Global Marketing

While globalization is not a perfect economic system, it has been overwhelmingly beneficial to the world. According to Thomas Friedman, the “Golden Straightjacket” of market capitalism benefits you the more you tighten it (Lexus and Olive Tree). The system promotes competition and rewards those who work the hardest with a better standard of living. Still, Noreena Hertz, in The Silent Takeover, focused on the negatives of the system, arguing that it drowns democracy and leaves too many people in the hole of poverty. In addition, author Paul Blustein focused on the complexity of the ...

Manhattan. FBI Special Agent Silver Cassidy, the head of a task force that's on a collision course with disaster, finds herself fighting impossible odds to stop a serial killer before he can kill again. Struggling to balance the hunt for a savage predator with the challenges of being a single mom, Silver finds herself thrust into a nightmare of brutality that will demand every ounce of determination she possesses to survive. ----- Q&A with Russell Blake Q: Silver Justice is a departure from your usual action/adventure thrillers. Why a police procedural/serial killer epic featuring a female ...

In this book, Greg Oliver elucidates the practical workings of a new groundbreaking global economic and political system. Amongst other topics, this volume includes: A new global economic model Competent democracy model Anti-corruption structures An ethically fair society model Global garden city design proposal Greg’s work is an essential guidebook for open-minded political activists and thought leaders. Everyone who seriously seeks workable and ethically fair answers to our current global political, economic, environmental, as well as many other equally important questions, should read ...

"Cucumbers Have Thorns and Snakes Love Strawberries" is masterfully written. It is a non-fiction with the warmth and laughter of the 2016 hit series "This Is Us," The emotional journey of "The Color Purple" (Alice Walker), and the triumphant healing of "Chicken Soup for the Soul" (Jack Canfield). It is about the courageous journey of a father and daughter whose lives are torn apart after he suffers a freak accident while home on leave. The path his daughter takes leads to an unimaginable roller-coaster of life events. Readers face emotional breath stealing truths. Each page will keep you ...

Unlock the secrets to thriving in the dynamic world of international energy trade with "Navigating International Markets". This essential eBook offers an in-depth exploration of the global oil and gas industry, providing valuable insights for anyone looking to understand and succeed in this complex sector. Begin your journey with a comprehensive introduction to the global oil and gas market. Delve into the historical context and discover the pivotal role oil and gas play in the global economy today. As you traverse key international markets, gain a robust understanding of market structures,...

Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement.

Unlock the secrets to high-yield investments in emerging markets with "Emerging Market Mastery: Advanced Strategies for High-Yield Investments." This comprehensive guide dives deep into the complexities and opportunities of investing in fast-growing economies. Learn how to identify key risks, diversify your portfolio, and apply advanced risk management strategies to maximize returns. Perfect for both seasoned investors and those new to the market, this ebook provides actionable insights and real-world case studies to help you navigate and succeed in the dynamic world of emerging market ...

Are you tired of making mistakes, earning less, or not hitting your daily or monthly targets because of employing average techniques? Are you ready to take your game a notch higher and learn new advanced strategies, secrets, and tips to improve your winning probability and make more money? If so, you’ve come to the right place.

On May 6, 2010, financial markets around the world tumbled simultaneously and without warning. In the span of five minutes, a trillion dollars of valuation was lost. The Flash Crash, as it became known, represented the fastest drop in market history. When share values rebounded less than half an hour later, experts around the globe were left perplexed. What had they just witnessed? Navinder Singh Sarao hardly seemed like a man who would shake the world's financial markets to their core.

Dive into the rich tapestry of Northern Commerce, where tradition meets the modern market in an engaging blend of wisdom and practicality. This powerful eBook addresses the heart and soul of cultural entrepreneurship, focusing on the intricate Inuit craftsmanship that has stood the test of time. From the pristine landscapes of the North comes an artisan tale of survival, creativity, and business ingenuity. Begin your journey with a tribute to the ancestral heritage and skilled artistry of Inuit culture, exploring how these principles can shape successful enterprise in today's dynamic ...

This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing listeners with much needed context, frameworks and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner.

"Blueprint for Building a Successful Brand" by Arthur Harrison is an essential guide for creators, influencers, startups, and businesses aiming to navigate the complex world of brand-building in the digital age. This book provides listeners with actionable insights into crafting a compelling brand identity, positioning themselves in a competitive market, and creating meaningful connections with their audiences.

Wouldn't you like to take your business adventures to the next level and engage the highest-spending demographic on the planet? Seventy-seven percent of Snapchat's users are over 18, with 25-to-34-year-olds making up 26% of Snapchat's audience. This demographic is widely overlooked by brands' social media policies. Many businesses are missing the mark with Snapchat because they simply don't understand the wide array of demographics on this platform.

Embark on the thrilling quest of global entrepreneurship, your heart aflame with daring ambition and your vision reaching beyond borders. Imagine having a compass—an instrument that turns the intricate labyrinths of this journey into a navigable path. Conquering the Globe: Navigating Success Through Strategic Global Entrepreneurship, the second volume in the ten-book Be A Unicorn series by Patrick H. Perrine, is exactly that compass—a guiding beacon radiating wisdom and inspiration for your voyage. This riveting guidebook is more than just a repository of insights—it’s a formidable ...

"Global Reach: Building a Successful B2B Business" is an essential guide for entrepreneurs and business leaders aiming to expand their operations into the international market, with a special focus on businesses based in France. This comprehensive book navigates through the complexities of establishing and growing a Business-to-Business (B2B) company on a global scale, offering a wealth of practical insights, strategies, and actionable steps. Beginning with a detailed outline of the global B2B landscape, the book delves into the advantages of starting a B2B enterprise in France, ...

Attention: Don't feel overwhelmed and uncertain when buying a car? This first book of the series teaches you the basics of retail car buying and prepares you for the next step in become an expert. Don't be taken advantage of by dealerships and salespeople who seem more interested in their commission than your best interests. It’s time to take control of the car-buying process with insider knowledge that will empower you to make the smartest decisions, while preparing you to grasp the difference in retail and wholesale car buying. Which is what the next volume ( Car Auctions 101) covers.

This book is all about helping you tap into new markets to reach millions of new potential customers fast. Everything I share in this audiobook is based on my 20+ years of digital marketing experience, my consulting work for international clients, and, last but not least, my own experience running multiple highly successful ecommmerce businesses.

Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages - such as a home base that often accounts for 30 to 50 percent of their revenues - multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base.

International Marketing in 100 Minutes In sprint with fun to the point for all Long distance for all is out! Our time is characterised by speed, speediness and breathtaking progress. In-depth knowledge is increasingly reserved for specialists. The number of complex texts on the subject of international marketing is overwhelming. This book is different: with 100 pages, it is condensed to the point and written in an extremely accessible way. It is aimed at interested young people, students of all fields of study, people in practice, entrepreneurs and anyone who wants to keep an eye on the big...

If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have five powerful marketing resources you can use right now to get big-brand results at low cost or no cost at all. Step One: Shift your mindset. International branding expert Brenda Bence has created the ultimate guide to branding on a tight budget. From scratch - and with almost empty pockets - Brenda used inventive, low-cost methods to build her own international brand.