Entrepreneurship Small Business

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success in the next century.

A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency.

In this accessible guide, nonprofit attorney Audrey K. Chisholm shares in plain English how to legally structure your nonprofit to avoid IRS trouble, lawsuits, financial scandals, and more. This book is perfect for anyone who wants to start a nonprofit or who already has a nonprofit and wants to make sure they're in compliance with the I.R.S. and the law. Nonprofit founders, board members, officers, employees, volunteers, donors, and community partners can all benefit from this text.

From Mike Michalowicz, the author of Profit First, Clockwork, and The Pumpkin Plan, comes the ultimate diagnostic tool for every entrepreneur.... The biggest problem entrepreneurs have is that they don't know what their biggest problem is. If you find yourself trapped between stagnating sales, staff turnover, and unhappy customers, what do you fix first? Every issue seems urgent—but there's no way to address all of them at once. The result? A business that continues to go in endless circles putting out urgent fires and prioritizing the wrong things.

Longtime Dollar General CEO Cal Turner, Jr. shares his extraordinary life as heir to the company founded by his father Cal Turner, Sr. and his grandfather, a dirt farmer turned Depression-era entrepreneur. Cal's narrative is at its heart a father-son story, from his childhood in Scottsville, Kentucky, where business and family were one, to the triumph of reaching the Fortune 300 - at the cost of risking that very father/son relationship. Cal shares how the small-town values with which he was raised helped him guide Dollar General from family enterprise to national powerhouse.

If you had the opportunity to work where, when, and with whom you wanted - all while getting paid very well - would you take it? Self-made multimillionaire and best-selling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same.

"The Ultimate Guide to Sole Proprietorships" is a comprehensive ebook that provides aspiring entrepreneurs and current sole proprietors with the essential knowledge and practical guidance needed to succeed in the world of business ownership. Whether you're just starting out or looking to scale your existing sole proprietorship, this book covers every aspect of establishing, managing, and growing a successful business on your own terms. From understanding the legal and tax considerations to navigating the challenges and seizing growth opportunities, this guide is your trusted companion ...

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.

From Clutter To Cash: The Entrepreneur's Guide to Junk Removal is a comprehensive guide that empowers aspiring and established entrepreneurs to navigate the lucrative field of junk removal. This book dives deep into every facet of starting, managing, and scaling a junk removal business, merging practical advice with actionable strategies to turn clutter into profit. Structured into ten detailed chapters, the guide begins by exploring the fundamentals of the junk removal industry, highlighting key challenges and opportunities. Readers will learn about the essential tools and knowledge needed...

With the horrific failure rates of restaurants, how can you ensure yours will not only survive but grow and thrive? If your restaurant sucks, it is because you suck at running it; 100 percent. Donald Burns, author of Your Restaurant Sucks has created a methodology and mindset honed from his Special Operations training in the US Air Force. As a Pararescueman, his training developed a keen sense of purposeful and fast decision making. In the military, he learned the phrase, "embrace the suck".

In today's complex, highly competitive, global environment, those who will survive and thrive in this new world of work are individuals, teams, and organizations who can maintain high levels of accountability and remain focused on must-achieve desired results. Achieve with Accountability is your personal handbook for awakening your (or your team or organization's) inner confidence, drive, perseverance, determination, resolve, and can-do mindset.

Sales is a skill anyone can learn and master - and introverts are especially good at it once they learn how to leverage their natural strengths. Introverts aren't comfortable with traditional tactics like aggressively pushing a product or talking over a customer's objections. That's the beauty of The Introvert's Edge: it doesn't focus on the sale itself but on a sales system that helps introverts feel sincere instead of sales-y.

In a world of rapidly evolving technologies and business paradigms, your consulting business needs to radically adapt its techniques and models. Taking full measure of these changes, Alan Weiss, the "Rock Star of Consulting," will guide you through the process with a revised and completely updated sixth edition of his authoritative guide to consulting success.

Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.

Tackling the fundamental question asked by all taxpayers - How can I save on taxes? - attorney and CPA Mark J. Kohler empowers you to dismiss standard CPA viewpoints like "your tax payment is what it is" and "you just make too much money." Simplified through the mastery of storytelling, Kohler invites you to immerse yourself in the compelling tale of a typical family's tax awakening. Through their journey, you'll discover critical but underutilized tax strategies to achieve huge tax savings.

For the first time ever, founder of Sprinkles Cupcakes, Candace Nelson, is sharing the recipe for success in her new book, Sweet Success. She will walk you through the steps she took to build a globally beloved brand, so you can do it too. Although she deals in frosting, there’s no sugarcoating here. Candace pushes back the kitchen door to reveal mistakes, misses, and lessons learned the hard way. Sweet Success dispels the myth that entrepreneurship is reserved for an elite few and is a must-have for anyone with a passion needing a place to start.

Forming an LLC has many advantages. Whether you’re a first-time entrepreneur, small business owner, freelancer, or side hustler, this guide will give you the confidence to manage your LLC like a pro—without hiring an expensive attorney or accountant.

You’ve got big dreams for your business, but the odds are not in your favor. You’re struggling to scale. Sometimes, it’s hard to stay profitable. You know you need expert advice to grow. CEO coach and executive thought leader Adam Coffey has been where you are. He, too, dared to dream of that elusive billion-dollar exit. Then he took his companies to triple digit growth.

Through a series of cult commandments, Jody reveals how you can change how people feel about you and your brand, and why some brands effortlessly attract a devoted following while others struggle on the sidelines.

Coined the Laundromat Millionaire, Dave Menz is a working-class guy who grew up in poverty and overcame superhero-like obstacles. His story depicts a life and business journey that doesn’t stop at rags to riches - it begins with a stubborn and obsessive mission to become a business owner with the tenacious purpose of helping others to do the same. Dave Menz reveals his necessary strategies for success: preserving a thirst for knowledge, delaying gratification, accelerating new revenue streams, and having a stellar business plan and infinite business model - and mentality.