Global Communication

In the fifth edition of his best-selling Very Short Introduction work, Manfred B. Steger considers the major dimensions of globalization: economic, political, cultural, ideological, and ecological. He looks at its causes and effects, and engages with the hotly contested question of whether globalization is, ultimately, a good or a bad thing.

Great brands aren’t great by accident! It’s only because of proven processes put in place by good, strategic marketers that the best brands make millions. And every brand – whether corporate, product, service, or personal – can follow that same process to not only survive but thrive during economic ups and downs. International branding expert, senior executive coach, and award-winning author Brenda Bence should know. Prior to starting her own company, Brand Development Associates Int’l, Ltd., she worked for Fortune 100 companies on four different continents, managing many of the ...