Global Marketing

Art today is defined by its relationship to money as never before. Prices of living artists' works have been driven to unprecedented heights, conventional boundaries within the art world have collapsed, and artists now think ever more strategically about how to advance their careers. Artists no longer simply make art, but package, sell, and brand it. Noah Horowitz exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it's headed.

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

China's growing role in the global economy is showing no sign of retreat. Indeed, recent events have only increased China's influence - to the point where China is poised to edge out the United States and take the lead. For investors like you, this tectonic shift poses difficult challenges - along with tremendous opportunities. In China's Rise and the New Age of Gold, one of the 21st century's top economic experts, Stephen Leeb, lays out his compelling argument that explosive gains in gold lie ahead.

What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing?

Every sign points to a collapsing worldwide population by the end of this century. In his new book Dennis Marx uses statistical and evolutionary analysis to show… That the population explosion of the 20th century has turned into the population implosion of the 21st century That worldwide human fertility is falling Humans are currently evolving exponentially faster than at any time in the past How these new trends will effect business, politics and culture. How business and investment practices can best take advantage of these trends. By examining the demographic details across the globe, ...

This book explores how interconnected our world has become and how quickly one event can ripple across continents. The story begins with a single spark on distant shores, setting off a chain reaction through international markets. As tariff wars escalate, industries and consumers everywhere feel the strain, revealing the fragile ties binding global economies. Geopolitical tensions add fuel to the fire, turning economic skirmishes into full-blown crises. The roots of inflation are traced back to these conflicts, exposing how hidden forces quietly erode purchasing power. Recession emerges not...

Explore the untapped potential of the world's most intriguing elements in "Earth's Elements of Power." This compelling eBook delves into the critical role rare earth minerals play in our modern society and their significant impact on global politics and technology. From the smartphones in our hands to the electric vehicles on our roads, rare earth elements are the unsung heroes driving technological advancement and economic power. Journey through the history and science of these vital resources, uncovering their geological roots and marveling at the complex extraction and processing ...

Counter-Cola charts the history of one of the world's most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations-liberal, developmentalist, neoliberal - of the 20th and 21st centuries. A story of global capitalism, it is not without contest.

Unlock the secrets of thriving in today’s dynamic global environment with "Global Markets Unlocked," the definitive guide for investors seeking to navigate the diverse and complex landscape of emerging markets. If you’re looking to broaden your investment horizons and capitalize on the next wave of economic growth, this book is your compass. Step into the world of emerging markets, where opportunities and challenges abound. Understand not just the what, but the why—why emerging markets are not to be overlooked by savvy investors and what risks and rewards they present. "Global Markets...

MERCADOTECNIA GLOBAL EN UN MUNDO SIN FRONTERAS La Mercadotecnia es una actividad que sea convertido en un factor estratégico para los negocios, se asume como un factor “factor estratégico” por que integra el conjunto de acciones que garantizan que el producto o servicio que una empresa ofrece al mercado sea de las preferencias de los consumidores, lo que genera competitividad. Esta obra ofrece tres caminos para encontrar puntos de coincidencia en un ambiente académico que se crea y se recrea en las instituciones educativas y que es de utilidad para los profesionales de la ...

On May 6, 2010, financial markets around the world tumbled simultaneously and without warning. In the span of five minutes, a trillion dollars of valuation was lost. The Flash Crash, as it became known, represented the fastest drop in market history. When share values rebounded less than half an hour later, experts around the globe were left perplexed. A real-life financial thriller, Flash Crash uncovers the remarkable, behind-the-scenes narrative of a mystifying market crash, a globe-spanning investigation into international fraud, and the man at the center of them both.

While today’s business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior, markets, and organizations to address some of society’s most urgent challenges.

During the early stages of coronavirus, Amy Moudy Comeau, MBA, an award-winning and acclaimed marketing executive, began writing weekly emails to her Emory Healthcare marketing team every Friday, as a form of encouragement and support to get them through eight weeks of shelter-in-place, which turned into a three-year pandemic.

Bitcoin isn’t random—it’s rigged by structure. Mainstream finance says Bitcoin is chaos. Crypto influencers offer astrology disguised as insight. Neither is true. Signal Over Noise: The Cheat Code for Bitcoin’s Price reveals the hidden system driving Bitcoin's market cycles—and shows you how to track it in real time. This isn’t about hype or prediction. It’s about positioning. With ruthless clarity and zero fluff, this book demolishes the myth of unpredictability and replaces it with a hard-edged framework built around three pillars: global liquidity, derivatives risk, and ...

Today, brands have become even more important than the products they represent: Their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition.

INTRODUCTION: “You have to learn the rules of the game. And then you have to play better than anyone else. --------Albert Einstein To simply put, leverage in business during this digital transformation era involves the deployment of technology, platforms, and digital strategies to achieve exponential growth and efficiency with relatively minimal input compared to traditional business models. In my other book on: “DIGITAL ENTREPRENEURSHIP SKILLS FOR THE 21ST CENTURY ENTREPRENEURS”, I narrated my social business ordeal from total obscurity from 1997 to 2014. For a period of almost 17 ...

Updated Jan 2025 What is an Author’s Online Presence? Are you being told you need an author platform or an online presence but don’t know what the heck that is? Tired of wasting valuable writing time trying to figure things out by yourself? You have come to the right place. The Author’s On-Line Presence is a clear primer covering the topic of an author’s platform and how to use it in language that will have you feeling confident of your abilities. It will start you on the road to finding readers for your work as well as how to effectively communicate with them. Barb Drozdowich is ...

📉 Trade wars. Tariffs. Geopolitical uncertainty. Investors today face a radically altered landscape—one where protectionist policies and fractured global supply chains are rewriting the rules of the game. This groundbreaking guide delivers a comprehensive roadmap to help investors profit in an era defined by tariffs, trade fragmentation, and policy shocks. From the historical roots of protectionism to the intricate dynamics of modern trade wars, this book unpacks the economic forces shaping today’s markets—and the strategies needed to thrive within them.🔍 Inside, you'll discover...

While globalization is not a perfect economic system, it has been overwhelmingly beneficial to the world. According to Thomas Friedman, the “Golden Straightjacket” of market capitalism benefits you the more you tighten it (Lexus and Olive Tree). The system promotes competition and rewards those who work the hardest with a better standard of living. Still, Noreena Hertz, in The Silent Takeover, focused on the negatives of the system, arguing that it drowns democracy and leaves too many people in the hole of poverty. In addition, author Paul Blustein focused on the complexity of the ...

Bestselling author, international speaker, and online marketing strategist Connie Ragen Green teaches her step by step method for writing and self-publishing a full length book within the next four to six weeks. Having done this a dozen times since 2010, she is uniquely qualified to share her knowledge and expertise with you on this topic.