Great Marketing

Napoleon wasn’t short, George Washington never had wooden teeth, bats can see, and Columbus didn’t “discover” America. Just because something is repeated, documented, or widely accepted doesn’t make it true. Similarly, outdated sales training and ineffective leadership have tainted the sales profession, fostering global mistrust and widespread resentment. I’m on a mission to expose these issues and help people realize there’s a more effective way to approach sales today.

Meet Vinay; he is called a BrandPa by his friends, sometimes in a teasing manner, but mostly with awe in their eyes. Of course, he is too young to be called a GrandPa, but he is very interested in brands, all kinds of brands ancient, old and new. He follows hundreds of brands and keeps his brain updated with all the latest information about those. Ask him any question and he will give you a long (but not boring!) lecture about it, with never-heard-before facts and stories! Vinay will meet you in every chapter, with fascinating, mostly unknown details about famous brands. Use this ...

Ten years of research uncover the secret source of growth and profit...Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories, and maximize profit in the long term. Pulling from a unique 10 year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses have a cause and effect relationship between financial performance and their ability to connect.

How to Be a Fierce Competitor is the definitive “how-to” guide for understanding how to spot opportunity and then capitalize on it. This practical resource for business leaders and managers shows exactly how the savvy few who rise to the top stay focused and alert.

As a nation of food-lovers we have been munching on fruit and veg, drinking tea and coffee, and using oils and spices for generations, but have you ever stopped to think how our most beloved foods came to be the way they are now? In Borough Market: Edible Histories, award-winning food writer Mark Riddaway takes us on a culinary journey through the most fascinating, surprising and downright bizarre stories behind Britain's favourite tipples and nibbles.

This book is a must listen for business owners, leadership teams and marketers who want to stop acting tactically and start making big strategic moves to create unfair advantages in their businesses. Marketing is one of the most misunderstood but crucial areas of business. Most of us are drowning in the ever-expanding lists of marketing tactics and do not understand that acting strategic is the solution to gain business breakthrough, simplification, efficiency and effectiveness.

Biotech, high tech, bubbles, and busts, no two stock markets are ever the same. Getting ahead of the game demands something hard to find on Wall Street these days, a flexible long-term strategy good for all seasons. Start your search with this book. Capitalizing on the techniques of the shrewd money spinners that it profiles will help you profit, no matter which way the wind blows.

In the World War II era, Geoffrey Pyke was described as one of the world's great minds - to rank alongside Einstein. Pyke was an inventor, adventurer, polymath, and unlikely hero of both world wars. He earned a fortune on the stock market, founded an influential pre-school, wrote a bestseller, and came up with the idea for the US and Canadian Special Forces. Henry Hemming is the first reporter to sift through this extraordinary new information and finally tell Pyke's astonishing story in full: his brilliance, his flaws, and his life of adventures, ideas, and secrets.

By using strategies and technologies as the flywheel to orchestrate systems of listening, understanding, and predicting, as well as taking action and learning from those interactions at scale, businesses can easily put the customer and employee first, not only meet the ever-changing customer and employee expectations, but also leapfrog their competition. They predict empathy is the next frontier in technology. This book is aimed at sparking an industry-wide conversation about how exponential technologies like AI and cloud can enable a more empathetic world.

The book emphasizes the importance of having a growth mindset, continuously improving, and being open to new ideas and approaches. It also stresses the significance of being authentic and empathetic in sales, understanding the needs and perspectives of the customer, and adapting to different situations.

Are you ready to skyrocket your business growth and attract more leads and sales without breaking the bank? Look no further! The Greatest Podcast Marketing Book Ever Written is your ultimate guide to mastering the art of podcast guest marketing.

The stock market is an attractive investment opportunity for everyone with some extra cash. But when it comes to investing in the stock market, many people have a lot of doubts and questions. We will first familiarize you with the strategies of the stock market, explain the various benefits and the risks that come with it, and tell you 10 secrets you need to follow while investing into the markets.

Entire service businesses have been built around the ideas of Heskett, Sasser, and Schlesinger, pioneers in the world of service. Now they test their ideas against the actual experiences of successful and unsuccessful practitioners as well as against demands of the future in a book service leaders around the world will use as a guide for years to come.

How to Close A Deal like Warren Buffett offers an original spin on Buffett’s near-mythic dealmaking prowess that will catch the attention of millions of Buffet fans worldwide. Here, Tom Searcy and Henry DeVries acknowledge leaders in sales and sales training and deconstruct the Buffett approach for dealmaking to give listeners a wealth of Warren wisdom to help close every deal.

You shouldn’t be afraid of starting a dropshipping website because you don’t know where to start or how to maintain a successful business. With this book, you will have everything you need to make it as a successful dropshipper. Find your true potential and discover your success by putting the guidelines found within this book to work today!

Uncover a 2,000-year-old branding roadmap, showcasing how Jesus forged lasting connections without modern technology. Discover how to humanize your brand by understanding the people behind it, drawing inspiration from Jesus’s ability to unite diverse audiences. Reflect on the timeless principles that propelled Jesus’s influence and consider their application to your personal brand or organization in today’s dynamic digital landscape.

In Lead, Sell, or Get Out of the Way, Ron Karr outlines a repeatable process based on the powerful idea that great sellers lead relationships in the same way that great leaders sell ideas. This customer-focused mindset is the key to Ron Karr's proven leadership selling process. Using 20 years of research with companies of all sizes, Karr reveals what great sellers do, and shows how anyone can implement the same powerful principles.

All of us know that users of the web do not read advertisements on the websites we visit, yet the online communities are emerging as the next great media rely solely on this method to produce revenue. In The Social Network Business Plan, social network expert, David Silver presents and explains 18 cutting-edge methods to create revenue for social network websites - none of which are advertising.

Although most Americans attribute shifting practices in the financial industry to the invisible hand of the market, Mark H. Rose reveals the degree to which presidents, legislators, regulators, and even bankers themselves have long taken an active interest in regulating the industry.

Some ideas are bigger than others, and the Master Idea - your company's purpose - is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line.