Global Marketing

International Marketing in 100 Minutes In sprint with fun to the point for all Long distance for all is out! Our time is characterised by speed, speediness and breathtaking progress. In-depth knowledge is increasingly reserved for specialists. The number of complex texts on the subject of international marketing is overwhelming. This book is different: with 100 pages, it is condensed to the point and written in an extremely accessible way. It is aimed at interested young people, students of all fields of study, people in practice, entrepreneurs and anyone who wants to keep an eye on the big...

"Cucumbers Have Thorns and Snakes Love Strawberries" is masterfully written. It is a non-fiction with the warmth and laughter of the 2016 hit series "This Is Us," The emotional journey of "The Color Purple" (Alice Walker), and the triumphant healing of "Chicken Soup for the Soul" (Jack Canfield). It is about the courageous journey of a father and daughter whose lives are torn apart after he suffers a freak accident while home on leave. The path his daughter takes leads to an unimaginable roller-coaster of life events. Readers face emotional breath stealing truths. Each page will keep you ...

Dive into the rich tapestry of Northern Commerce, where tradition meets the modern market in an engaging blend of wisdom and practicality. This powerful eBook addresses the heart and soul of cultural entrepreneurship, focusing on the intricate Inuit craftsmanship that has stood the test of time. From the pristine landscapes of the North comes an artisan tale of survival, creativity, and business ingenuity. Begin your journey with a tribute to the ancestral heritage and skilled artistry of Inuit culture, exploring how these principles can shape successful enterprise in today's dynamic ...

While globalization is not a perfect economic system, it has been overwhelmingly beneficial to the world. According to Thomas Friedman, the “Golden Straightjacket” of market capitalism benefits you the more you tighten it (Lexus and Olive Tree). The system promotes competition and rewards those who work the hardest with a better standard of living. Still, Noreena Hertz, in The Silent Takeover, focused on the negatives of the system, arguing that it drowns democracy and leaves too many people in the hole of poverty. In addition, author Paul Blustein focused on the complexity of the ...

It's time to reimagine how life is organized on Earth. In Connectography, Parag Khanna guides us through the emerging global network civilization in which mega-cities compete over connectivity and borders are increasingly irrelevant. Travelling across the world, Khanna shows how twenty-first-century conflict is a tug-of-war over pipelines and Internet cables, advanced technologies and market access.

Network Marketing: Presenting - Recruiting - Training - Building provides a comprehensive roadmap for anyone looking to build a successful and sustainable global business through network marketing. Whether you're a seasoned professional or just starting, this guide offers practical insights and proven strategies to master the essential components of network marketing: recruiting new distributors, acquiring customers, and creating long-term income. Written by an experienced industry leader, this book is more than a basic introduction; it dives deep into the principles of leadership, training...

Embark on the thrilling quest of global entrepreneurship, your heart aflame with daring ambition and your vision reaching beyond borders. Imagine having a compass—an instrument that turns the intricate labyrinths of this journey into a navigable path. Conquering the Globe: Navigating Success Through Strategic Global Entrepreneurship, the second volume in the ten-book Be A Unicorn series by Patrick H. Perrine, is exactly that compass—a guiding beacon radiating wisdom and inspiration for your voyage. This riveting guidebook is more than just a repository of insights—it’s a formidable ...

Wouldn't you like to take your business adventures to the next level and engage the highest-spending demographic on the planet? Seventy-seven percent of Snapchat's users are over 18, with 25-to-34-year-olds making up 26% of Snapchat's audience. This demographic is widely overlooked by brands' social media policies. Many businesses are missing the mark with Snapchat because they simply don't understand the wide array of demographics on this platform.

This book is all about helping you tap into new markets to reach millions of new potential customers fast. Everything I share in this audiobook is based on my 20+ years of digital marketing experience, my consulting work for international clients, and, last but not least, my own experience running multiple highly successful ecommmerce businesses.

Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement.

Manhattan. FBI Special Agent Silver Cassidy, the head of a task force that's on a collision course with disaster, finds herself fighting impossible odds to stop a serial killer before he can kill again. Struggling to balance the hunt for a savage predator with the challenges of being a single mom, Silver finds herself thrust into a nightmare of brutality that will demand every ounce of determination she possesses to survive. ----- Q&A with Russell Blake Q: Silver Justice is a departure from your usual action/adventure thrillers. Why a police procedural/serial killer epic featuring a female ...

Bestselling author, international speaker, and online marketing strategist Connie Ragen Green teaches her step by step method for writing and self-publishing a full length book within the next four to six weeks. Having done this a dozen times since 2010, she is uniquely qualified to share her knowledge and expertise with you on this topic.

"Global Reach: Building a Successful B2B Business" is an essential guide for entrepreneurs and business leaders aiming to expand their operations into the international market, with a special focus on businesses based in France. This comprehensive book navigates through the complexities of establishing and growing a Business-to-Business (B2B) company on a global scale, offering a wealth of practical insights, strategies, and actionable steps. Beginning with a detailed outline of the global B2B landscape, the book delves into the advantages of starting a B2B enterprise in France, ...

Embark on a captivating journey through the heart of Juba, South Sudan, with Entrepreneurship: An Introduction, a book that stitches together the vibrant fabric of African culture with the threads of digital innovation. This is not just a story; it’s a movement, a testament to the power of dreams and the digital tools that can make them a reality. Discover the world of Panyim, a young and passionate entrepreneur whose traditional clothing shop, Nile Threads, becomes a canvas for his dreams. But when the dreams are big, the challenges rise to meet them. Panyim’s struggle with the ...

If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have five powerful marketing resources you can use right now to get big-brand results at low cost or no cost at all. Step One: Shift your mindset. International branding expert Brenda Bence has created the ultimate guide to branding on a tight budget. From scratch - and with almost empty pockets - Brenda used inventive, low-cost methods to build her own international brand.

This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing listeners with much needed context, frameworks and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner.

Black Market Billions blows the lid off the world's fastest-growing illicit industry: organized retail crime. Hitha Prabhakar reveals how criminals with ties to terrorist groups around the world are committing huge product thefts, and using the profits to fund terrorist acts. Prabhakar connects the dots and follows the money - from consumers dying for a deal to terrorist cells eager to do the killing.

After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and her column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You'll be excited and motivated to state your difference clearly to the world--and your neighborhood--while confidently selling yourself and your business.

"Borderless Ambition" is your passport to global entrepreneurship, condensed into a comprehensive guide for conquering the international market. Explore geopolitical trends in Chapter 1, identifying opportunities and threats beyond borders. In Chapter 2, craft a universally resonant brand, balancing cultural sensitivity and digital prowess. Chapter 3 guides you in creating a cross-cultural value proposition, setting you apart in the global market. Navigate international waters with analytics in Chapter 4, making informed and strategic decisions. Chapter 5 transforms cultural intelligence ...

Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.