Great Marketing

Is it possible that the consensus around what caused the 2008 Great Recession is almost entirely wrong? It's happened before. Just as Milton Friedman and Anna Schwartz led the economics community in the 1960s to reevaluate its view of what caused the Great Depression, the same may be happening now to our understanding of the first economic crisis of this century.

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.

Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts. From best-selling authors to generation-changing motivational speakers, this audiobook covers all the fundamentals of outstanding storytelling. It will help you deliver stories to audiences that will leave them personally affected and motivated.

Great Demo! provides sales and presales staff with a method to dramatically increase their success in closing business through substantially improved software demonstrations. It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive "Do the Last Thing First" concept generates a "Wow!" response from customers.

Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?

Compiled for the first time, and with Buffett's permission, these letters spotlight his contrarian diversification strategy, his almost religious celebration of compounding interest, his preference for conservative rather than conventional decision making, and his goal and tactics for bettering market results by at least 10 percent annually. Demonstrating Buffett's intellectual rigor, they provide a framework to the craft of investing that had not existed before.

Great companies can fail: not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations, "disruptive technologies", that create the products and opportunities of the future.

If the 20th century was the American century, then the 21st century belongs to China. Now the one and only Jim Rogers shows how any investor can get in on the ground floor of "the greatest economic boom since England's Industrial Revolution". In this indispensable new book, Rogers, one of the world's most successful investors, brings his unerring investment acumen to bear on this huge and unruly land now being opened to the world and exploding in potential.

In Blend Out, Snappy Kraken CEO Robert Sofia dives into the marketing history of some of the world’s most successful companies, exploring the steps they took that left an unshakable impression with their target audiences and then applying those steps in such a way that any small business can recreate them.

The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work.

Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.

A master of the complex sale and a best-selling author, Rick Page is also one of the most experienced sales consultants and trainers in the world. Make Winning a Habit defines the gap between what companies know to do and how they consistently perform. Page clearly identifies five “Ts” of transformation: talent, technique, teamwork, technology, and trust. These five elements, when fully developed and integrated into the sales and marketing organization, begin to create the habit of winning over customers in every industry.

When you think of the greatest salesperson of all time, I bet you don't think of Jesus! Jesus and his teachings have endured for thousands of years. Sell it Like Jesus takes the example of Christ’s life and uses it to show you extraordinary sales techniques that you can use for yourself. In this book, you’ll learn: How to choose a team to compliment your business How to find and communicate directly with your target audience How to make real “miracles” for your ideal customers Management techniques that will empower your team Presentation tactics that will turn enemies into friends ...

In this study, Edward Yardeni and Melissa Tagg, two of the world’s most experienced and widely followed investment strategists and Fed watchers, provide investors with a practical understanding of the forces that drove monetary and fiscal policies during 2020 in response to the Great Virus Crisis. The focus is on the Fed. At the beginning of the year, Fed Chair Jerome Powell and his colleagues expected that the longest economic expansion in US history would continue and that the federal funds interest rate would remain range-bound between 1.50% and 1.75%.The outlook changed dramatically ...

In How to be a Great Real Estate Agent, Joe Rand shows you how to take a client-oriented approach to every aspect of your business: How to generate leads by providing creative services to people, rather than trying to manipulate them, How to turn your boring presentations relying on an outdated value proposition into engaging client consultations explaining the core services you actually provide. How to Be a Great Real Estate Agent will change the way you think about the industry, making you a better real estate agent - and a better person.

In The China Dream, acclaimed business journalist Joe Studwell takes to task the predictions that China will become an economic juggernaut on the world stage in the 21st century - and instead foresees an economic crisis. He argues that since the days of Marco Polo, Western nations have seen the vast population of the Middle Kingdom as a fantastic opportunity for expanding trade, investing time and resources again and again in the hope to develop it, only to see, century after century, its economy crash.

Almost every week, we ask ourselves this question: How should we do discipleship in the present day? What is the best way to nourish God’s sheep? In an environment where everything has to be fabulously grotesque, extravagantly diverse, intensely scary, or extremely marginal, what should 21st-century discipleship look like? All of us have our conceptualizations of the good old days and the “old-time religion” of the past. At the same time, we must be mindful that societal norms are changing all the time, and as they shift, so do the needs and expectations of those who are hungry for a ...

The decade after the First World War saw a period of growing prosperity and new freedoms for the average American. With help of clever bankers, brokers, and a supply of easy money the average man and woman found their path to wealth – the stock market. As moths are drawn to a flame, so were the gullible investors lured to the securities exchanges seeking to turn their pennies into dollars. For years the market just went up and up, and as the lyrics of the song of the time echoed, “Blue skies, Smiling at me, Nothing but blue skies, Do I see.” By the end of the decade the cracks in the ...

Volume II of the How to Become an e-Learning Freelancer series, “Marketing Yourself and Finding Great Clients,” is a guide to both the practical necessities and essential philosophies behind self-marketing. Whether it’s a step-by-step guide to creating a powerful portfolio, or advice on creating and sustaining client relationships, “Marketing Yourself and Finding Great Clients” is an indispensable resource for the modern e-Learning freelancer.

In Secrets of the Great Rainmakers you'll learn how to outsmart the competition and set yourself apart from the pack. In over 50 interviews with industry leaders from a wide variety of fields, best-selling author Jeffrey J. Fox will share the proven techniques and hard-won wisdom that have helped great rainmakers get ahead, along with his trademark brand of counterintuitive insight and commentary that have made his books so popular.