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It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.

Step back in time and immerse yourself in the rugged landscapes, daring outlaws, fearless lawmen, and untamed frontier spirit that defined an era. Introducing The Greatest Stories of The Old West Ever Told – a captivating journey into the heart of the Wild West's most legendary tales! This book is a treasure trove of the Old West's most thrilling narratives, expertly curated to bring you the very best of this iconic period in American history. You'll meet legendary figures like: George Custer, the proud and overconfident Colonel and Civil War hero who led his army into a slaughter at the ...

The San Francisco 49ers shaped the NFL throughout the 1980s with their unique blend of precision, panache, and preparation. Three decades later, NFL teams are still copying the system and the methods that made the 49ers unlike any other organization in professional sports. Now fans of this dynamic franchise will relive all the action and thrills of 49ers football through the eyes of one of the greatest San Francisco legends of all time: Roger Craig.

Apart from The Last of the Mohicans, most Americans know little of the French and Indian War, also known as the Seven Years' War, and yet it remains one of the most fascinating periods in our history. In January 2006, PBS will air The War That Made America, a four-part documentary about this epic conflict. Fred Anderson, the award-winning and critically acclaimed historian, has written the official tie-in to this exciting television event.

The Thirty Years' War (1618-48) was Europe's most destructive conflict prior to the two world wars. Two of European history's greatest generals faced each other at Lutzen in November 1632, midway through this terrible war. This book is the first to combine analysis of the battle itself with an assessment of its cultural, political, and military legacy, and the first to incorporate recent archaeological research within a reappraisal of the events and their significance.

Mescaline, LSD, and psilocybin mushrooms. There’s been a lot of discussion in the medical world lately about the potential benefits of these and other drugs for certain medical conditions, such as anxiety and depression. As we consider the place of psychedelics in the future, we can draw insight and guidance from the history of how psychedelics have been described, sought after, applied, and prohibited over the centuries. Erika Dyck, professor of history at the University of Saskatchewan, introduces you to the world of hallucinogens.

In Strengths Based Leadership, best-selling author Tom Rath and renowned leadership consultant Barry Conchie reveal the results of their research. Based on their discoveries, the book identifies three keys to being a more effective leader: knowing your strengths and investing in others' strengths, getting people with the right strengths on your team, and understanding and meeting the four basic needs of those who look to you for leadership.

Immortal Man collects lectures from the last years of Neville's life representing the teacher in his full maturity. Available for the first time in audio, this extraordinary selection of lessons gives you a radical new understanding of your own possibilities. Neville takes you into the realm of pure consciousness, where self and Self are one and reality is created through the dynamic of your awakened imagination. As Neville taught with extraordinary originality, what you see as "natural" in your imagination is actualized in the world.

Murder in the 19th century was rare. But murder as sensation and entertainment became ubiquitous, with cold-blooded killings transformed into novels, broadsides, ballads, opera, and melodrama - even into puppet shows and performing-dog acts. Detective fiction and the new police force developed in parallel, each imitating the other - the founders of Scotland Yard gave rise to Dickens's Inspector Bucket, the first fictional police detective, who in turn influenced Sherlock Holmes and, ultimately, even P. D. James and Patricia Cornwell.

Because most nutrition products and training plans are designed for men, it's no wonder that so many female athletes struggle to reach their full potential. ROAR is a comprehensive, physiology-based nutrition and training guide specifically designed for active women. This book teaches you everything you need to know to adapt your nutrition, hydration, and training to your unique physiology so you can work with, rather than against, your female physiology.

Ohio coaching legend Paul Brown said he wanted to create "the New York Yankees of pro football" when he assembled the Cleveland Browns from scratch in 1946. Despite his ambition, not even the future Hall of Fame coach could have foreseen ten league championship appearances and seven titles in the team's first ten years.

Join Nate the Great and his trusty companion, Sludge, in solving the greatest mysteries a boy could search for. In this collection, Nate hunts down a lost grocery list, a favorite stamp, a genius pet, a beach bag, a yucky valentine, second base, and an evil, book-destroying monster.

In the midst of life's challenges, so often our faith feels small and weak. In this book one of the world's premier Bible teachers, N. T. Wright, reminds us that what matters is not so much our faith itself as Who our faith is in. Faith, says Wright, is like a window. The point is not for part of the wall to be made of glass. The point of a window is to allow us to see through it--and let light into the room!

The Great War and Modern Memory was universally acclaimed on publication in 1970. Today, Fussell's landmark study remains as original and gripping as ever: a literate, literary, and unapologetic account of the Great War, the war that changed a generation, ushered in the modern era, and revolutionized how we see the world.

In 2006, hedge fund manager John Paulson realized something few others suspected - that the housing market and the value of subprime mortgages were grossly inflated and headed for a major fall. Paulson's background was in mergers and acquisitions, however, and he knew little about real estate or how to wager against housing. He had spent a career as an also-ran on Wall Street. But Paulson was convinced this was his chance to make his mark. He just wasn't sure how to do it. Colleagues at investment banks scoffed at him and investors dismissed him.

Why did the flushing toilet take two centuries to catch on? Why did medieval people sleep sitting up? When were the two "dirty centuries?" Why did gas lighting cause Victorian ladies to faint? Why, for centuries, did rich people fear fruit?In her brilliantly and creatively researched book, Lucy Worsley takes us through the bedroom, bathroom, living room, and kitchen.

On Friday, November 10, 1775, the Continental Congress approved a resolution for the organization of the Corps, creating what would become the hallowed few, the proud - the Marines. Since then, the men and women of the United States Marine Corps have created the finest traditions of service and honor, and supplied a pantheon of heroes who have upheld them.

What’s it like to race across the blacktop of the nation’s most famous track? How does it feel to smash into a concrete wall while going over 200 miles per hour? This exciting, humorous, and poignant collection of tales takes listeners inside the most exciting race in America. Tales from the Indianapolis 500 captures horrific collisions and sweet victories from drivers past and present.

Into Keldale's pastoral web of old houses and older secrets comes Scotland Yard Inspector Thomas Lynley, the eighth earl of Asherton. Along with the redoubtable Detective Sergeant Barbara Havers, Lynley has been sent to solve a savage murder that has stunned the peaceful countryside. For fat, unlovely Roberta Teys has been found in her best dress, an ax in her lap, seated in the old stone barn beside her father's headless corpse. Her first and last words were "I did it. And I'm not sorry".

‘About a Boy’ meets ‘It’s a Wonderful Life’ – a romantic comedy book that will make you cry happy tears. Get ready for true love, every day heroes and Christmas miracles. The grown-up: Michael Lamb is brilliant with numbers, but terrible with people. He’s just been dumped by his long-term girlfriend, Ifeoma, after telling her he’d run away if he saw her getting mugged. Realising he needs to learn more about people, Michael takes a PHD in Sociology and ends up studying: The kid: Callum Duffy is an 11-year old who just can’t behave. He hates school and spends a lot of time ...