Global Business

From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier ‘way-of-life’ brands in the world, trusted and enjoyed by many millions of people. In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals.

What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing?

Start with the Vision introduces a powerful planning process called the six-step process that will help any person or team navigate change, create solutions, and develop an actionable plan. A person can take any challenge or opportunity and use the six-step process to create a clear path forward. When challenges arise, most people start with the problem, which is the exact wrong place to start. Instead, the six-step process will shift the focus away from the problem to the best starting point – the vision!

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

Today’s 21st-century leaders face tremendous pressure in an increasingly complex and fast-changing world, where traditional leadership models have become obsolete. To transform and transcend these challenges a new type of leadership is essential. The solution? Systems Inspired Leadership (SIL): a powerful alternative for innovative leaders. Instead of an outmoded and ineffective top-down, leader-knows-all style that results in stress, pressure, and anxiety, SIL offers a fresh proven approach for achieving optimal results for your organization.

In an era where the foundational elements of business are being disrupted, Essential emerges as a crucial guide for leaders navigating the profound changes reshaping industries and markets worldwide. This book, penned by a team of seasoned business and leadership strategists, offers a radical and necessary perspective on management transformation, emphasizing the importance of human-centered leadership in meeting the full potential of the technology age.

From a long-time Alibaba executive and former special assistant to Jack Ma, this is the first book to articulate how Alibaba's unique culture and “tai chi” management principles are providing a business and economic development model for the rest of the world.

What can you learn from the most successful companies in the world? The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today.

Taking the Cape Off shares Fire Chief Pat Kenny's journey to overcome his perceived failure as a leader in his most cherished duty, that of being a protector. His "Cape" failed to protect his 20-year-old son Sean from dying by suicide after a lifelong battle with mental illness. His anguish was complicated by his role as the leader of a fire department.

Unlock the Freedom to Live Life on Your Terms Are you dreaming of working remotely, traveling the world, and achieving financial independence—but don’t know where to start? The Black Nomad Blueprint is your step-by-step guide to building a lifestyle rooted in freedom, intention, and empowerment—crafted especially for women of color ready to claim their space in the global landscape. Written with heart, clarity, and real-world experience, this book walks you through how to: Land remote work or create your own online income streams Choose the best destinations for safety, community, and...

Unlock the Secrets to Global Tax Success: Master International Tax Laws and Propel Your Business Forward! Are you ready to conquer the world of international taxation and elevate your business to new heights? Dive into "Global Tax Mastery: Navigating International Tax Laws for Business Success," a comprehensive guide designed to empower business owners, financial professionals, and entrepreneurs with the essential knowledge and strategies to navigate the complexities of global tax laws. Discover the transformative power of understanding international taxation. This guide is meticulously ...

For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was “Big Blue”—an icon. And yet over the years, IBM has gone through both failure and success. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative history, James Cortada tells the story of one of the most influential American companies of the last century.

Managers want to know how to lead virtually, how to keep their teams motivated, and how to keep employees productive. Providing compelling, evidence-based answers to these issues, Remote Work Revolution is essential for navigating the enduring challenges teams and managers face. Filled with specific actionable steps and interactive tools, this timely book will help team members deliver results previously out of reach. Employees will be able to break through routine norms to successfully use remote work to benefit themselves, their groups, and ultimately their organizations.

What's Wrong with China is the widely anticipated follow-up to Paul Midler's Poorly Made in China, an expose of China manufacturing practices. Applying a wider lens in this account, he reveals many of the deep problems affecting Chinese society as a whole. Once again, Midler delivers the goods by rejecting commonly held notions, breaking down old myths, and providing fresh explanations of lesser-understood cultural phenomena.

¿Estas harto de siempre caer en lo mismo, una y otra vez? y no poder de una buena vez acabar con el ciclo sin fin en tu relación tóxica…entonces este libro es para ti.

In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook, and Twitter combined. Alibaba, now the world's largest ecommerce company, mostly escaped Western notice for over 10 years, while building a customer base larger than Amazon's and handling the bulk of ecommerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?

Most managers already know that cultural differences are important when they're dealing with business partners from other countries. They understand that the current business environment is increasingly global. What today’s managers don’t fully get is that they must learn and use global management skills in every interaction they have. With this book, managers will be able to make sense of common situations that they do not understand.They will be able to recognize, assess, react to, and solve complex management situations where diverse styles, personalities, and cultures are in play.

The rising unhappiness that leaders didn’t see. That’s because while leaders pay close attention to measures like GDP or unemployment, almost none of them track their citizens’ well-being. The implications of this blind spot are significant and far-reaching—leaders missed the citizen unhappiness that triggered events ranging from the Arab uprisings to Brexit to the election of Donald Trump. What are they going to miss next?

In From Ideas to Impact, Michael Sheldrick delivers an inspiring and insightful discussion on how to implement social impact by driving policy change.

About the Book: In today's highly competitive market, it is important for supermarkets to have effective marketing strategies in place to promote their products and stand out from their competitors. This book provides a comprehensive guide on the various marketing practices followed by leading supermarkets around the world, such as ASDA, Walmart, TESCO, Coles, Shawpno, and Sainsbury. The book covers topics such as product pricing, promotional strategies, customer segmentation, social media marketing, and much more. It also provides practical advice on how to reduce fixed and operating costs...