Game Marketing

Indie Game Publishing is the essential guide for indie game developers seeking to put their game into the hands of players. Whether you decide to self-publish or find a publisher to partner with, this useful guide will take you through each step of the process and thoroughly prepare you for success. This revised edition has been redesigned and tailored specially for the audiobook listener. Hear from experienced developers and expert publishers how they successfully released their games.

A Step-by-Step Master Class in Indie Game Development, from the Creator of the Emmy® Winning Neverwinter Nights™ Honors for Don Daglow's From Dream to Delivery books: Winner, 2019 Independent Press Book Awards Winner, Kirkus Top 100 Indie Books of 2019 Finalist, 2020 Top Shelf Book Awards Finalist, Foreword INDIES Book of the Year Awards Finalist, National Indie Excellence Awards Finalist, Next Generation Indie Book Awards Finalist, Book Excellence Awards "Don Daglow has survived 40+ years creating games and always retained his positive attitude. Learn from the master." – Jeff Braun, ...

What if the mystery of market crashes stems from a simple but total misunderstanding of our own minds? Could everything we think we know about ourselves - intelligence and rationality versus emotion and irrationality - be wildly off the mark? Simply put: yes. With these words, Denise Shull introduces her radical - and supremely rational - approach to risk. Her vision stems from the indisputable fact that human beings can't make any decision at all without emotion and that emotion gets the first - and last - word when it comes to our perceptions and judgments.

Stuck in a "win-win versus win-lose" mind-set, most negotiators focus on the face-to-face process at the table. David Lax and James Sebenius urge bargainers to look beyond tactics at the table. Persuasive tactics are only the "first dimension" of the authors' path-breaking approach, developed from their decades of doing deals and analyzing great dealmakers.

Forget everything you've been taught about selling: forget the hard sell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about "sales skills", showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain you of energy and dignity.

Imagine a world where you are offered every job you seek; every business venture you undertake is successful; and every potential customer you approach buys your product. Now imagine that all of this can be achieved ethically and honestly. All you need is the help of one battle-tested guide, The Influence Game. Former Washington, DC lobbyist Stephanie Vance dispenses everything she's learned about effective (and, believe it or not, honest) persuasion.

The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers.

Packed with behind-the-peel stories, hard-earned lessons, and a few other surprises, Fans First teaches you how to stand out in your marketplace, drive explosive growth, and inspire fanatical loyalty.

In The Game Changing Attorney, marketing expert Michael Mogill takes you through the process of creating powerful visual content that connects emotionally with potential clients. You'll learn the value of differentiation and storytelling, while unlocking the keys to landing the best clients and highest-value cases.

Unlock the Hidden Key to Trading Success: Your Mindset In the fast-paced world of trading, success isn’t just about market strategies or mastering technical analysis—it’s about mastering yourself. In "The Trader’s Mindset: 21 Rules to Master Your Psychology and Win in the Trading Game", seasoned traders Apurva Parikh and Ravi Bhatt share their hard-earned wisdom from decades of navigating the highs and lows of the markets. Have you ever made emotional trades driven by fear, greed, or impatience? You’re not alone. Most traders struggle not because they lack knowledge, but because ...

The launch of ChatGPT in November 2022 threw the entire business world into disarray. Not many businesses were prepared for a technological shift that was so sudden and drastic. Moreover, similar to the early days of the World Wide Web, the Artificial Intelligence revolution also comes with a fair share of hype. The overwhelming developments in the field of Artificial Intelligence, coupled with the mushrooming of AI firms, tools, and platforms, are enough to baffle even the most astute marketing managers.

Without the right mindset recruiting, duplicating and rank advancing in network marketing seem daunting. We all have fears in life. We all have massive fears in network marketing. This book is based on a study from hundreds of network marketer's who gave the biggest fears that hold them back.

What if the mystery of market crashes stems from a simple but total misunderstanding of our own minds? Could everything we think we know about ourselves - intelligence and rationality versus emotion and irrationality - be wildly off the mark? Simply put: yes. With these words, Denise Shull introduces her radical - and supremely rational - approach to risk. Her vision stems from the indisputable fact that human beings can't make any decision at all without emotion and that emotion gets the first - and last - word when it comes to our perceptions and judgments.

"MBA ASAP is outstanding. John covers the foundations of sales, marketing, negotiation, strategy, and much more in the book. Additionally, he simplifies complex subjects so that anyone can grasp them." Sebastian R Cousins provides a comprehensive overview of business principles and practices. It’s a must-read for anyone looking to start their own business or advance their career in the business world. Business schools don't develop true leaders. Instead, they create themselves by acquiring the information, abilities, and experiences necessary for success. By reading this book, you can ...

Embark on an interstellar adventure like never before with "Unlocking RPG Design," the ultimate guide to creating and mastering the art of science fiction tabletop role-playing games! This exciting and comprehensive eBook will take you on a journey through time and space, equipping you with the tools and strategies to bring your RPG dreams to life. In "Unlocking RPG Design," you'll explore a wide variety of topics, spanning from finding your niche among sci-fi aficionados to crafting diverse and captivating species and cultures that populate your universe. Delve into the art of world-...

Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.

Best-selling author Ben Mezrich offers a gripping, beat-by-beat account of how a loosely affiliate group of private investors and internet trolls on a subreddit called WallStreetBets took down one of the biggest hedge funds on Wall Street, firing the first shot in a revolution that threatens to upend the establishment.

The Psychology of Sales delves into the intricate world of sales psychology, offering a comprehensive guide to understanding the human mind in the context of selling. This book explores the underlying principles and strategies that drive successful sales interactions, providing valuable insights for both seasoned professionals and newcomers to the field, from initiation to closing.

The Inner Game of Internet Marketing takes you on a journey to explore how to successfully navigate the waters of online marketing as an entrepreneur. Co-authors Connie Ragen Green and Geoff Hoff, both successful online marketers in their own right, share the way self confidence and creativity play a huge part in the way you will be able to change your life by coming online to build your business.

Decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with games. Perfect for marketing strategists, brand managers, and chief marketing officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.