Global Marketing

Counter-Cola charts the history of one of the world's most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations-liberal, developmentalist, neoliberal - of the 20th and 21st centuries. A story of global capitalism, it is not without contest.

This revised and updated edition of Inside the House of Money lifts the veil on the typically opaque world of hedge funds, offering a rare glimpse at how today's highest-paid money managers approach their craft. Now with new commentary, author Steve Drobny takes you even further into the hedge fund industry. He demystifies how these star traders make billions for their well-heeled investors, revealing their theories, strategies, and approaches to markets.

Endless regulations. Unrelenting scrutiny. In the high-stakes world of Anti-Money Laundering, success demands more than compliance - it requires strategy. BSA Officers and AML professionals face an ever-changing landscape of regulations, audits, and enforcement actions. With the weight of compliance resting on their shoulders, they must navigate complex laws, satisfy leadership demands, and protect their institutions from financial crimes - all while staying ahead of ever-evolving threats. Without a structured approach, the pressure can be overwhelming, leaving many compliance teams ...

Author and veteran trader Troy Noonan draws on his decades-long career spent in the trenches of the foreign currency markets to outline the exact path that new forex traders should take. The book presents insights distilled from thousands of trades on the global forex markets, including guidance on technical and fundamental analysis, interpreting charts, and mastering the psychology of successful forex traders.

This book explores how interconnected our world has become and how quickly one event can ripple across continents. The story begins with a single spark on distant shores, setting off a chain reaction through international markets. As tariff wars escalate, industries and consumers everywhere feel the strain, revealing the fragile ties binding global economies. Geopolitical tensions add fuel to the fire, turning economic skirmishes into full-blown crises. The roots of inflation are traced back to these conflicts, exposing how hidden forces quietly erode purchasing power. Recession emerges not...

What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing?

Unlock the secrets of thriving in today’s dynamic global environment with "Global Markets Unlocked," the definitive guide for investors seeking to navigate the diverse and complex landscape of emerging markets. If you’re looking to broaden your investment horizons and capitalize on the next wave of economic growth, this book is your compass. Step into the world of emerging markets, where opportunities and challenges abound. Understand not just the what, but the why—why emerging markets are not to be overlooked by savvy investors and what risks and rewards they present. "Global Markets...

On May 6, 2010, financial markets around the world tumbled simultaneously and without warning. In the span of five minutes, a trillion dollars of valuation was lost. The Flash Crash, as it became known, represented the fastest drop in market history. When share values rebounded less than half an hour later, experts around the globe were left perplexed. A real-life financial thriller, Flash Crash uncovers the remarkable, behind-the-scenes narrative of a mystifying market crash, a globe-spanning investigation into international fraud, and the man at the center of them both.

The Travels of a T-Shirt in the Global Economy is a critically acclaimed narrative that illuminates the globalization debates and reveals the key factors to success in global business. Tracing a T-shirt's life story from a Texas cotton field to a Chinese factory and back to a US storefront before arriving at the used clothing market in Africa, the book uncovers the political and economic forces at work in the global economy.

China's growing role in the global economy is showing no sign of retreat. Indeed, recent events have only increased China's influence - to the point where China is poised to edge out the United States and take the lead. For investors like you, this tectonic shift poses difficult challenges - along with tremendous opportunities. In China's Rise and the New Age of Gold, one of the 21st century's top economic experts, Stephen Leeb, lays out his compelling argument that explosive gains in gold lie ahead.

Bitcoin isn’t random—it’s rigged by structure. Mainstream finance says Bitcoin is chaos. Crypto influencers offer astrology disguised as insight. Neither is true. Signal Over Noise: The Cheat Code for Bitcoin’s Price reveals the hidden system driving Bitcoin's market cycles—and shows you how to track it in real time. This isn’t about hype or prediction. It’s about positioning. With ruthless clarity and zero fluff, this book demolishes the myth of unpredictability and replaces it with a hard-edged framework built around three pillars: global liquidity, derivatives risk, and ...

📉 Trade wars. Tariffs. Geopolitical uncertainty. Investors today face a radically altered landscape—one where protectionist policies and fractured global supply chains are rewriting the rules of the game. This groundbreaking guide delivers a comprehensive roadmap to help investors profit in an era defined by tariffs, trade fragmentation, and policy shocks. From the historical roots of protectionism to the intricate dynamics of modern trade wars, this book unpacks the economic forces shaping today’s markets—and the strategies needed to thrive within them.🔍 Inside, you'll discover...

Today, brands have become even more important than the products they represent: Their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition.

Are you ready to take your social media accounts to the next level for your business or personal brand? Not sure how to turn you social media audience into customers? Are you ready to build an insanely loyal following that you will keep forever? If so, keep listening.... Networking online is key when it comes to building an online business. And what’s a better place to market and advertise when people are spending more than two hours on social media?

New for 2023! Bring your business to new heights with this comprehensive guidebook on utilizing social media to promote your brand and increase revenue!

Explore the untapped potential of the world's most intriguing elements in "Earth's Elements of Power." This compelling eBook delves into the critical role rare earth minerals play in our modern society and their significant impact on global politics and technology. From the smartphones in our hands to the electric vehicles on our roads, rare earth elements are the unsung heroes driving technological advancement and economic power. Journey through the history and science of these vital resources, uncovering their geological roots and marveling at the complex extraction and processing ...

INTRODUCTION: “You have to learn the rules of the game. And then you have to play better than anyone else. --------Albert Einstein To simply put, leverage in business during this digital transformation era involves the deployment of technology, platforms, and digital strategies to achieve exponential growth and efficiency with relatively minimal input compared to traditional business models. In my other book on: “DIGITAL ENTREPRENEURSHIP SKILLS FOR THE 21ST CENTURY ENTREPRENEURS”, I narrated my social business ordeal from total obscurity from 1997 to 2014. For a period of almost 17 ...

MERCADOTECNIA GLOBAL EN UN MUNDO SIN FRONTERAS La Mercadotecnia es una actividad que sea convertido en un factor estratégico para los negocios, se asume como un factor “factor estratégico” por que integra el conjunto de acciones que garantizan que el producto o servicio que una empresa ofrece al mercado sea de las preferencias de los consumidores, lo que genera competitividad. Esta obra ofrece tres caminos para encontrar puntos de coincidencia en un ambiente académico que se crea y se recrea en las instituciones educativas y que es de utilidad para los profesionales de la ...

Updated Jan 2025 What is an Author’s Online Presence? Are you being told you need an author platform or an online presence but don’t know what the heck that is? Tired of wasting valuable writing time trying to figure things out by yourself? You have come to the right place. The Author’s On-Line Presence is a clear primer covering the topic of an author’s platform and how to use it in language that will have you feeling confident of your abilities. It will start you on the road to finding readers for your work as well as how to effectively communicate with them. Barb Drozdowich is ...

The Market in Global International Society tracks the idea and practice of the market through both modern and premodern times, and its evolution as a primary institution in international relations over the past two centuries. It develops a new approach to understanding the relationship between the market and other social and political institutions of global international society.