Global Communication

Globalization means that we need to be prepared to interact with people from a wide range of cultures. But it's impossible to learn the particular customs and traits of every culture you might regularly come into contact with. Cultural Intelligence teaches techniques that will allow you to function effectively in any culture. Instead of providing a laundry list of culturally specific dos and don'ts, Thomas and Inkson show how to pay attention in a mindful and creative way to cues in cross-cultural situations.

In the fifth edition of his best-selling Very Short Introduction work, Manfred B. Steger considers the major dimensions of globalization: economic, political, cultural, ideological, and ecological. He looks at its causes and effects, and engages with the hotly contested question of whether globalization is, ultimately, a good or a bad thing.

Great brands aren’t great by accident! It’s only because of proven processes put in place by good, strategic marketers that the best brands make millions. And every brand – whether corporate, product, service, or personal – can follow that same process to not only survive but thrive during economic ups and downs. International branding expert, senior executive coach, and award-winning author Brenda Bence should know. Prior to starting her own company, Brand Development Associates Int’l, Ltd., she worked for Fortune 100 companies on four different continents, managing many of the ...

In our increasingly interconnected world, effective communication is the formula for success in any industry. Whether you’re speaking in public, writing an email, or navigating an important negotiation, how you present yourself through language is all-important in today's global business world. In How to Communicate Effectively with Anyone, Anywhere, two New York University professors reveal a new approach to global communication across key performance areas, including effective emailing, public speaking, and negotiation.

Learn how millionaires started from scratch and made their business bloom! The responses to independent company issues today can't be understood by advanced educations, preparing, or cash - however just by you. About everybody harbors a mystery fantasy about beginning or owning a business. Actually, a million organizations start in the United States each year. A considerable lot of them come up short, yet enough succeed so independent ventures are presently adding a large number of occupations to the economy while the Fortune 500 organizations are really losing positions.