Future Business

We are in the midst of one of the greatest status revolutions ever, and it's a brave new world indeed. Who better to guide us through it than Michael Lewis, whose subversive, trenchant humor is the perfect match to his subject matter. Here is an audiobook as fresh as tomorrow's headlines, and as entertaining as its best selling predecessors.

We are entering a new technological age in which artificial intelligence and immersive media will transform society at all levels, mediating our lives by altering what we see, hear, and experience. If managed well, this could unleash a new age of abundance. If managed poorly, this technological revolution could easily go astray, compromising our privacy, autonomy, agency, and humanity. Two industry veterans provide a data-driven debate on whether the new world we're creating will be a technological utopia or an AI-powered dystopia and give guidance on how to aim for the best future we can.

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

At this moment, rogue waves are forming under your business. Emerging technologies, changing demographics, the data economy, automation, and other trends are crashing into each other. When they converge, they’ll produce sea changes that sink companies and wash away entire industries overnight. If your competitor can’t ride out the next wave and you can, you win. Jonathan Brill - a renowned expert on resilient growth and decision-making under uncertainty - shows you how to prepare your business to survive and thrive through the most radical upheavals.

From mom-and-pop stores to Fortune 500 corporations, the family business as an institution is widespread and enduring, yet only 30 percent of family enterprises successfully transition to the next generation. In this accessible and deeply informed new book, family enterprise expert Emily Griffiths-Hamilton (author of Build Your Family Bank: A Winning Vision for Multigenerational Wealth) shares the secrets of successful multigenerational family enterprises.

From leading global futurist and advisor James Canton, the acclaimed author of The Extreme Future and Technofutures, comes Future Smart: the essential blueprint on what's coming next. It details the key changes--in health and medicine, technology and communication, the global economy, the Earth's climate, energy, and business--that every person, company, and government must understand in order not only to adapt accordingly but to thrive in the coming decades.

The College Devaluation Crisis makes the case that employers and other learning and development entities are emerging to innovate new approaches to training talent that, at times, relies on the higher education sector, but increasingly operates independently in order to satisfy talent needs more agilely and effectively. Targeted primarily toward managers, the book focuses on case studies from leading companies, including Google, Ernst & Young, IBM, and Marriott, to illustrate their innovative strategies for talent development across education, age, and background.

If your company has lost the focus it once had, here are clear solutions for moving your organization back to its key service and discarding everything else. Ries, coauthor of The 22 Immutable Laws of Marketing, gives clear examples from a variety of industries and demonstrates how crucial focus can be.

Todo sobre el Liderazgo (2 en 1) está aquí para ayudarte. Esta guía completa combina profundos conocimientos psicológicos con pasos prácticos, llevándote en un viaje desde el dominio del pensamiento visionario y la autenticidad hasta el desarrollo de la resiliencia y la responsabilidad. Descubre un tesoro de sabiduría sobre liderazgo diseñado para encontrarte exactamente donde estás.

In the transformative landscape of Artificial Intelligence (AI), "The Augmented COO" is both a thought experiment and a useful primer and handbook for modern executives. In this book, the author, an experienced COO and business writer, seeks to answer the questions about how AI will change the COO role - by asking AI a curated set of questions. From the boardroom to the operations floor, AI is reshaping roles, expectations, and strategies. Co-written with extensive use of ChatGPT, this guide examines the implications of AI across sixteen crucial business areas, including Culture, Strategy, ...

Unlock the hidden power of pricing with The Profit Advantage! Pricing isn’t just a number; it’s the strongest lever for profitability and long-term growth. In this essential guide, you’ll learn how to design, test, and optimize pricing strategies that align with your customers’ needs, drive retention, and future-proof your business. Packed with actionable insights and real-world case studies, The Profit Advantage will show you how to: Identify the ideal pricing model for your business, from tiered plans to value-based pricing. Retain customers and reduce churn with offers tailored ...

The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.

From the creator of the viral series Rich vs. Really Rich, comes a modern formula for building wealth in today’s economy that optimizes your quality of life over the amount in your bank account. Really Rich is a timely work of prescriptive finance by social media influencer and entrepreneur Nicholas Crown. Crown provides listeners with an original ten-point formula for building wealth and happiness.

The world is changing drastically before our eyes - will you be prepared for what comes next? A groundbreaking analysis from one of the world's foremost experts on global trends, including analysis on how COVID-19 will amplify and accelerate each of these changes. By 2030: there will be more grandparents than grandchildren; the middle class in Asia and Sub-Saharan Africa will outnumber the US and Europe combined; the global economy will be driven by the non-Western consumer for the first time in modern history; and much more....

Welcome to Building the Future: Strategies for Success in a Modern Business World. In this first chapter, we’re going to dive into what really makes a business successful in today’s fast-paced, competitive environment. When we think about successful businesses, we often think of big names—companies like Apple, Amazon, and Tesla. But what do they have in common? What drives their success? The answer lies in their foundation. What is the foundation of a business? Think of a business like a building. Just like any strong building, your business needs a solid foundation.

In 27 inspiring and insightful essays, this audiobook celebrates the wisdom of some of the most recognized thought leaders of our day, who share their unique visions of leadership for the future. Our post-9/11 world presents new and unexpected challenges for present and future leaders, and the articles in this audiobook reaffirm, reconsider, and expand on the basic principles and values of leadership as they apply to emerging and unforeseen challenges, opportunities, and trends.

From the birth of modern industry, to winning WWII, to Japan’s Economic Miracle, W. Edwards Deming helped shape some of the most profound moments in modern history. Deming, an American engineer and statistician, is widely recognized for his contributions to the field of quality management. But his teachings go beyond quality management; they influence not only how we work today, but also how we can continue to succeed into the future.

How do you tell a real trend from the merely trendy? How, for example, will a technology—like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things—affect us, our businesses, and workplaces? How will it eventually change the way we live, work, play, and think—and how should we prepare for it now? In The Signals Are Talking, noted futurist Amy Webb shows us how to analyze the "true signals" and land on the right side of disruption.

What if you created a business that provided amazing client experiences and set a new standard for what it’s like to work with a law firm? What if you slept great at night while traveling abroad for months at a time, knowing your team could run things without you with the help of thoughtful systems and optimized technology? Yes! It’s all possible. The Small Firm Roadmap Revisited will show you how to build something different—a law firm business that is people-centered, effectively managed, and ultimately more valuable.

How will we live well in a super-networked, information-soaked, yet predictably irrational world? The only way to know is to understand how the way we think is changing. As economist Tyler Cowen boldly shows in Create Your Own Economy, the way we think now is changing more rapidly than it has in a very long time. Not since the Industrial Revolution has a man-made creation - in this case, the World Wide Web - so greatly influenced the way our minds work and our human potential.