Entertainment Management

Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever, and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger - think global - and turn Disney into a stronger brand in international markets.

As a manager you are a role model to your staff – so what sort of example are you setting? In this programme you will find out what being a role model really means and how to consciously set a good example in behaviour and attitudes. We will also consider how you can use role models yourself to improve the example you set for others.