Future Business

A step-by-step guide to reinventing youAre you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally.

Unlock the hidden power of pricing with The Profit Advantage! Pricing isn’t just a number; it’s the strongest lever for profitability and long-term growth. In this essential guide, you’ll learn how to design, test, and optimize pricing strategies that align with your customers’ needs, drive retention, and future-proof your business. Packed with actionable insights and real-world case studies, The Profit Advantage will show you how to: Identify the ideal pricing model for your business, from tiered plans to value-based pricing. Retain customers and reduce churn with offers tailored ...

From the world’s leading high-tech strategist comes the definitive road map to help established companies create next-generation growth.

Business owners, consumers, and employees have long relied on the news to make financial decisions—what to buy, who to hire, and what products to sell. In the 21st century, that news has shifted. Only the big businesses and executives can afford expensive subscriptions, while most consumers and small-business owners are left scrambling to find the news they need to succeed and thrive. The Future of Business Journalism explores how the field evolved into this divide and offers solutions on how business journalism can once again provide the stories and content that a broad society needs.

With emerging technology transforming customer expectations, it’s more important than ever to keep a laser focus on the experience companies provide their customers. In The Customer of the Future, customer experience futurist Blake Morgan outlines 10 easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.

Dive into the audio journey of Disrupt Disruption, where your guide, Pascal Finette, unravels the truth behind disruption. We often miss the real forces dictating business shifts, risking misunderstandings from the past and missing transformative opportunities for our organizations.

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing.

In today’s rapidly changing world, where climate change, social justice, and responsible governance are taking centre stage, businesses are under increasing pressure to adopt sustainable practices. More than just a buzzword, ESG (Environmental, Social, Governance) has become the cornerstone of responsible leadership, driving the next wave of innovation, risk management, and long-term profitability. "ESG Leadership: Mastering Sustainability Strategies for a Net ZERO Future" is the ultimate guide for leaders, entrepreneurs, managers, and sustainability professionals who want to gain deep ...

In the transformative landscape of Artificial Intelligence (AI), "The Augmented COO" is both a thought experiment and a useful primer and handbook for modern executives. In this book, the author, an experienced COO and business writer, seeks to answer the questions about how AI will change the COO role - by asking AI a curated set of questions. From the boardroom to the operations floor, AI is reshaping roles, expectations, and strategies. Co-written with extensive use of ChatGPT, this guide examines the implications of AI across sixteen crucial business areas, including Culture, Strategy, ...

In The 4 Day Week, entrepreneur and business innovator Andrew Barnes makes the case for the four-day week as the answer to many of the ills of the 21st-century global economy. Barnes conducted an experiment in his own business, the New Zealand trust company Perpetual Guardian, and asked his staff to design a four-day week that would permit them to meet their existing productivity requirements on the same salary but with a 20 percent cut in work hours. The outcomes of this trial, which no business leader had previously attempted on these terms, were stunning.

"Middle manager." The term evokes a bygone industrial era in which managers functioned like cogs in a vast machine and bureaucracy ruled. In recent decades, midlevel managers became a favorite target for the chopping block—underappreciated, often considered a superfluous layer of the organization. Not only does this outdated perspective need to change, the future demands it. In Power to the Middle, McKinsey thought leaders Bill Schaninger, Bryan Hancock, and Emily Field call for a profound reimagining of what middle managers can and must be able to do.

The world is changing drastically before our eyes - will you be prepared for what comes next? A groundbreaking analysis from one of the world's foremost experts on global trends, including analysis on how COVID-19 will amplify and accelerate each of these changes. By 2030: there will be more grandparents than grandchildren; the middle class in Asia and Sub-Saharan Africa will outnumber the US and Europe combined; the global economy will be driven by the non-Western consumer for the first time in modern history; and much more....

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

While the world is transfixed by bitcoin mania, your competitors are tuning out the noise and making strategic bets on blockchain. Your rivals are effortlessly tracking every last link in their supply chains. They're making bureaucratic paper trails obsolete while keeping their customers' data safer and discovering new ways to use this next foundational technology to sustain their competitive advantage.

Inventors are makers, artists, musicians, and creators, and every one of us has that creative ability within. Like a play or concert, an invention is a fundamentally collaborative effort and a journey of shared experiences. Are you a maker, creator, inventor, or artist? Are you curious about technology and want to make the world a better place? Explore the possibilities of tomorrow through the twenty-year journey of Dr. Cori Lathan, Founder and CEO of AnthroTronix, and embark on your own adventure to invent the future.

What happens when the art of storytelling meets the speed of machines? In The AI Effect: How Artificial Intelligence Is Rewriting the Rules of Public Relations, Nick Leighton – communications strategist, agency founder, and global advisor, delivers a playbook for the future of public relations in a world powered by artificial intelligence. With wit, clarity, and a sense of urgency, Leighton challenges PR professionals to stop reacting to disruption and start designing within it. AI isn’t coming, it’s already here. It can write press releases, analyze sentiment, even mimic tone. But ...

How the Future Works: Leading Flexible Teams to Do the Best Work of Their Lives offers a blueprint for using flexible work to unlock the potential of your people. The book offers the steps necessary to building the new principles and guardrails to empower flexible, high-performing teams. And it teaches listeners to lead with purpose, to manage and measure differently, and to believe that by letting go, they'll get more back than they thought possible.

Start learning what AI is and what it is not. Gain unique knowledge on why computers will never become conscious. Understand how technology and AI impact human activities by mimicking, replicating, and augmenting tasks. Learn about what can make AI beneficial for all and what can make it detrimental. Finally, learn how you can harness AI to improve your life. You have AI in your pocket. If you have a smartphone, you are interacting with AI applications. But you have little say in what type of AI will be built. Your only leverage is voting with your dollars about what AI-built technology you...

¿Estás en una relación tóxica? ¿Quieres cerrar ciclos de una buena vez, y tener paz mental, y emocional?, entonces este libro es para ti. Vivir en una relación tóxica te cansa mucho, entras en depresión y te genera ansiedad.

A paradigm-shifting manifesto for transforming our thinking from reactionary short-termism to the long-term, widening our scope beyond today, tomorrow, and to even five hundred years from now to reclaim meaning in our lives.