Global Business

Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision - from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this audiobook will help any business - from global mega-brands to boutique, small town stores - influence customers more effectively.

Understand the greatest books in economics with the latest volume in the best-selling 50 Classics series. From Karl Marx to Naomi Klein, from The Wealth of Nations to Piketty's Capital, here are the 50 most important titles on finance and world economy distilled. 50 Economics Classics considers the legacy of some of the great names including Ricardo, Keynes, Malthus and Friedman and highlights the work of newer writers including Piketty, Luigi Zingales and Enrico Moretti.

Are you looking for a side hustle that’s flexible, profitable, and doesn’t require years of experience or thousands of dollars to start? Easy Car Flipping 101: The Ultimate Side Hustle is your step-by-step guide to breaking into the exciting, high-reward world of car flipping. Imagine buying used cars at a fraction of their value, making a few smart upgrades, and reselling them for a significant profit—all while working on your own schedule. Whether you’re a car enthusiast or simply someone looking to earn extra income, this book has everything you need to know to get started.

A obra clássica sobre pensamento sistêmico, fundamental para a resolução de problemas de qualquer escala. Uma audição essencial para líderes, executivos e dirigentes, mas também para todos que se preocupam com o futuro da humanidade e do planeta.

The tilt (tilt): 1. The shift in business and economic power from countries of the north to the fast-developing markets and economies of the south - not only China, India and Brazil, but also the Middle East and parts of Africa. 2. The result of unstoppable forces, including the volatile global financial system, digitization, the rise of state capitalism and a new global middle class that is both youthful and urban- forces by which industries and economies rapidly emerge and change the global playing field.

In today's global business reality, the ability to work across cultures is key to teamwork and productivity. The Culture Solution is the book to provide businesspeople a step-by-step system to manage and recognize for themselves the cultural factors that affect international relationships and global partnerships. Using the new method of cultural analysis created by Deirdre Mendez, international managers can solve problems and create cultural synergies that produce the most productive international teams, projects, and alliances.

Our world is constantly buffeted by new and dramatic changes we can't fully grasp. No one is fully prepared for the challenges, crises, and risks that lie ahead. The Extreme Future is a blueprint for what's next and how to navigate these changes.

Are you sitting at home dreaming of a better future? Of course, everyone does that, but most don’t bother to get off their sofa and take action. But you’re different, right? You want to live an extraordinary life and be financially secure. You’ve come to the right place! A Teenager’s Guide on How to Get Rich is your one-stop guide to precisely what it says on the tin: learning how to line your bank account with cash and be comfortable for the rest of your days. After all, anyone can become rich.

Discover the ultimate, field-tested guide to managing people effectively in any situation. Success in your personal life and professional career, more often than not, depends entirely on your people management skills. In this comprehensive, yet concise step-by-step guide, Rory Sullivan brings his vast and successful experience in management to bear and shows you exactly how to get your employees, colleagues and bosses to give their best to help successfully achieve proven results in your role as a manager.

In The Smartest Places on Earth, van Agtmael and Bakker present a truly hopeful and inspiring investigation into the emerging sources of a new era of competitiveness for America and Europe that are coming from unlikely places - those cities and areas once known as "rustbelts" that have, from an economic perspective, been written off.

A powerful book that shows the step-by-step evolution of a new kind of global technology powerhouse, The Lenovo Way is an indispensable guide for leaders and managers who deal with strategy, innovation, branding, and HR at any kind of company. It also tells the remarkable story of how two women from very different backgrounds rose to become leaders in Lenovo's journey to the top.

Practical ideas, tools, and tips for managing yourself, collaborating with others, and leading other people when working in remote, virtual, and hybrid teams, and when working from home. Based on the latest research and over 25 years’ experience training over 100,000 people in remote and virtual working with over 400 leading organizations around the world. Includes the latest learning from the COVID period global mass experiment in remote working.

For executives leading their organizations through change and growth Mindshifting provides a powerful tool kit. The book guides you through the seven attentional shifts a leader has to make, providing a logical framework for you to move from managing one's self to leading large organizations.

Tailored specifically for Black women, this comprehensive guide addresses the unique financial challenges and opportunities they face, providing practical tools and insights for economic empowerment.

Branding Queens is a must-listen for any ambitious businessperson, especially a woman who wants to learn from the success of twenty women entrepreneurs who built iconic brands beloved by millions of customers. These self-made women defied the odds and persevered in a male-dominated business world to create enduring brand dynasties based on exceptional quality and services.

Gender inequality in the fields of education, law, employment and wages lead to incalculable social and political disparities. These disparities in turn give rise to endemic poverty and violence, to individual frustration, social instability, and cultural disaffection. When women are deprived of their rights, economies are eroded, democracies weakened, and the fabric of societies radically undermined. This pioneering book shows, once and for all, the direct correlation between the freedoms given to women and the prosperity enjoyed by all.

In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second, or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders.

Justin Breen considers himself a results guy; he’s great at making things happen, but not so great at generating awesome ideas. But that hasn’t stopped him from creating an epic business and life! What Breen lacks in idea generation, he makes up for in his ability to recognize when an amazing idea is presented to him. The concepts that rule his life and success evolved from conversations with innovators. Learn the 30 transformational ideas Breen has gathered from some of the world’s top business leaders. Each chapter concludes with simplified takeaways.

"Borderless Ambition" is your passport to global entrepreneurship, condensed into a comprehensive guide for conquering the international market. Explore geopolitical trends in Chapter 1, identifying opportunities and threats beyond borders. In Chapter 2, craft a universally resonant brand, balancing cultural sensitivity and digital prowess. Chapter 3 guides you in creating a cross-cultural value proposition, setting you apart in the global market. Navigate international waters with analytics in Chapter 4, making informed and strategic decisions. Chapter 5 transforms cultural intelligence ...

Flipping the Switch is the story of Cole and Guillaume, two guys who left their respective home countries of America and France to move to China and start a business. After a chance meeting, they saw an opportunity to disrupt the lighting market with LED technology. Leveraging their sales, marketing, product development, and manufacturing experience in both Western and Chinese markets, together they bootstrapped an innovative brand. They made every mistake under the sun but somehow failed their way to success. And now they’re teaching others to do the same.