities of the pandemic, offering an in-depth look at the public health response, the race to develop vaccines, the mental health struggles faced by billions, and the path toward resilience and recovery in a rapidly ...

A long life in a healthy, vigorous, youthful body has always been one of humanity's greatest dreams. Recent progress in genetic manipulations and calorie-restricted diets in laboratory animals hold forth the promise that someday science will enable us to exert total control over our own biological aging.

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.

True Age introduces listeners to the latest developments in the science of aging and longevity. It provides an in-depth understanding of biological age and the methods now available to estimate our own. It helps us target an individualized plan to eat, exercise, and sleep, as well as pointing to other lifestyle practices like intermittent fasting and caloric restriction that have been shown to slow or reverse the aging process.

It all started when a rat ran over a family member's foot and Dr. Anne E. Beall began a journey into the world of feral cats. Beall had experienced rat problems for a long time. Then a neighbor told her about a program called Cats at Work, where one could get feral cats that would take care of the rat problem. In Community Cats, she tells how she entered the world of feral cats when she signed up for the Chicago Cats at Work program with Tree House Humane Society. Tree House practices TNVR (trap-neuter-vaccinate-return), and they trapped, neutered, vaccinated, and relocated a feral cat ...

From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust - far from it. Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history. A new world order is emerging: We might have lost faith in institutions and leaders, but millions of people rent their homes to total strangers, exchange digital currencies, or find themselves trusting a bot. This is the age of "distributed trust", a paradigm shift driven by innovative technologies that are rewriting the rules....

Transform your ideas into tangible creations with "From Sketch to Reality," an essential guide for aspiring innovators and experienced developers alike. This comprehensive eBook navigates the exhilarating journey of turning a simple sketch into a market-ready smart wearable health device. Begin with an insightful introduction to prototyping, where the importance of early-stage models becomes clear. Dive into detailed market research techniques to identify the right niche, focusing on the booming field of consumer electronics and wearable technology. Discover the secrets of ideation and ...

For more than four decades, Dr. Roy Taylor has been studying the causes of diabetes. In 2017, he had a breakthrough: He found scientific proof that type-2 diabetes is not only reversible, but that anyone following a simple regimen can prevent and cure it. Life Without Diabetes makes it easy for people to cut back on their daily calorie intake and avoid the two big problems of dieting - hunger and choice - and lose up to 35 pounds in just eight weeks.

The Bodybuilder’s Guide to Total Wellness redefines the path to lasting success in physique sports by moving beyond muscle and mirror obsession. This comprehensive manual integrates mental resilience, physical durability, and emotional intelligence into a unified framework designed for serious bodybuilders and fitness enthusiasts who demand more than fleeting gains. With decades of expertise distilled into thirty meticulously crafted chapters, this book exposes the hidden pitfalls of bodybuilding culture—disordered eating, identity loss, burnout, and toxic perfectionism—while offering...

If you're over 60 and determined to stay strong, mobile, and fiercely independent, this book is your new training partner. The Unbreakable 60 is not another soft-focus guide to “aging gracefully.” It's a no-nonsense roadmap for building a resilient body that can carry you through the decades ahead—without injury, weakness, or medical condescension. You don’t need a six-pack. You need a back that doesn’t give out, joints that still function, and the ability to get up off the floor without assistance. That’s what this book delivers. You’ll learn how to lift intelligently, move ...

This book introduces the new and fascinating field of Clinical Neuroscience, which argues that the brain has the power to prevent and treat a variety of neurobiological disorders, from autism to attention deficit disorder. With ground-breaking neuroscience research presented in an accessible, easy-to-understand way The Brain Code teaches listeners how to get the most from their brains and how to access their peak cognitive function.

The sleeping mind is a mysterious backdrop that science is just beginning to shed light on. It was only some 60 years ago that researchers discovered REM, the rapid-eye-movement cycle that's associated with dreams. In Nightmareland, Lex "Lonehood" Nover travels into the eerie borderlands where the unconscious, dreams, and strange entities intermingle under the cover of night, revealing wider and hidden aspects of ourselves, from the savage and frightening to the astounding and sublime.

At thirty-seven, Dr. Stephanie Cacioppo was content to be single. She was fulfilled by her work on the neuroscience of romantic love—how finding and growing with a partner literally reshapes our brains. That was, until she met the foremost neuroscientist of loneliness. A whirlwind romance led to marriage, to sharing an office at the University of Chicago. After seven years of being inseparable at work and home, she lost her beloved husband following a devastating battle with cancer.

Over the last decade, scientists have discovered the importance and widespread presence in the body of a remarkable family of proteins known as prion proteins. Research links various types of prion proteins to neurodegenerative diseases such as Parkinson's and Alzheimer's—and this has fueled the search for new drugs that could halt the progression of these terrible disorders. Other discoveries have revealed the essential roles prion proteins play in memory and immunity, and the part they may have played in the beginnings of life on our planet.

Dive into "Age-Defying Antioxidants," the essential eBook for a vibrant, healthier, and more radiant life. Begin a journey that demystifies antioxidants, powerful warriors combating the ravages of time. Explore Chapter 1, navigating antioxidant basics and the dance between protectors and invisible enemies. Uncover a diverse array, from vitamins to phytochemicals, slowing aging. Journey deeper with Chapter 2, unraveling the complexities of measuring compounds, making the ORAC scale a trusted friend. Transform your culinary routine with Chapter 3, curating a longevity menu brimming with ...