Entrepreneurship Memoir

A captivating listen, The Billionaire Hoax: Power, Profit, and Publicity—How Tall Tales Create Taller Fortunes exposes the truths hidden behind the public images of wealth and influence. Get ready for a captivating journey that will enlighten, entertain, and inspire. This book is an essential listen for anyone interested in discerning the reality beneath the gleaming façade of the billionaire class.

Separating fiction from fact, award-winning author Daniel Alef, tells the true story of Zuckerberg's meteoric rise and his indelible mark on the evolution of American culture through social networking and now advertising. The curly-haired wunderkind rubs elbows with Bill Gates, Warren Buffett, Rupert Murdoch, Donald Graham, and other prominent players in today's business, technological, and media world and is an emerging philanthropist.

The story of Deaver Brown & Cross River facing two critical sales presentations to move forward the company created by Deaver Brown & Alex Goodwin. Contains key background information and analysis, plus 16 crucial questions for students to review to make their work more productive and meaningful. This is one of the few pure sales cases offered in business and MBA programs. Versions of this story are contained in Babson, Texas, Stanford, and Harvard case studies.