Entrepreneurship Small Business

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.

Continuing with his successful Your Restaurant Sucks series, Donald Burns, The Restaurant Coach, digs down to the root of all business problems and that is culture. All restaurants can buy from the same vendors and hire from the same labor pool. What separates the good, from the great to the outstanding is culture!

With over $500 million a year in sales, the Bassett Furniture Company was once the world's biggest wood furniture manufacturer. But beginning in the 1980s, the Bassett company suffered from an influx of cheap Chinese furniture as the first waves of Asian competition hit, and ultimately was forced to send its production offshore to Asia. Only one man fought back. That man is John Bassett III, a descendant of the Bassetts who is now chairman of Vaughan-Bassett Furniture Co, which employs more than 700 Virginians and has sales of over $90 million.

Make It Happen explodes the myth that the restaurant business is harder than other industries. It challenges the belief that you must be in your restaurant all day every day just so things get done right.

In today's marketplace, establishing an LLC (Limited Liability Company) is often considered the golden ticket to business freedom. But setting up and running an LLC isn't just about filing some paperwork; it's about understanding the intricacies that govern different business structures, mitigating risks, and capitalizing on opportunities.

What good is “hustle” when you have to sell your soul to get what you want? Too many people mistake material riches for true wealth, grind themselves to a pulp, and still end up broke. As a former professional baseball player, Ryan Pineda has been there, too. He learned the hard way what the American dream can cost you when you think there’s only one way to live it.

Does the thought of creating, maintaining, and promoting a social media presence for your business or non-profit make you feel completely and utterly overwhelmed? Then this book is for you! It’s no secret that social media marketing is here to stay but learning how to create, maintain, and promote a powerful online presence can feel like a never-ending search for answers. In this easy to follow, step-by-step guide, Making Your Business A Social Media Superstar you will learn: • About the most common social media sites and platforms and which ones you need to be on. • Step-by-step ...

The pressure to generate big ideas can feel overwhelming. We know that bold innovations are critical in these disruptive and competitive times, but when it comes to breakthrough thinking, we often freeze up. Instead of shooting for a $10-billion payday or a Nobel Prize, the most prolific innovators focus on Big Little Breakthroughs - small creative acts that unlock massive rewards over time. By cultivating daily micro-innovations, individuals and organizations are better equipped to tackle tough challenges and seize transformational opportunities.

Leaders of large businesses rely on boards and their managers for guidance, but entrepreneurs like you have few, if any, experienced advisors to count on. Now, Self-Made Boss provides the community of advisors you need to help make the right decisions every time. Drawn from real-life stories directly from Square's Seller's Community, the book shows you exactly what works and what doesn't.

Contrary to popular belief, there is more than one way to be a trucker and build your own business. Welcome to the world of hotshot trucking! Hotshot trucking is a great way to start your own business without all the cost and regulations of a big rig trucking company. You get to set your own routes and hours, run your own show, and give yourself the money and flexibility you desire.

You don’t have to be stuck at a desk all day to make money. You can be out on the road and get paid to do it!

Business Credit Decoded is an insider's guide on how to build an exceptional business credit score and profile for any business. This book will reveal how a business owner can be approved for tens of thousands of dollars in revolving credit cards and credit lines. Plus, this special book reveals how business owners can secure large amounts of cash funding for their business without a personal guarantee required from the business owner.

The Little Book of Gold is dedicated to helping small (and very small) nonprofits unlock their fundraising potential. Avoid common pitfalls and get tips on proven methods that work. This short guide helps new executive directors, active board chairs, and other key staff in charge of fundraising to learn the basics of professional and sustainable fundraising. The Little Book of Gold is geared specifically for nonprofits with small and very small budgets (from a few hundred thousand dollars a year down to the smallest budgets).

Do you seek entrepreneurial success but don’t know how to develop a winning mindset? Are you facing failure and do not know what to do? Or are you somehow “stuck” in life and cannot find the road to your personal and business growth? This audiobook presents the ten golden mindset rules of entrepreneurial success and financial wealth employed by some of the world’s wealthiest entrepreneurs. It contains the vital teachings, essential beliefs, habits, and visions that allowed them to turn their initial failures into undisputed success and meet financial wealth.

You''ve probably noticed that it's not the smartest people that are the most successful or the most fulfilled in life; being clever, talented, or skilled is not enough. It's your ability to manage your feelings, other people, and your interactions with them that makes the difference. We're all born with this ability - emotional intelligence is a skill, and we all have the capacity to develop this skill. This book will show you how.

Do you want to know how to make a ton of money with Turo? Would you like a peek into the mind of an entrepreneur who has turned his car rental business into a 6-figure business? If so, you need to read this book! The Turo marketplace has HUGE potential for anyone who is looking to make extra money on the side. Even better, you don’t have to pull out your wallet every time. You can start earning money immediately, with no inventory to store or products to ship. In this comprehensive guidebook, I'll show you everything you need to know to get started on the right foot. With case studies and...

In 1986, fresh out of college, Paul Downs opened his first and last business: a small company that built custom furniture. With no idea how to run a business or how to build custom furniture, Downs spent a year teaching himself the business, and in 1987 he hired his first employee. That was when things got complicated.

If you’re like most entrepreneurs, you walk a very risky line since you don’t have appropriate liquidity, so much of your money is leaking, and you have unnecessary risk. Financial FastStart will give you the practical and simple steps of how to build liquidity, manage and mitigate risk, and protect yourself from the inevitable financial surprises so that you will avoid major pain or worse.

Part narrative, part business book, Architect and Entrepreneur is filled with contemporary, relevant, fresh tips and advice from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practices of architecture and interior design.