Hard Economics

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes...

From the bottom to the top of our economy, capitalism is too blunt an instrument to tackle Britain's epidemic of inequality. Soaring rents, unfair taxation and a growing gig economy have brought about unprecedented economic shame: Amazon warehouse workers living in tents, nurses turning to foodbanks, London firemen commuting hundreds of miles to work. Even those higher up the ladder are losing their grip on the life they were promised.

The world that ended with a whimper is about to be reborn with a bang. In a near-future United States on the brink of total collapse, Mia Thompson leads her teenage nephew and grief-stricken step-daughter on a treacherous journey westward across a depopulated Midwest. Siphoning gas from ambandoned cars and hunting for game along the way, Mia is forced to confront the harsh reality: that she doesn’t have the strength to ensure their broken family will survive. And then, they encounter the bandits.

Disruption is upon you. This is the way out. A thick fog of disruption has rolled into your life. Maybe your entire industry just went into freefall. Or your business is struggling mightily. Perhaps your career path has been upended. Whatever your situation, the world as you know it has changed. You may feel despair, fear, even anger. You have no idea what to do next. Is there a way through this?

The Upper Midwest and Great Lakes region became the "arsenal of democracy" - the greatest manufacturing center in the world-in the years during and after World War II, thanks to natural advantages and a welcoming culture. Decades of unprecedented prosperity followed, memorably punctuated by riots, strikes, burning rivers, and oil embargoes. A vibrant, quintessentially American character bloomed in the region's cities, suburbs, and backwaters.