Health Research

The Age of Persuasion is for those who say "advertising doesn't work on me" as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O'Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age - from the early players to the Mad Men of the 1960s and beyond.

A lot of Erickson's methods involved the production of a trance state in his patients. This concise book presents a convenience summary that you can use so that you can immediately begin to apply his approach with your clients or patients. Milton H. Erickson, MD was an American psychiatrist who pioneered several indirect or permissive hypnosis techniques. He also developed several naturalistic techniques using metaphors and stories. He is one of the two most important figures in the development of hypnosis and hypnotherapy in the 20th century.

The Elman Induction is a powerful introduction to rapid hypnotherapy that will help all hypnotists and hypnotherapists quickly attain a better understanding of the art and science of hypnosis. A demonstration will be provided in this and subsequent books in this series. These can be used in hypnosis and hypnotherapy scripts, which can be applied to a variety of situations.

Healing the Body is a hypnotist and hypnotherapist's guide to how and why through suggestion and imagination the mind is a power tool for assisted and self-healing for physical health issues. For medical practitioners, it provides an explanation why all somatic and psychosomatic healing must consider the impact of the mind. Although this book is not intended for the general public, such listeners can also benefit by understanding the nature of healing even though it should not be used as a substitute for professional medical care.

Step into a new era of well-being with herbal and natural remedies that offer proven solutions to your health challenges without the hassles of modern pharmaceuticals. Transform Your Tomorrow, Today: Discover the secrets of herbal and natural remedies and step into a healthier life without delays!

Our digestive system plays an unusual role in mind/body health in that unlike most of the body other than the brain and spinal cord, it contains the largest concentration of brain-like cells and neurotransmitters. The “trust your gut” concept is just as important as trusting your brain. This convenient, short-listen audiobook explores how the brain in your head and the brain in your gut can work together to improve your health.

This book gives listeners access to the wide world of sex-specific medical issues as they play out in the research labs and doctor’s offices—and how women pay the price, with a close look at the impact that has on minority populations. It has been challenging to get individual researchers and practitioners to accept this, as well as research and medical institutions and manufacturers of medications and devices. The journey towards equal treatment and the understanding of sex and gender differences in prevention, diagnosis, and treatment is still unfolding.

Step into a realm where medicine and mystery converge, where the secrets of the human body and the marvels of modern science unfold before your very eyes. "Medical Curiosities Decoded" is an extraordinary exploration that dares to decipher some of the most fascinating enigmas of health and disease. Prepare to embark on an intellectual odyssey through the wonders of epidemiology, where the intricate dance of diseases and their causes are tracked across history and into the digital age. Witness the seismic shifts in genetic research, from the groundbreaking Human Genome Project to the ...

Peter Bandettini covers the essentials of fMRI, providing insight and perspective from his nearly three decades of research. He describes other brain imaging and assessment methods; the sources of fMRI contrasts; the basic methodology, from hardware to pulse sequences; brain activation experiment design strategies; and data and image processing. A unique, stand-alone chapter addresses major controversies in the field, outlining 26 challenges that have helped shape fMRI research.

In entertainment, business, and even religion, visual storytelling is our primary communication modality. As such, the imagery that is created and enters into our minds greatly affects our body for better or worse. This convenient, short audiobook explains why this works and explores simple methods that can be used to enhance your health through the use of a variety of imagery techniques. This is the sixth book in this series.

This comprehensive guide emphasizes the reduction of carb intake while increasing the consumption of proteins and fats. Focuses on reducing carbohydrates from foods like sugary snacks, pasta, and bread, while increasing proteins and fats from meats, fish, eggs, vegetables, fruits, nuts, and seeds.

For more than a century, a silent battle has been raging for the territory of your mind. The weapons are so covert that the masses have remained unaware of their use. So effective are these tactics that even when the victims are told what is happening, and they make some show of being outraged, they nevertheless allow it to continue. Like a virulent virus, the effects are spreading, exerting a stronger control over a greater number of people on a daily basis—and we can only wish this was all just fiction!

Although Erickson's approach to hypnosis and psychotherapy has a wealth of individual techniques that can be used within a framework of the principles set forth in the first book of this series, he did have an overall strategic approach toward working with his patients. That approach is presented in this concise book with the intention of you quickly mastering the concepts so that you can apply them immediately.

Designed to be compatible with virtually every standard textbook in its subject field, Barron's EZ-101 Study Keys gives you a valuable overview of your college-level course. Classroom-style notes emphasize important facts, remind you what you need to remember for term papers and exams, and help guide you through the complexities of lectures and textbooks.

Learn practical applications for mental health/behavioral and medical and dental clients and patients using the theories and techniques taught by Dave Elman to thousands of medical and dental practitioners. This concise book is the capstone of the series based upon Elman’s work. This includes using a variety of techniques that take three or less minutes to perform.

Why do we do the things we do? The classical view of economics is that we are rational individuals, making decisions with the intention of maximizing our preferences. Behaviorists, on the other hand, see us as relying on mental shortcuts and conforming to preexisting biases. Richard Robb argues that neither explanation accounts for those things that we do for their own sake, and without understanding these sorts of actions, our picture of decision‑making is at best incomplete.

On the ten-year anniversary of the release of Joe Public Doesn't Care About Your Hospital, Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five key ways consumer health engagement may change over the coming decade, covering everything from AI and personal monitoring to consumerism, new competition, the politicization of healthcare, and growing health disparities. The purpose of the book is to spark conversation about the future of healthcare.

This convenient, short-listen book investigates the role the mind/brain plays in preparation for, enduring, and recovering from invasive surgery. It specifically explores how the conscious mind can help a patient endure the experience and quickly heal. This is the ninth book in this series. The Innovations in Mind/Body Therapies series is a collection of ten short-listen books that review latest thinking and research findings in Integrative Medicine, which is contrary to the bottom-up dogma that has been part of main-stream medicine for over a century.

Now more than ever, the scientific and medical community is under the microscope and in front of the media. Science matters, and in a post-truth world it’s more important than ever for scientists and physicians to be heard. But there’s a challenge. To get people to listen, you can’t communicate in writing alone anymore. You need to speak up and be seen—onstage, online, and on camera. To do this well you need to master the art of influential speaking, which is something you weren’t taught at university or medical school.

The idea that medicine is gender-neutral is a myth. This isn't inflammatory rhetoric; it's simply true. From the way pain is felt, to how heart attacks are diagnosed, to the very role society plays in the health of the body, the medical landscape in place today is one that was designed for, and by, men. This audiobook is about all the ways medicine is not gender-neutral, from research to treatment to diagnosis. Throughout history, flawed mindsets have paved the way for sub-par treatment, and the prevailing attitudes that exist today have had terrible repercussions for women.