Health Care Business

The marketing landscape for life sciences companies to reach healthcare professionals (HCPs) has transformed with the rise in digital point-of-care (POC) platforms. Preparing marketers and publishers for the next way to effectively reach clinicians, entrepreneur and former physician Harshit Jain, MD examines the virtual POC marketing ecosystem and shares his marketing acumen with businesses to optimize communication initiatives to prescribers.

Therapists are struggling to carve out a fulfilling, profitable niche, an event that has left many discouraged and even disheartened. In Cash Therapy Practice, Paul Potter, PT, looks at the private practice model and turns it on its head. Most therapists follow the cash-based model not for the money, but for patient connection, something that is decidedly lacking in modern healthcare. Potter diligently outlines in this manifesto how every therapist can benefit from the advantages of a cash-based practice.

As a Black woman, I have faced many challenges throughout my life, and thanks to these challenges, I've learned to stay focused and positive when things get tough. I learned that the words we say to ourselves have immense power over our lives and actions. For this very reason, I want to share with you more than 1000 incredibly effective positive affirmations—written specifically for black women—that have the power to positively impact every area of your life. This is possible by dedicating just a few minutes of your time each day

In 2018, the profession of healthcare clowning celebrated 30 years of global expansion. Beyond the Red Nose provides a deep inside look into this professional world - first-hand poignant stories, challenges overcome, and future plans in pediatrics, dementia, research, and beyond. Written by career clown and life-long advocate for improving lives through laughter, author Tiffany Riley's goal is to enlighten, inspire, and motivate anyone interested in learning more about the profession of healthcare clowning.

It’s the business of saving lives. Miracle Medicines goes behind the scenes of the pharmaceutical industry and into the high-security laboratories to tell the stories of the men and women - chemists, physiologists, medical and clinical researchers, engineers - who have chosen to toil for years in the lab in order to transform scientific theories into new lifesaving medicines. You’ll witness the day-to-day labors, victories and defeats of the dedicated professionals who are waging a war against the diseases that still plague mankind.

Burnout is among the most critical topics in healthcare as it deprives us of our most important resource - the talents and passion of those who perform the difficult work of caring for patients and their families. The purpose of this work is to provide not only a taxonomy of burnout within the landscape of healthcare, but also to provide pathways for healthcare professionals to guide themselves and their organizations toward changing the culture and systems of their organization.

For generations, the hierarchical model of leadership has been the bedrock of organizational structure, not least in healthcare settings. Rooted in military traditions and molded by industrial practices, this model places authority at the top and trickles responsibilities down in layers.

Learn to harness an unconventional tool for leadership success. As the president and chief executive officer of Kindred Healthcare LLC, Ben Breier has witnessed massive disruptions to the healthcare industry. Gaining an early understanding of how to survive disruptions on the baseball field proved to be invaluable when he entered this challenging field. Using techniques honed over the course of his leadership career, Ben has been able to not only survive disruptions but thrive using intentional disruption as a business strategy.

The Art of a Peaceful Mind is a step-by-step guide about self-care, self-love, mental health, and the power of positive thinking

Even before COVID hit, hospitals and healthcare systems in America were facing increased competition, new healthcare models, and changing consumers habits. After COVID, these issues are exacerbated. It is essential for organizations to identify their point of difference to create a compelling reason for consumers to choose them over the competition. Updated for the post-COVID economy, we've taken our ideas, experiences, and hospital marketing expertise and packaged it into this collection of educational essays.

As the American healthcare system sorts out the ramifications of healthcare reform, patients have quietly reinvented the healthcare decision-making process, refining their own roles and changing their expectations of the people and organizations they turn to for care. To attract and engage these empowered, self-directed patients, healthcare marketers will need to overcome their addiction to outdated strategies and tactics, and to make significant behavioral changes in the way they go to market.

While there are a growing number of books based on the Toyota Production System, or lean, focused on healthcare, there are very few that detail the tools that make lean more than just a way of thinking and put the methodology into practice.

A lively, clear explanation of the American healthcare reform movement from a noted expert - giving women the tools they need to demand fair and affordable coverage for all people. Founder and CEO of Day Health Strategies Rosemarie Day wants women to recognize their trouble with accessing affordable care as part of a national emergency. Day encourages women throughout the country to share their stories and get involved, and she illustrates how a groundswell of activism, led by everyday women, could create the incentives our political leaders need to change course.

Die Navigation im komplexen und dynamischen Bereich des Gesundheitswesens gleicht dem Segeln in unbekannten Gewässern. Die wechselnden Gezeiten des technologischen Fortschritts, der politischen Veränderungen und der Patientenbedürfnisse erfordern eine sich ständig anpassende Strategie. An der Spitze dieser herausfordernden, aber lohnenden Reise stehen die klinischen Mikrosysteme, in denen die Pflege in ihrer rohesten und tiefsten Form erbracht wird.

Journalist Sarah Dingle was 27 when she learned that her identity was a lie. Over dinner one night, her mother casually mentioned Sarah had been conceived using a sperm donor. The man who’d raised her wasn’t her father; in fact, she had no idea who her father was. Or who she really was. As the shock receded, Sarah began to investigate her own existence. Thus began a 10-year journey - digging through hospital files, chasing leads and taking a DNA test - that finally led to her biological origins.

JOIN THE FIGHT...Psychological Incarceration due to domestic abuse, the pre-cursor to domestic violence, impacts 1 in 4 women which equates to 2.2 Million women every 24 minutes per person nationwide. Women of color rank the highest percentage of women nationwide in the United States especially Christian women of color who often attend church, experience domestic abuse trauma silently, and simultaneously building businesses with no knowledge of what is actually happening or can not escape after decades of being psychologically incarcerated due to a toxic marriage or intimate partner ...

I work four to six days a week, making $350 to $550 per 12-hour shift, but I realize that I often only have just enough to pay my bills, and I'm always looking forward to the next paycheck. I go in for extra shifts, but that doesn't seem to help. I never have time for myself or time to stay in the house I'm paying for. If this sounds like you, this book will help.

Now more than ever, the scientific and medical community is under the microscope and in front of the media. Science matters, and in a post-truth world it’s more important than ever for scientists and physicians to be heard. But there’s a challenge. To get people to listen, you can’t communicate in writing alone anymore. You need to speak up and be seen—onstage, online, and on camera. To do this well you need to master the art of influential speaking, which is something you weren’t taught at university or medical school.

Health-care organizations cry out for a tool to decrease untoward events and bridge the communication gap between professional clinician teams and clients. Discover how to guide your team to creatively problem-solve, build emotional and social intelligence, increase workplace safety and employee retention, and guarantee client satisfaction with the results-don’t-lie Improv to Improve Healthcare system.

Walk through this concisely written executive summary of how to manage the finances of your practice in just a few hours a month. Get up to speed on which financial reports to run, how to analyze them quickly, and how to be sure that your cash and other assets are safeguarded.