Global Communication

Marketing: Principles and Practice, 5th edition “The Standard Work of Holistic Marketing”: Phil Kotler This updated and expanded 5th edition of this classic, voted one of the best marketing books in the world by Domendos.com, provides a comprehensive grounding in marketing and strategic marketing management. The book provides an easy-to-understand overview of the latest developments including metaverse and AI. This edition has also been enriched with up-to-date company case studies that show how tools and strategies are applied in practice. In addition, this standard work of holistic ...

What is supposed to be love in those rare moments actually feels more like pain. You’re supposed to be happy and, on the outside, everything looks good, but the truth is deep down inside you are wondering if it will last. What do you do when the love fades, when the commitment wavers and when you’re not sure if you will stay in a relationship? How do you endure the challenges of the heart and the feelings of frustration that makes you want to quit? How do you get through the hurtful emotions, the resentment and the fears that hold you hostage? How do you stop replaying the disappointing...

International Marketing: Principles and Practice. A management-oriented approach This innovative book provides a comprehensive introduction to international marketing and strategic marketing management. The book offers a clear and easy-to-understand overview of the latest developments in international marketing - in all aspects. The most important theoretical aspects are explained in an easily accessible way to facilitate the transfer of this knowledge into real decision-making situations. In addition, the book not only integrates all relevant aspects of international strategic and ...

Great brands aren’t great by accident! It’s only because of proven processes put in place by good, strategic marketers that the best brands make millions. And every brand – whether corporate, product, service, or personal – can follow that same process to not only survive but thrive during economic ups and downs. International branding expert, senior executive coach, and award-winning author Brenda Bence should know. Prior to starting her own company, Brand Development Associates Int’l, Ltd., she worked for Fortune 100 companies on four different continents, managing many of the ...

In an era when people and money are flowing fast across international boundaries, physically and virtually, culture crashes have become increasingly frequent, says international business consultant Michael Landers. A culture crash is what happens when someone unwittingly offends, frustrates or mystifies a person from a different culture. This can lead to lost business, hurt feelings, damaged relationships, even international incidents.

This is the story of the development of CNN and its global news satellite network that revolutionized the world, toppling governments, and competing with state-run media. Author Sid Pike worked directly with Ted Turner and negotiated the contracts that made this global media empire that changed the world.

This book is written for global leaders who speak English as a second language. Organizations with diverse workforces can use this book as a learning and development strategy reference to improve diversity, productivity, and profitability.

¿Quieres recuperar a tu ex pareja? ¿Te interesa usar las ventajas de la psicología inversa para enamorar y conquistar a la chica que tanto deseas? Te enseñaremos a hacer uso de esta potente herramienta psicológica para recuperar al hombre o mujer que tanto quieres. No es necesario hacer hechizos ni preparar pociones mágicas. Usar de manera adecuada la psicología inversa te ayudará a persuadirla y mantenerla interesada en ti. Imagina tener la capacidad de aplicar técnicas efectivas y lograr que esa persona que tanto amas vuela a ti.

Ser una persona empática no es fácil, pero, una vez que entiendes tus fortalezas y las usas adecuadamente, la vida será mucho más plena y significativa para ti. Las personas empáticas pueden sentirse como si estuvieran atrapadas en el lodo porque son muy sensibles. Sin embargo, si eres capaz de aprender a controlar tus emociones y a usarlas de forma que te beneficien a ti también, no solo a otras personas, puedes usar este don a tu favor.

If you are an executive who has worked long hours, risen to every challenge, and built a strong reputation for yourself, then why haven't you reached the highest levels of leadership? Here's a reality check: Your business achievements and functional skills alone aren't enough to help you get where you want to go. What's likely missing is a skill that the world's best corporate leaders have developed - mastery of the people side of the equation.You must become a leader that others want to work for. How do you do that? Let go of being an expert. Become a leader of experts.

Dis-Solving Conflict from Within presents a new paradigm for looking at conflict. Written by a professional mediator (and an occasional adventure motorcyclist), this book presents a mindfulness-based framework for understanding conflict, and more importantly, responding to conflict with strength, clarity, and ease as opposed to reacting to it with fear, avoidance, or aggression.

Employing a geocentric perspective, Herb Cohen shows you how others often see bargaining as an enriching social exchange akin to an art form. Then, by recounting his own colorful cross-cultural encounters, he takes you through the steps of this delicate dance. Afterwards, he provides a point-by-point analysis—ten tidbits and practical techniques—that you can use in reconciling all differences.

The Wireless World sets out a new research agenda for the history of international broadcasting, and for radio history more generally. It examines global and transnational histories of long-distance wireless broadcasting, combining perspectives from international history, media and cultural history, the history of technology, and sound studies. Bringing together their knowledge of a wide range of different countries, languages, and archives, the coauthors show how broadcasters and states deployed international broadcasting as a tool of international communication and persuasion.

The Forgotten Choice: Shift Your Inner Mindset, Shape Your Outer World is a step-by-step outline for dismantling self-limiting beliefs and behaviors. Packed with powerful case studies and unique perspectives, Bence demystifies the true culprits keeping your accomplishments at bay. And by embracing one crucial moment-by-moment decision, you’ll learn to shift out of negative attitudes and thoughts, leaving you feeling more confident and assured.

In today's global business reality, the ability to work across cultures is key to teamwork and productivity. The Culture Solution is the book to provide businesspeople a step-by-step system to manage and recognize for themselves the cultural factors that affect international relationships and global partnerships. Using the new method of cultural analysis created by Deirdre Mendez, international managers can solve problems and create cultural synergies that produce the most productive international teams, projects, and alliances.

If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have five powerful marketing resources you can use right now to get big-brand results at low cost or no cost at all. Step One: Shift your mindset. International branding expert Brenda Bence has created the ultimate guide to branding on a tight budget. From scratch - and with almost empty pockets - Brenda used inventive, low-cost methods to build her own international brand.

Communication is the foundation on which all human connection is built. According to one recent study, 86 percent of employees and executives listed poor communication skills as being the number one reason for workplace failure. Whether you need to convey your ideas well during a meeting, write a clear, concise email, or deal directly with customers, communication is key in every aspect of the workplace.

This audiobook will help you learn how to modulate your voice, use pauses for a dramatic effect, and make your speech sound powerful. This is a practical training manual for public-speaking skills. This audiobook is based on a tried-and-trusted method used in London drama schools for decades.

Perfunctory efforts to show investment in a business relationship don't cut it anymore. Business professionals working across national and cultural boundaries need to form authentic relationships that drive rapport, camaraderie, and optimal team performance—and Forging Bonds in a Global Workforce provides the most thorough and practical approach to date on this issue. Renowned academics in the field of intercultural relationship-building Andy Molinsky and Melissa Hahn deliver an easy-to-understand approach to help you supercharge your global relationship-building skills.

People are your greatest resource. They have the ability to hand over influence, wealth, and power to anyone. The greater your people resources, the fewer limitations you will have in life. Networking is the key to make all of your limitations disappear. The 40 Laws of Networking will teach you how to become a master networker, how to obtain unlimited people resources, how to become a global personal brand, and how to use it all to create as much influence, wealth, and power as your heart desires.