Global Business Management

Combining his unique satire and sense of humor with remarkable true stories from every corner of the corporate world, you’ll join award-winning author and corporate leader A.D. Napier as he takes you on a witty and eye-opening journey into the realms of corporate BS, recounting both the brilliant and the baffling experiences he’s had working with Fortune 500 companies.

Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise.

During my research and writing, I was fortunate to discover managers in a variety of businesses who actually understand and practice the awesome power of dignifying and respecting the people who depend on the businesses for their livelihoods and on whom the businesses depend on for their existence - the perfect win-win. In addition, the profiled managers are totally convinced that dignity is the root cause of their firms' profitability and sustainability. I think you'll enjoy meeting them and profit from their insights.

Learn the 25 keys to doing business on an international scale, from foreign exchange risks to import/export duties with this program from The New York Times Pocket MBA Series.