Global Career

World-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful work, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices.

In our increasingly interconnected world, effective communication is the formula for success in any industry. Whether you’re speaking in public, writing an email, or navigating an important negotiation, how you present yourself through language is all-important in today's global business world. In How to Communicate Effectively with Anyone, Anywhere, two New York University professors reveal a new approach to global communication across key performance areas, including effective emailing, public speaking, and negotiation.

Americans are generous with their pocketbooks, but trying to make a difference and actually making a difference are two different things. Where Am I Giving? by New York Times best-selling author Kelsey Timmerman takes you on a journey to meet people who will inspire you to live a purpose-filled, generous life and make the greatest impact you can through your career, time, consumer dollars, and donations.

Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision - from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this audiobook will help any business - from global mega-brands to boutique, small town stores - influence customers more effectively.

In a globalized world, where multinational companies have extensive power over millions of people, building positive organizational performance requires global leaders with virtues. Organizations, especially multinational ones, may be crucial engines of social and economic progress; global leaders' virtues and character strengths may be strong drivers of such an endeavor. Drawing on the Positive Organizational Scholarship movement, this book aims to provide a holistic approach to the virtues of leaders.

Kobe is one of the most well-loved and also most hated players in the game. Everything you need to know about basketball's greatest is in this book! Honor the memory of Kobe Bryant by learning about his amazing life! The tragic death of Kobe Bryant shocked the entire world. He was a household name, known and admired even by people who don't care much about basketball. Now is the perfect time to look back at his life and career. This book aims to provide a complete overview of Kobe Bryant's impressive career and the challenges that he had to overcome.

¿Y si tu trabajo fuera algo que esperas con ansias todos los días? ¿Algo que te excitara cada mañana? ¿Eres alguien que se siente realmente realizado con su carrera? Si eres algo así como el 53% de los estadounidenses que están descontentos con su lugar de trabajo, entonces la respuesta a la pregunta anterior es probablemente un “no”.

In 2010, Bruce Poon Tip shut down his human resources department. After building G Adventures from his garage into the world’s largest adventure travel company with over 1,500 employees around the world, it was a controversial decision. Poon Tip is a sought-after speaker whose unconventional management practices have helped him build an adventure travel company with $200 million in revenue and consistent and unprecedented growth for over two decades.

E se você pudesse conversar com empreendedores fabulosos, nomes por trás da Apple, Spotify, Nike, Google, ou de negócios disruptivos como Airbnb, Xapo, Twitter? Saber como começaram, onde erraram, qual foi o ponto da virada? Fundador do LinkedIn, Reid Hoffman entrevistou essas pessoas para entender o que as levou a criar suas empresas e conta neste audiolivro as melhores histórias, revelando o que é necessário para dar escala a qualquer negócio.

The Covid crisis has been a proving ground of sorts for business leaders, forcing them to adapt to new realities and unprecedented uncertainty. Leading through it has often been painful, but it’s also produced valuable lessons about rallying employees, navigating global pressures, and finding opportunity amid hardship. Leadership in Crisis profiles leaders of a range of business from auto giants like Telsa and General Motors to Moderna, the upstart that developed a Covid-19 vaccine, to a small grocery store in North Carolina.

Lean Manufacturing has long been an accepted practice in manufacturing environments. Leaner Manufacturing™ is the next generation that takes into account other process improvement tools and methodologies. Leaner Manufacturing™ also makes all the concepts easier to understand. Leaner Manufacturing ™ (LG) Manifesto SSD Global Solutions supports the following concepts in Lean Manufacturing applications: Maximize customer value by eliminating waste in the production process. Engage staff members and outside parties in ongoing enhancements and problem-solving initiatives.

This book is written for global leaders who speak English as a second language. Organizations with diverse workforces can use this book as a learning and development strategy reference to improve diversity, productivity, and profitability.

This book debunks the myth that leaders need to be creative like designers to apply design thinking. Applying design approaches and practices to organizational leadership is not just about its leaders becoming more creative. It is definitely not about the person at the top coming up with the grand answer. Design thinking starts with the 'pain point' related to the problem you are trying to solve. You get to the heart of the issue. It is a collaborative effort that neatly leads stakeholders and representatives affected by the problem to design novel leadership solutions that work.

Through interviews with successful product designers and inventors from around the world, and case studies of products from their local inception to their global success, The Future of Design will answer these important questions and provide a robust framework for activating innovative thinking that goes beyond Western approaches to creativity and innovation.

James Burstall runs one of the most successful TV production companies in the UK. But during his tenure at Argonon he has had to deal with a variety of existential crises. Through them all, he's managed to guide his team out the other side successfully. Whether it's been the credit crunch or terror attacks. Recessions. Natural disasters. Pandemics. The TV industry has felt the strain of these recurring events like all of us. And each time, James has put strategies in place in order to be prepared for the next time something like this happens. Now you can be prepared as well.

This book brings unique perspectives to this key debate by exploring the history of green entrepreneurship since the nineteenth century, and its spread globally in industries including renewable energy, organic food, natural beauty, ecotourism, recycling, architecture, and finance. The book uses the lens of the extraordinary and often eccentric men and women who defied convention and imagined that business could help save the planet, rather than consume it. The social and religious beliefs that drove many of these individuals are explored.

¿Cuánto tiempo más permanecerás en un trabajo que odias, desperdiciando tus habilidades, tu potencial y tu vida? Odias tu trabajo. Lo Odias con O mayúscula. Cada mañana de trabajo es una lucha. Arrastras los pies en el dormitorio, esperas un atasco de tráfico para pasar unos preciosos minutos extra lejos de la oficina. En el trabajo, miras el reloj cada cinco minutos, soñando con que el tiempo pasa más rápido.

This book explores the full power of the Material Adverse Change clause and today's M&A in general. You'll dig into the real causes of M&A failure and discover the traits and practices that lead to poor results as you learn how to avoid these common mistakes and drive more successful deals. Recent case studies highlight common mistakes made - and propagated - by otherwise intelligent people, so you can identify and eliminate these practices within your own organization.

Did you know that 97% of startups fail in their quest for global funding? "Cross-Border Capital Quest: A Startup's Journey to Global Funding" is not just a book; it's a roadmap to being part of the triumphant 3%.

This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing listeners with much needed context, frameworks and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner.