Global Marketing

In "Samurai Marketing," discover the ancient secrets of Japanese business wisdom and unlock a new realm of growth for your Western enterprise. With expert insights and actionable strategies, this book is your guide to integrating the time-honored principles of Japanese marketing into your business practices. From the art of relationship-building to the precision of targeted messaging, learn how to harness the power of Japanese techniques to catapult your brand to success in today's competitive market. Explore Proven Tactics: Delve into the world of Japanese marketing and uncover proven ...

The news is full of accounts of the rise and fall of economies around the world, but you may not know how these changes can affect your life. 101 Things Everyone Needs to Know about the Global Economy takes the basics of global economics and breaks them into 10 straightforward chapters. From the organizations involved and trade imbalances to global risk and foreign investment, Dr. Michael Taillard describes the world markets in terms that you can recognize. You'll also learn how these matters affect the United States and your own financial future.

Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision - from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this audiobook will help any business - from global mega-brands to boutique, small town stores - influence customers more effectively.

This is about his journey of how LinkedIn changed Chris J Reed's life and how to make other entrepreneurs into LinkedIn rock stars. Chris loves to share his entrepreneurial journey and how he became both famous and infamous through the power of LinkedIn. The tips, tricks, hacks, and lessons he shares in this, his fourth best-selling book, anyone can use to achieve their own rock star success.

Written for an author, by an author, this is an unofficial definitive guide to increasing your book sales at Google Play Books. It covers: Everything we know about Google Play Bookstore’s algorithms and two key projects that tell us where they’re going algorithmically The Google Points program and why it matters to authors, plus how to attract readers using it Why search engine optimization (SEO) truly matters for selling books on Google Play and what specifically you should do How the Google Play Books algorithms work on both the storefront and the app Why Google is doubling down on ...

The Story of Smilez Finesse The Nations Pimp is a book and audiobook that highlights the trial of Brandon Jennings AKA Smilez Finesse from his perspective. The book concludes with the question, was his sentence too harsh for the crimes that he was accused and convicted?

Many guidebooks show you how to distribute your music online, but nothing will happen if it just sits in cyberspace without an effective promotional strategy. Strike the Right Chord is different than other guides: It enables you to achieve global success from your home computer. It allows you to take a do-it-yourself approach to establish yourself in the music world and get you started on the right path to reach your goals.

Just think for a moment: With over $5.1 trillion changing hands every single day in forex and currencies of different countries changing hands in the process, you can be sure that if you know what you are doing, you can make full-time income with forex! But, you may be wondering: That’s true, but how do I begin? Is forex trading something that a complete beginner can do? How do I decide which currencies to trade?

Symbols increasingly dominate international communication. Their power was demonstrated by the events of 9/11 and the war against terrorism. Yet few understand them. Now, more than ever, it is important to understand symbols in a global context. In his new book Battle of Symbols, John Fraim examines 9/11 in light of global symbolism. While the events of 9/11 represented the beginning of the war against terrorism, Fraim notes “the real ’battle of symbols’ started long before September 11th and will continue long after the fall of the Taliban regime or Saddam Hussein.” The book ...

By 2025, China and India will be two of the world's four largest economies. By then, economic ties between them should also rank among the 10 most important bilateral ties worldwide. Their leaders are well aware of these emerging realities. In May 2013, just two months after taking charge, Premier Li Keqiang left for India on his first official trip outside China, a clear signal of China's foreign policy priorities.

Angela Bishop, a leader in global finance, battles with Freyja, the very AI she trained to match her talents, for dominance of the global financial world. Discover the electrifying new thriller where artificial intelligence and human ambition collide in a battle for supremacy over the global financial system. In the high-stakes world of financial wizardry, Angela Bishop has unleashed a force beyond her control: Freyja, an AI with a mind of her own. Crafted to dominate the investment game, she’s become self-aware—and she’s not playing by the rules anymore. Beautiful, brilliant, and ...

"Strategic Marketing: Trailblazing Tactics for Modern Businesses" offers a comprehensive guide to navigating the dynamic landscape of modern marketing. In this trailblazing book, readers will discover innovative tactics and strategies designed to propel their businesses to success in today's competitive marketplace. From harnessing the power of digital channels to leveraging data-driven insights, this book equips readers with the knowledge and tools needed to stay ahead of the curve and achieve their marketing objectives. Whether you're a seasoned marketing professional or a business owner ...

Financial version of Arab spring? Or just another populist wave? This book reviews the short squeeze of GameStop shares in simple terms to make sense of what happened and what lessons it has for your investment decisions. At the start of 2021 GameStop shares (a company selling games, think: EB Games, Micromania, ThinkGeek stores) went all the way up to $500 from being less than $20 within days.

What if you could turn every market crash into your greatest financial opportunity? In today’s volatile economic environment, understanding how to navigate financial crises isn't optional—it’s essential. Navigating Financial Turbulence with Confidence is the ultimate investment guide for building resilience, mastering financial psychology, and uncovering opportunity amid global uncertainty. Whether you're a novice investor, intermediate trader, or seasoned financial advisor, this book equips you with the proven strategies and mindset necessary to thrive through stock market crashes, ...

At some point in your life, you probably will have some money saved up and will start thinking, “I probably should invest this into something.” You can’t live in this modern age and be deaf to the oft-repeated advice of the way that leads to financial freedom: "Save and invest." To be honest, that advice is solid.

Written for an author, by an author, this is an unofficial definitive guide to increasing your book sales at Apple Books. It covers: What Rakuten’s global strategy can tell us about how to sell more books on Kobo How Kobo’s visibility algorithms and “Books Related” work in their store (what we know, what we don’t) What Kobo likely wants or is open to from authors it partners more deeply with Going beyond Kobo’s main store and selling books through their retailer partners Important Kobo-specific details around pre-orders, metadata, and pricing (especially international pricing) ...

Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands. He also describes the challenges they have had to overcome along the way.

يملك الكثير منا أفكاراً نعتقد بأنها ستشكل مؤسسة تجارية عظيمة، وبالمقابل لا يقوم الكثيرون بشيء حيال هذه الأفكار، ربما لأننا لا نعلم من أين نبدأ، وربّا لأنّنا نتساءل دائمًا إذا ما قمت بالمبادرة، فإلام ستقودني؟.

When Markets Collide is a timely alert to the fundamental changes taking place in today's global economic and financial systems - and a call to action for investors who may fall victim to misinterpreting important signals. One of today's most respected names in finance, Mohamed El-Erian, puts recent events in their proper context, giving you the tools that can help you interpret the markets, benefit from global economic change, and navigate the risks.

The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction, and your income potential if your boss, colleagues, and customers felt the same about YOU? How YOU Are Like Shampoo guides you step-by-step through proven corporate branding techniques never before adapted to personal use.