Great Marketing

Hoy en día es factible lograr mayor riqueza integral siguiendo determinados patrones. La prosperidad (bienestar emocional y económico) es una ciencia con técnicas probadas. Este libro las expone de forma asequible mediante dieciséis desafíos específicos. En un mercado de libre competencia, gran parte del éxito consiste en saber aplicar pautas de conducta que eleven nuestro nivel de cotización.

“Twenty years in this business convinces me that any normal person using the customary 3% of the brain can pick stocks just as well, if not better, than the average Wall Street expert.” —Peter Lynch In You Can Invest Like A Stock Market Pro, author James Patterssen draws on thousands of hours of stock investing research and decades of stock trading experience to teach you how he built two growth stock portfolios that earned well over 100% returns and beat the S&P 500 by large margins. In a refreshing change from most stock investment books, investors learn exactly how James applies ...

This book invites readers to reimagine what is possible for small businesses in a rapidly changing world. It begins by challenging entrepreneurs to dream bigger than ever before, laying the groundwork for bold ambition. The book then reveals how profits can grow as costs shrink, showing practical strategies for financial health. Readers learn why cash flow is the business’s lifeline and how to manage it for stability and growth. The focus shifts to customers, emphasizing that exceptional service is the secret to lasting loyalty. Next, the power of brand storytelling is explored, ...

John Paulson, a softly spoken hedge-fund manager who still took the bus to work, seemed unlikely to stake his career on one big gamble. But he did - and The Greatest Trade Ever is the story of how he realised that the sub-prime housing bubble was going to burst, making $15 billion for his fund and more than $4 billion for himself in a single year. It's a tale of folly and wizardry, individual brilliance versus institutional stupidity.

Finally, an Agile audiobook created for executives—not engineers. Agile That Works delivers a clear, results-driven model for faster delivery, strategic alignment, and real business agility. If you're tired of Agile jargon, bloated frameworks, or “transformation theater” with little return, this audiobook offers a smarter way forward. Veteran enterprise executive Evan Farr Smith introduces the DO CREATIVE Agile Model—a practical, ten-part system designed to align leadership, empower teams, and drive consistent outcomes.

The thought of stagnation is quite depressing. Everyone desires to progress and achieve great things in life. However, if things aren’t going as expected, you should consider re-evaluating your steps. This is for anyone hopeful of changing their jobs or progressing in their career. In this book, there will be explicit explanations of the advantages of writing a great resume and useful interview tips to help grow your career. The modern-day job search has grown beyond mere applications. Remember that many people are also applying for the same job as yourself. After applying, your resume ...

You have a great idea. Now what? That first mile - where an innovation moves from an idea on paper to the market - is often plagued by failure. In fact less than 1 percent of ideas launched by big companies end up having real impact. The ideas aren't the problem. It's the process. The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs, and roadblocks slow innovators inside large companies.

Imagine the following situation: you were invited to a private meeting. In this meeting, you are with the greatest professionals in the world for Customer relationship management (CRM) and Customer service. Will you imagine it? This book brings advice from 30 professionals for you only, your career and your company. They belong and worked in different sectors and projects. Learn with their experiences in Ombudsmen, Customer Service, CRM, Business Intelligence, and Legislation for our sector. So, enjoy this "feast" of knowledge accumulated during decades. Once you do that, your Customer will...

This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes.

This booklet from Carolyn Howard-Johnson, a UCLA Extension Writers' Program instructor for nearly a decade, helps authors love the project they most love to hate - writing a book proposal. She has taken the guessing out of the book proposal process. Now, there is no need to take expensive, time-consuming classes or spend hours reading a tome to find the voice and format that will propel an author's idea from a dream to reality.

Just as today’s observers struggle to justify the workings of the free market in the wake of a global economic crisis, an earlier generation of economists revisited their worldviews following the Great Depression. The Great Persuasion is an intellectual history of that project. Angus Burgin traces the evolution of postwar economic thought in order to reconsider many of the most basic assumptions of our market-centered world.

The Best Salesman by Bob Braudrick is an extensively researched and detailed audiobook that contains the core aspects of training for better marketing and sales strategy. In other words, this audiobook is a great tool for sales and marketing teams that are struggling to out run their competition. Every chapter of this audiobook focuses solemnly on what is essential in the market today. Through listening to this audiobook, listeners will be able to equip themselves with modern-day strategies and understand extensive and complex concepts with ease.

How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating "buying loops" that keep your customers coming back for more. The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your business, buy from you repeatedly, and actually enjoy doing business with you.

Through detailed case studies, interviews with industry leaders and findings from respected academic research, and drawing on her own experience working with extraordinary brands across a broad range of sectors, Denise shows how great companies achieve the brand-culture fusion that creates extraordinary results and growth.

Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons. This audiobook will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. Veteran customer service experts Bill Price and David Jaffe, coauthors of the best seller The Best Service Is No Service, explain how organizations can design products, sales, and support so that customer effort is reduced or, better still, removed.

Don’t be daunted by a challenging economy and fierce competition. Even in the toughest environment, innovative, highly profitable businesses abound. And yours can be one of them with Now, Build a Great Business! This essential success kit from business heavyweights and acclaimed authors Mark Thompson and Brian Tracy is filled with straightforward, powerful strategies to ignite growth in your business.

Many small businesses focus their digital marketing strategies exclusively on Google, overlooking significant opportunities found in online business directories. While optimizing for Google is important, relying solely on it limits potential growth, visibility, and customer trust. In fact, 92% of consumers actively use online directories to discover local businesses, making directories essential channels for attracting customers. Listing your business in multiple reputable directories, such as Yelp, TripAdvisor, or AProfitableDay.com, significantly enhances visibility and credibility. ...

In Honest to Greatness, serial Inc. 5000 entrepreneur Peter Kozodoy shows how today’s greatest business leaders use honesty - not as a touchy-feely core value, but as a business strategy that produces game-changing, industry-dominating success.

In Customer Love: Great Stories about Great Service you will explore 24 unforgettable stories about phenomenal customer service. Each chapter will ignite your thoughts and inspire new ideas that you can use to take your customer service to the next level. Share this audiobook with your employees and watch the creative ideas flow. Utilize the ideas behind these creative narratives to grow your business - and remember "if you do something good for one customer, they'll tell 100 other people."

A unique tour around the world in search of the great thinkers of our time and their next big ideas. With the world at the threshold of profound changes, the questions become: Where are the philosophers? Where are the great thinkers of today? Where is the next Jefferson, Curie, or Mandela? Which technologies and changes in the nature of life will they harness, embrace, or be inspired by?