First Business

Engage Gen Z. Future-Proof Your Brand. In today’s fast-changing digital landscape, brands are struggling to capture the attention of Gen Z, a generation that values authenticity, collaboration, and community like never before. The old playbook of one-way messaging and transactional loyalty programs is no longer enough. Enter web3 marketing, a revolutionary approach that builds lasting connections through gamification, transparency, and a community-first ethos. This groundbreaking guide provides everything you need to thrive in the web3 era.

Digital Makeover: How L'Oreal Put People First to Build a Beauty Tech Powerhouse examines L'Oreal's successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L'Oreal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners.

Embolden Women: Unapologetically Me is a book to influence and inspire women and girls to break the barrier of so-called societal norms for women. The goal is to teach women to live life on their own terms with courage and confidence, without being controlled by other mindsets, while having the power to deal with consequences instead of someone else driving their life.

Does your brand have what it takes to be a Reputation King? Scott and DJ think so. As two of the leading online reputation management experts running one of the largest and most trusted online review platforms in the world, Scott Brandley and DJ Sprague have helped thousands of brands to significantly increase their trust, traffic, and sales. Now, for the first time ever, they pull back the curtain and show you: how the online rating and review world really works, why it's deliberately rigged for you to fail, and what you can do to ethically "hack the system" to win!

Did you go to college hoping to find the perfect career path? Or perhaps you didn't take the traditional college route and still aren't sure what you want to do professionally? This playbook provides guidance to high school seniors, college students, and recent graduates to help you figure out how to find a fulfilling career and how to go after it with vigor. This guide provides actionable steps, insider tips, vivid examples, and real-world strategies for navigating the transition from college to career successfully.

Acclaimed BBC anchor Mishal Husain inspires, champions, and encourages women to make their ambitions a reality by focusing on practical skills they can use throughout their careers, whether they are new graduates, working mothers, reentering the workforce, or simply seeking a career change.

Advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and finishes with a detailed blueprint for building your own transcendent culture.

Do you want to generate consistent monthly income on the Internet? Without resorting to scammy get rich quick schemes? Or shelling out thousands of dollars on useless material? If so - you’ve come to the right place.... In this book, you’ll find seven proven methods for making your very first dollar on the Internet. Ones which are working right now, and will continue to work in 2018 and beyond. Each one explained in simple, easy to understand language.

Transform insecurity, procrastination, indecision, and inequality into attraction-affirming, debt-mastering, and security-building money management and become a free, balanced woman ready to embrace her true potential at home, at work, and at play! Millions of people have already experienced the power of chakras and resolved their material, emotional, and mental issues through ancient yet simple practices. Be one of them.

Most first-time employees don’t know how to successfully navigate their first job opportunity. They get hired, hopefully get trained, and get a paycheck. Their first job becomes a line item on a résumé and nothing more. You need a plan to thrive at your first job. Master Your First Job is the remarkable path to get from your first day to your first promotion. In this book, you’ll learn how to build a personal brand at work, give and receive good feedback, get your first raise, get your first promotion, and use your first job to advance your career.

Living the American dream at the pinnacle of his life, R.W. Long had it all: a loving family, a promising career, and a multitude of blessings. All of this was cut short with the diagnosis of an incurable disease. In the prime of life, he lost nearly everything he had worked for and felt he was given a life sentence and incarcerated in his own body - a body that no longer obeyed his commands and that would fail him in new ways daily.

Ever wonder what life was like inside an advertising agency? In this motivational and informative book, you will have a front-row seat to the inner workings of an advertising agency. No other book chronicles the day-to-day work of an advertising account executive during their first year on the job. This book is equal parts of education, inspiration, entertainment, and exposé. When you add them all together, it's 100 percent truth. The struggle and triumph is chronicled in this kiss-and-tell book about agency life and following your dream.

Un empresario fundador y socio con mas de 9 empresas y con mas de 13 años en construccion ademas una experiencia en el ramo de vivienda construyendo mas de 1300 viviendas, diversos desarrollos , obra publica y privada , fundador de franquicias de bares , franquicias de restaurantes, seguridad privada , comercializadora de productos , empresa de pergolados, empresa de limpieza y otros mas

Join the global phenomenon now. YouTube is the second largest search engine and the third most popular website we use on the Internet today. Creating a channel in YouTube is essential to becoming a part of this global phenomenon. Building a successful YouTube channel is not a one-day or quick process. It can take time; lots of it. Listen for a step-by-step guide to creating a YouTube account, starting a channel, and joining the global phenomenon!

Do you want to make money in commercial real estate, but you don’t have the knowledge? This book can be the tool to help you achieve your goal. Maybe you have some residential experience or are new to the industry entirely. Everyone starts somewhere, and I was in that same position.

Do you dream of becoming your own boss but have no experience to get started? "How to Become an Entrepreneur with Zero Experience" is the ultimate beginner's guide to turning your entrepreneurial dreams into reality—no prior knowledge required! This book provides you with step-by-step instructions, easy-to-understand strategies, and actionable tips to help you launch and grow your own business from scratch. Whether you're completely new to entrepreneurship or just unsure where to begin, this book breaks down the essentials in a simple, digestible way. What You'll Get Inside This Book: ...

Imelda Dooley is scared. Really scared. She's played hard and fast and now she's been caught. She's pregnant and she's on her own. Her father, not a man to mess with, will see that somebody pays for this. And it's not going to be her. So Imelda Dooley tells a lie. A lie that literally causes murders. When Mary Dooley's husband is killed in the night's events, she knows she must graft to keep the family afloat. And she does, becoming a name in her own right. But she still has to watch her daughter's life spiral into a vicious, hate-fuelled cycle of drugs and prostitution.

Wayne continues the journey from the first book. For the new or more experienced business owners he explains step-by-step, in detail how to make or continue the leap from traditional employment and create a business with enough income to pursue your dreams. This book provides the tools that a new entrepreneur needs in straight talk. The focus is on the 99% of new businesses not unicorns. If your ONLY goal is to get money from investors this is NOT for you. Wayne delivers real-world experience for those who share the vision that to offer something of value (a product or service) to paying ...

Learn how to create and scale your online business fast while putting profit first! Do you have a brilliant idea to create a business but you have no idea where to start? Is the number one reason for not growing your business that you don´t have enough money to invest? Have you hit rock bottom with your business because you’re making plenty of revenue...but with no profit? The number one reason why someone doesn't start a business is because of their fear of not making or (even worse) losing money.

Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet.