Global Communication

The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction, and your income potential if your boss, colleagues, and customers felt the same about YOU? How YOU Are Like Shampoo guides you step-by-step through proven corporate branding techniques never before adapted to personal use.

The businesspersons' toolkit to get from zero to global. In today's global business reality, the ability to work across cultures is key to teamwork and productivity. The Culture Solution is the book to provide businesspeople with a step-by-step system to manage and recognise for themselves the cultural factors that affect international relationships and global partnerships.