Global Business Management

Contending with the 24/7 news cycle and an endless barrage of choices and information has stymied leadership and decision-making strategies. The broad-based reaction to this chaotic, unmanageable assault has been to retrench, and to focus on immediate, controllable decisions. In the process, we lose sight of the horizon. More dangerous still, is the shift we've seen from value creation to wealth creation, in a transaction-based society in which the "deal" is more important than the value it drives or the relationships it is based on.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed best seller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

In 2019, there were about 1.3 million active-duty personnel, less than one-half of 1 percent of the U.S. population. The Army is the largest U.S. military service, followed by the Navy, Air Force, Marine Corps, and Coast Guard. The Space Force became its own branch of the Armed Services in 2019. When the draft ended in 1973, women represented just 2 percent of the enlisted forces and 8 percent of the officer corps. Today, those numbers are 16 percent and 19 percent, respectively, a significant increase over the past half century. COMPLICATED ALLIANCES is an anthology where nine women ...

Learn the 25 keys to doing business on an international scale, from foreign exchange risks to import/export duties with this program from The New York Times Pocket MBA Series.