Health Research

Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.

True Age introduces listeners to the latest developments in the science of aging and longevity. It provides an in-depth understanding of biological age and the methods now available to estimate our own. It helps us target an individualized plan to eat, exercise, and sleep, as well as pointing to other lifestyle practices like intermittent fasting and caloric restriction that have been shown to slow or reverse the aging process.

At thirty-seven, Dr. Stephanie Cacioppo was content to be single. She was fulfilled by her work on the neuroscience of romantic love—how finding and growing with a partner literally reshapes our brains. That was, until she met the foremost neuroscientist of loneliness. A whirlwind romance led to marriage, to sharing an office at the University of Chicago. After seven years of being inseparable at work and home, she lost her beloved husband following a devastating battle with cancer.

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.

Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.

K-beauty has captured imaginations worldwide by promising a kind of mesmerizing perfection. Its skincare and makeup products—creams packaged to look like milkshakes or pandas, and snail mucus face masks, to name a few—work together to fascinate us, champion consumerism, and invite us to indulge. In the four years Elise spent in Seoul as NPR’s bureau chief, the global K-beauty industry quadrupled. Today it's worth $10 billion and is only getting bigger as it rides the Hallyu wave around the globe.

Jerry Beller wrote the first book covering all significant dementias, which he updates annually. 2022 Dementia Research Overview summarizes dementia research for the entire year, providing an invaluable resource for researchers, physicians, dementia schools, caregivers, and anybody who wants a quick but thorough overview of dementia research over the past year. Impeccably researched and fully cited, Beller provides links to each study for you to read the full studies for the ones you choose. While few have time to read every study, this book covers over one hundred of the most essential ...

Over the last decade, scientists have discovered the importance and widespread presence in the body of a remarkable family of proteins known as prion proteins. Research links various types of prion proteins to neurodegenerative diseases such as Parkinson's and Alzheimer's—and this has fueled the search for new drugs that could halt the progression of these terrible disorders. Other discoveries have revealed the essential roles prion proteins play in memory and immunity, and the part they may have played in the beginnings of life on our planet.

It seems like every time a new mother turns on her computer, radio, or television she is greeted with news of yet another scientific study about infancy. Ignoring good information isn't the right course, but just how does one tell the difference between solid studies, preliminary results, and snake oil? In this friendly guide through the science of infancy, Science of Mom blogger and PhD scientist Alice Callahan explains how nonscientist mothers can learn the difference between hype and evidence.

How does the brain work? How different is a human brain from other creatures' brains? Is the human brain still evolving? In this fascinating book, Michael O'Shea provides a non-technical introduction to the main issues and findings in current brain research, and gives a sense of how neuroscience addresses questions about the relationship between the brain and the mind.

At the age of 27, Whitney Dafoe was forced to give up his life as a photographer who traveled the world. Bit by bit a mysterious illness stole away the pieces of his life: First, it took the strength of his legs, then his voice, and his ability to eat. The Puzzle Solver follows several years in which he desperately sought answers. Whitney's father, Ron Davis, PhD, a world-class geneticist at Stanford University whose legendary research helped crack the code of DNA, suddenly changed the course of his career in a race against time to cure his son's debilitating condition.

Here's an essential behind-the-scenes foray into the world of cutting-edge memory research that unveils �ndings only now available to the general public.

If you want to succeed in life or career; regardless of your industry, profession (not just marketing or sales profession), location, age, gender, or any other aspect, you need to become more persuasive, you need to influence people. You cannot do it all on your own - you need people to leverage your efforts and get results faster. Persuasion is not merely for marketing and sales people - it’s the basic life skill that every human being needs to sell their view point, ideas, and get people along - everyone is into salesmanship.

Based on three years of research and more than 300 firsthand interviews with experts, Your Best Health Care Now is your easy-to-follow, real-world guide to making today's health system work for you. You'll learn all the smart moves and timely tips to get better care and save hundreds, if not thousands, of dollars - no matter what your concerns may be. Whether you're trying to book a free checkup, negotiate with a surgeon, or worrying about high insurance deductibles and rising premiums, Your Best Health Care Now has the answers you need.

It all started when a rat ran over a family member's foot and Dr. Anne E. Beall began a journey into the world of feral cats. Beall had experienced rat problems for a long time. Then a neighbor told her about a program called Cats at Work, where one could get feral cats that would take care of the rat problem. In Community Cats, she tells how she entered the world of feral cats when she signed up for the Chicago Cats at Work program with Tree House Humane Society. Tree House practices TNVR (trap-neuter-vaccinate-return), and they trapped, neutered, vaccinated, and relocated a feral cat ...

Do you want to know exactly how to get the upper hand in conversations, debates, and negotiations? Do you desire the ability to persuade individuals as well as audiences? Persuasion is one of the most important skills to acquire and it is all around us. You are affected by it every day. Simple choices like the colors of a company logo influence the way you think. You may already practice persuasion without even realizing it.

Unleash the power of the mind in the crucible of war! In the depths of World War II, a groundbreaking endeavor emerged to provide the average American soldier with an accessible glimpse into the realm of empirically grounded, scientific psychology. This transformative work, crafted with precision, aimed to empower every soldier who delved into it, unveiling the secrets to comprehending and harnessing their own intricate human responses: the elusive weaponry that holds the key to triumph on the battlefield. Prepare to revolutionize your understanding and utilization of the human mind.

The 12-3-30 Workout Explained is an illuminating and comprehensive exploration of the fitness phenomenon that has captured the attention of millions worldwide. Originating from a simple yet effective routine introduced by Lauren Giraldo, this workout comprises walking on a treadmill at a 12% incline, 3 mph speed, for 30 minutes, and has been heralded for its accessibility and transformative effects on health and fitness. Structured to cater to both beginners and seasoned fitness enthusiasts, the guide breaks down the workout's components, offering a scientific examination of its benefits, ...

Overmedication, police brutality, electroconvulsive therapy, involuntary hospitalization, traumas that lead to intense altered states and suicidal thoughts: these are the struggles of those labeled “mentally ill.” While much has been written about the systemic problems of our mental-health care system, this book gives voice to those with personal experience of psychiatric miscare often excluded from the discussion, like people of color and LGBTQ+ communities.

Transform your ideas into tangible creations with "From Sketch to Reality," an essential guide for aspiring innovators and experienced developers alike. This comprehensive eBook navigates the exhilarating journey of turning a simple sketch into a market-ready smart wearable health device. Begin with an insightful introduction to prototyping, where the importance of early-stage models becomes clear. Dive into detailed market research techniques to identify the right niche, focusing on the booming field of consumer electronics and wearable technology. Discover the secrets of ideation and ...